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Social Media Marketing

San Francisco, California, United States
August 10, 2018

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Ms. Hala Abdoun

San Francisco, California, USA



Masters, Business Administration (MBA) 2007 - 2010 Keller Graduate School of Management Fremont, CA, USA Accomplishments

● Globally experienced in marketing, community ambassadorship and progam management.

● Highly knowledgeable in Windows OS programs, MAC/MAC OS programs and Google.

● Received multiple accolades from employees and co-workers for going over and beyond. Relevant Marketing Experience*

Marketing and Public Relations Manager 6/2015 - 8/2017 Zomato Doha, State of Qatar

Brand Marketing & Public Relations:

Acted as the main point of contact, spokesperson and brand ambassador for Zomato in Qatar.

Developed all digital marketing campaigns’ planning, scheduling, content creation, and activities that helped grow the user base from 6,000 to over 400,000 in under a year.

Analyzed and reported all brand marketing data to the regional and global marketing teams using Google Analytics and G oogle Sheets.

Created and sent press releases on Zomato's latest activities and products to local press.

Wrote over 20 original articles for publication under P owered by Zomato contribution to media partners such as I and B Q Plus Magazine.

Co-presented and co-produced two seasons of food segments for the Q atar Foundation Radio’ s English language broadcast, for “T he Drive Show” and “R amadan Nightz” .

Organized and scheduled 3-4 weekly Z omato Foodie Meetups to connect business clients with Zomato users.

Curated and facilitated the bi-annual Z omato Party and Z omato Blogger Conference, the largest of it’s kind in Qatar in the year 2016.

Managed a team of 10 individuals at any given time for all brand marketing events. Brand & Business Partnerships:

Acquired and managed more than 25 B2B partnership agreements and collaborations, reinforced all partnership agreements for quality in execution and agreement renewals.

Provided marketing strategies, consultation, and support for business client’s success through the platform, digital marketing campaigns, and event collaborations.

Analyzed and presented to business clients the results of all collaborative marketing activities using Google Analytics amongst other data sourcing tools on a weekly basis.

Consulted business clients on market analysis, community engagement initiatives, social media presence, and feedback on operational strategies.

Cooperated and supported sales managers during business client acquisition meetings. Small Business Consultant 5/2005 – 6/2012

Self Employed, Freelance Contractor San Francisco, CA, USA Business & Marketing Operations:

o Provided consulting services for more than 100 small businesses in various industries: e-commerce startups, restaurants, transportation, medical advocacy, education, recruitment, real estate, and entertainment.

o Researched and created business plans to include market analysis, financial analysis, business operational plans, and marketing strategy.

o Created and developed businesses clients' digital and physical marketing campaigns, monitored engagement, analyzed traffic, managed digital advertisements and social media presence. o Designed and processed print marketing materials for business clients such as brochure pamphlets, restaurant menus, event invitations, and presentation materials. o Provided structured office organization for better workplace functionality, practical office furniture, and upkeep to follow the A merican Disability Association standards. o Digitized business client’s filing systems, built databases mainly using F ilemaker Pro and M S Access. HR Management & Career Development:

o Spearheaded the talent recruitment process for business client’s hiring needs. o Facilitated on-site employee training sessions, first-day orientations, skills testing, and placement. o Coordinated workshops that saw up to 100 high school and college students at any given time on job recruitment, career advancements, educational opportunities, and interview preparedness. o Counseled employment seekers on homelessness, job barriers, incarceration, addiction, and separation issues.


o Processed basic office accounting and bookkeeping using Q uickBooks, E xcel and other company programs.

o Legally commissioned by the State of California as a Notary Public between October 2007-2011.

*C omplete employment and volunteer experiences available at h ttp://

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