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Social Media Marketing

Atlanta, Georgia, United States
October 01, 2018

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William Sengstacken

*** **** **** ***** ** • Atlanta, Georgia 30312 • 404-***-**** c

Director of Marketing

Proven accomplishment and bottom-line impact encompassing inbound marketing, demand generation, buyer personas, brand development, customer engagement, content marketing, PR, launches, and digital marketing initiatives for B2B products and services

Dynamic and technically savvy and VP-level brand ambassador and marketing professional with repeated success improving return on investment by enhancing brand visibility and desirability. Buyer-first marketing mindset, emphasizing buyer persona and ZMOT strategy development and execution. Team leader and mentor with direct and hand-on expertise with numerous marketing roles and functions.

~ Areas of Emphasis ~

Buyer Persona Based Marketing Strategies

Integrated Inbound SEM/SEO & Targeted Marketing Campaigns

Buyer-Focused PR Plans

Influencer Outreach and Relations

Brand Management, Development & Design

Digital & Print Marketing

Account Based Marketing (ABM)

Customer Discovery & Market Research

Social Media Marketing

Partner & Vendor Relations

Marketing Automation

WordPress Administration

Tradeshow & Event Management

Professional Experience

VP of Marketing, 2016- Present

Cinchapi – Atlanta, Georgia

Early-Stage, Pre-Launch Data Platform Startup

Equity partner in SaaS data analytics and automation startup. Responsible for all aspects of pre-launch and go to market strategies. Developed branding, positioning, and preliminary target markets. Conducted outreach to influential data scientists and data analyst. Performed customer discovery interviews as use cases pivoted. Worked closely with investors and mentors to test and refine messaging and anticipated product features. Product targeted to move into beta phase in Q4 2018.

Selected Achievements:

Developed strategic marketing plan, branding, and launch strategy.

Conducted numerous customer discovery interviews.

Created product and company pitches; Winner of the 2017 Atlanta Startup Battle

Managed social media channels and content marketing.

Created video overviews of technology and company.

Identified and engaged with relevant influencers, bloggers, press, and podcasters.

Implemented HubSpot Marketing Automation and CRM. Developed initial WordPress website.

VP of Marketing, 2014-2016

Technosis, LLC. – Atlanta, Georgia

In tandem with 4 partners, launched an IT Staffing Startup.

Leveraging my two decades of experience in the IT Space, partnered with a team to develop and launch the company. Responsible for development of the business plan and all marketing related efforts.

Selected Achievements:

Created business plan and strategic marketing plan.

Developed branding, positioning and messaging.

Implemented ZoHo CRM and Marketing Automation.

Vice President, Marketing, 2013-2014

Unbounded Solutions, Inc./BrighterBrain, LLC. – Atlanta, Georgia

Lead rebranding and restructure of SharePoint and Mobile services organization into five distinct and focused brands; radically revamped marketing efforts to a content-based, SEO-focused strategy.

Effected comprehensive and needed change to brand presence and positioning. Rebranded Unbounded Solutions to become BrighterBrain. Created four additional brands and positions for TechField, Mobile Apps Company, ExchangeHub and The App Experts.

Developed creative briefs for logos and branding of each company. Implemented new, mobile responsive, websites for each entity. Developed marketing strategy heavy on SEO and on-message, content creation. Integrated Pardot marketing automation solution to capture and deliver leads into Created social media strategy designed to connect with thought leaders and to highlight blogging activities. Increased qualified lead conversion by over 500%.

Selected Achievements:

Developed branding and positioning for five newly formed companies - TechField, Mobile Apps Company, ExchangeHub, The Apps Experts and BrighterBrain.

Implemented content marketing strategy for each of these new brands.

Selected Pardot as MAS solution, SalesForce for CRM, and implemented both to capture and score leads and to effect email marketing and nurture campaigns.

Created rebrand transitional plan for employees, customers, and partners.

Devised social media engagement strategy which increased qualified leads by over 550%.

Director of Marketing, 2010-2013

Contact At Once!, LLC – Atlanta, Georgia

Branded company and technology offerings. Identified target markets (Automotive & Multifamily Apartments) created messaging and positioning to penetrate same with unique live chat solution.

Developed positioning, messaging, campaign and outreach strategies; developed and managed all traditional and digital marketing deliverables - brand standards, multiple customized WordPress websites, collateral, social media, trade show logistics, email and PR/AR outreach.

Selected Achievements:

Developed and executed positioning, messaging, advertising, market outreach, and influencer marketing strategies.

Developed go to market that leveraged the "Zero Moment of Truth" (ZMOT) concept in the automotive space.

Implemented MAS, CRM and Google Analytics to provide data analysis and metrics and to feed qualified leads to sales team and to deliver email & marketing campaigns.

Scripted, directed, and produced numerous testimonial and direct market videos.

Wrote monthly “Dealer Chat Tips” column for Dealer Marketing Magazine and other trade blogs and publication.

Designed, developed and deployed corporate and product web sites on WordPress CMS platform.

Marketing Director, 2007 to 2009

Terracotta – San Francisco, California & Atlanta, Georgia

Conceived and executed innovative marketing and business development strategies as a remote contributor of Silicon Valley based start-up.

Oversaw trade show and event logistics. Forged profitable vendor and channel partner relationships. Created and deployed unified brand image spanning Web / print content, technical documentation, signage, and advertising, with bottom-line accountability for design, approval, and marketing program development; coordinated Web site development and content management. Tracked leads and user activities and communicated qualified prospects to sales team.

Selected Achievements:

Developed and nurtured Terracotta user community via social media, blogs and forums.

Leveraged exceptional understanding of search engine optimization (SEO) to achieve status as #1 organic listing on Google for targeted keywords.

-Triggered 200%+ increase in qualified Web site traffic and boosted developer community involvement.

Brand & Web Marketing Manager, 2004 to 2007

JBoss Inc. (a division of Red Hat) – Atlanta & Raleigh, Georgia

Oversaw development and growth of brand and online identity of emerging provider of open-source enterprise middleware applications with 120+ employees.

Held full accountability for managing brand standards to ensure clear and consistent messaging and appearance for web, print, advertising, and promotional materials. Partnered with sales and executive teams to devise marketing programs and initiatives. Cultivated and maintained vendor relationships. Monitored demand and leads across Web properties to maximize sales pipeline. Supervised Web Developer throughout site design, implementation, and maintenance.

Selected Achievements:

Triggered exceptional growth as a result of targeted research and increased brand awareness / image, expanding monthly sales from $100K to $3M over two years.

Played a key role in attaining industry recognition as the middleware standard, leading to acquisition by Red Hat in 2006.

Developed Account Based Marketing strategy to penetrate General Electric and subsidiaries.

Coordinated branding, messaging and outreach of promotional seminars and conferences, including “JBoss ON the Road,” “JBoss World Conference,” and multiple webinars providing product-line and services overviews.

Marketing Consultant / Director of Business Development, 2002 to 2004

WOWappeal – Atlanta, Georgia

Ensured absolute satisfaction for diverse clientele of established marketing agency while simultaneously spearheading company brand visibility and building market share.

Sourced, cultivated, and secured B2B and B2C accounts, assessing marketing, brand development, and strategic communication needs and devising innovative solutions to maximize return on investment. Attended numerous trade shows and industry events to represent company services and build brand awareness. Trained client leaders on brand implementation and change management.

Marketing Manager, 2000 to 2002

Lancope – Alpharetta, Georgia

Orchestrated launch and growth of brand identity for key product line of emerging network security company with 35 employees.

Managed branding and launch of SteathWatch network intrusion detection appliances with full responsibility for unifying visual image, style, and feel of Web and print materials. Coordinated vendor, partner, and media relationships, and orchestrated PR activities.

** ** **

Awarded Army Achievement Medal; Honorably Discharged

Educational Background

University of South Carolina, Columbia, South Carolina

Bachelor of Arts in English, Marketing Minor

Technical Proficiencies


Windows, Mac, iOS


HubSpot, Pardot, WordPress, Google Analytics,, Google Docs & Google Sheets, MS Office Suite, Adobe Creative Cloud, HTML, XML, CSS, JavaScript

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