Digital Marketing Customer Service Communications Journalism
Resume:
Rosallin
Wylie
• Communications
• Marketing
• Entrepreneur
• Planner
Personal
Information
Skills & Misc
Languages
Address
Plain City, 43064
Ohio (USA)
Cellphone
*********@*****.***
Spanish
Fluent in Spanish and English
Decision maker, persuasive,
proactive, innovative, analytical,
self-driven, self-starter Adobe
Illustrator, Adobe Photoshop, Adobe
InDesign Microsoft Office, Google
Adwords, Facebook Ads
Social Media Management, Public
Relations, Digital Marketing, Events
planner.
10+ years experience managing brands, marketing campaigns, and communications efforts (B2B & B2C) Experience managing brands at both the agency and corporate levels Created and cultivated three of my own brands (Mini Chefs, Eco Green Fest, and Inside Trips). Oversaw internal and external communications (public relations) for major corporations. Experience in retail, oil & gas, environmental, banking, automotive, education, food distribution verticals. Managed several large-scale projects from strategy to execution. Passionate about inspiring consumers and growing client businesses using multi-channel marketing efforts. Successfully managed product launches and continued to manage throughout the product lifecycle. Bi-lingual, entrepreneur, activist, Chef, photographer, avid reader and critical thinker who is passionate about culture AMA (American Marketing Association) member.
Customer Service Specialist
AEP Energy · Full Time
Sales and Customer Care advocate.
Category: Natural Gas& Energy
Sept. 2020 - Apr. 2021
USA
Founder / Brand Manager
Inside Trips Business Routes & Life Trips · Full Time Founded company that creates customized trips in Peru for both leisure and business travelers - Managed a team of local operators remotely Grown brand organically through word of mouth paired with a digital marketing strategy
Created a customized website to guard the brand
Facebook / Instagram Community Manager
www.innovainsidetrips.com
Aug. 2016 - Feb. 2020
PERU
Logistics Specialist
STG Logistics - Full Time
Partnered with Planner for the assigned region when scheduling appointments. Identified the preferred appointment to meet customer service goals, rail cut-off, and maximize our network of capacity.
Reviewed available capacity within the geographical area shipping region, including empty
equipment on the street, and scheduled pickup appointments with predefined guidelines. Scheduled pick-up and delivery appointments with shippers and consignees within a geographical region to meet customer requirements and match dray capacity to reduce empty miles and improve dray efficiency. Monitored the timely pick up to in gate at the rail. Monitored for notification
(mounted on a chassis) at the destination ramp to final delivery to ensure identifi- cation of orders in jeopardy and notification to internal and external customers. Monitored Service Failure tags and identified trends associated with the region. Performed root cause analysis and executes corrective action plans. Maintained detailed documentation and notes within the order (in Rail Optimizer) to record chronological events and conversations with customers and internal service partners Assist with new hire training.
Supported additional cross-training with team members and managerial functions when the direct manager was off.
July 17, 2023 - Present
USA
PROFESSIONAL EXPERIENCE
Bilingual Senior Contact Customer Specialist / Resource Guide Upstart - Full time
Experience in customer service for consumer lending, personal banking, loan servicing.
Cross functional Roles Assisted in projects for Spanish implementation with Operations Implementation team.
Assisted in Servicing and Hardships projects.
Apr. 2021 - Jul. 2023
USA
Founder / Project Manager / Brand Champion
Eco Green Fest · Part Time
Environment and self betterment not for profit project in Lima, Peru which pursues culture and education goals in order to improve consumer habits. Eco Green Fest is the first festival of its kind in Peru and attracts upwards of 200,000 people. The festival travels to different cities around the country sharing the message to live a healthier life while being conscious about environmental impact and carbon footprint.
Planned and coordinated with government volunteers, vendors, artists, entrepreneurs to partake the event. Managed all aspects of the planning, developing, tracking, and delivering creative and brand-building materials for the initiative - Worked in crowdfunding, managed budgets and deadlines and ensured each event was executed on time. Feb. 2015 - Dec. 2020
PERU
English
Communications, Marketing and Community Relations Chief - PR Innova Ambiental · Full Time
Responsible for public relations and all outwards facing communications from the company
including crisis communications
Worked to improve public perception of company through community outreach programs
Did a complete revamp of the brand via mass media, press releases, public events, new website, etc
Oversaw the creation and implementation of the Sustainable Development Division
Created volunteer program and created a training program 1st place 2017 Worker’s Challenge recipient
Organized the grand opening of one of the most important landfills in Peru: https://www.youtube.com/watch?v=lsj-m1x1rfc
Helped strengthen relationships with business stakeholders Responsible for more than 1600 employees
Worked with government agencies, Kimberly Clark, Pepsico, Unacem, and others
Oct. 2014 - Aug. 2017
PERU
Brand Manager - Chevrolet
Almacenes Santa Clara · Full Time
Created and executed multi-channel marketing strategy including custo- mer loyalty program - Increased annual sales by 20%, leading to company expansion
Focused on growing service repair revenues
Work directly with General Motors marketing team
Coordinated two new store grand openings - Created new customer facing website
Mar. 2014 - Oct. 2014
PERU
Regional Coordinator - Yanbal International
OMD Perú · Full Time
(OMD is a company of Omnicom Media Group)
Responsible for Bolivia, México, Colombia, Venezuela, Perú, Ecuador markets - Researched and collated reports and analytics for marketing presentations
Conducted media studies and competitor analysis
Key client: Yanbal International (beauty / cosmetics) Jul. 2013 - Mar. 2014
PERU
Senior Director Communications
Santa Fe Alimentos · Full Time
Created processes and standard operating procedures in conjunction with HR - Planned and executed various promotional activities Forged strategic alliances with suppliers
Full responsibility for marketing plan
Jun. 2012 - May. 2013
ARGENTINA
Senior Account Executive
RAPP Argentina · Full Time
Managed the following key accounts: Universidad Austral, Banco Nación Argentina, Zurich Insurance, Palta Hass, 3M, Akzonobel, Nesquik, Agua de las Misiones Argentina
Responsible for creating and faciliting direct marketing campaigns Apr. 2011 - Apr. 2012
ARGENTINA
Head of Brand and Producer
Konsum Marketing BTL · Full Time
Planned and produced events
Key Account: Microsoft Perú
Nov. 2008 - Feb. 2010
PERU
Education
MBA
Business Administration
Marketing (Argentina)
Scholarship
Entrepreneurship Economics (Israel)
Degree
Bachelor of Arts in
Communication (Peru)
Volunteer Work: 10 years
#ReadyToWork
USA
Playworks Illinois (Social Media)
Literacy of Chicago (Tutoring)
PERÚ
Eco Green Fest
(Environment/Educative/Cultural
initiative)
Chinese Peruvian Young Association
Innova Ambiental (Environment
projects)
Lions Club (Secretary)
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