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Manager Digital Marketing

Mountain View, CA
March 28, 2018

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PROCESS INNOVATION & AUTOMATION CAMPAIGN DEVELOPMENT GLOBALIZATION Passionate and strategic Digital Marketing Leader offering 20 years of high- level experience driving dynamic campaigns and solutions to promote rapid expansion in emerging, global markets. Talented manager and brand activist who builds trust and synergistic energy among cross- functional teams. Creative problem solver adept at streamlining operations and inventing next- generation, automated processes to cut costs and optimize outcomes. Positive innovator, fixer, and expert resource in “making it all work”: develops the tools, builds the teams, and performs the actions to deliver world- class digital strategy and ultimate branding power to globally matrixed organizations. Campaign Development Strategic Planning Branding Digital Marketing SaaS Process Automation Global Expansion Sales Enablement Lead Generation Go- to- Market Strategy Usability & Performance Management Team Building Project Management Product Strategy Data Analytics Privacy/Global Compliance Technical Platforms: BI/Lead Generation Tools: Oracle BI Compass, Eloqua, Salesforce, Adobe CMS and Analytics Digital Marketing Strategy: Paid Search, Display, Content Syndication, Digital Media, Webinar Development, Email Marketing Skills: Cloud Computing Agile Methodologies CRM Tools Usability Testing Enterprise Software SDLC Agile Methodologies PROFESSIONAL EXPERIENCE

VMWARE (PALO ALTO, CA) 2012 – Present Senior Global Digital Marketing Demand Manager (2016 – Present) Lead, develop, and implement marketing efforts via strategic planning, vendor management, campaign conceptualization, data analysis, and partnership development. Direct online strategy to include email marketing, social media implementation, website optimization, blogging, and signature event preparation. Monitor marketing investments to optimize pipeline goals.

§ Collaborated with global and regional teams to create and execute digital campaign strategy promoting demand generation and improving effectiveness of new product technology platform launches.

§ Leveraged analytics, testing, and AI technologies to perform site optimization and evaluate digital campaign strategy for varied regional field marketing teams and international business units.

§ Devised demand generation plans focused on the buyer’s journey, utilizing online media, content syndication, social media, live/virtual events, and email campaigns to drive marketing- sourced pipeline results.

§ Developed real- time, omni- channel personalization framework, employing behavioral data, historical trends, machine algorithms, and industry verticals, reaching 1 million visitors in 6 months and achieving project goal in half the planned time.

§ Built email maturation platform from conceptualization through launch, enabling processes to measure workflow and ensure multi- touch communications for enhanced buyer relationships. Doubled KPI and sales- qualified leads, improving open rate from 22% to 47%, click rate from 3% to 11%, and optimizing conversion rate to reach 77%. Senior Globalization Program Manager, Corporate Marketing (2012 – 2016) Drove marketing strategy and corporate business growth around high- quality globalization (G11N) to achieve internationalization. Optimized efficiencies using emerging technologies and streamlined process integration to deliver global support for customers and corporate partners. Advised leadership on global privacy and regulatory compliance for website and products needed to thrive in international markets.

§ Led development globalization framework, enabling faster delivery of go- to- market strategy including global technologies, partner readiness, education, communication, training, and sales enablement.

§ Designed online, collaborative learning tool, creating a mentorship program pairing 2,000 mentors and program participants worldwide within 6 months. Drove corporate launch of “MentorMatch” product to 19,000 global employees, earning third place Brandon Hall Award for most creative online learning platform.

§ Successfully revitalized underperforming display channel, initiating integrated strategy to turn product trial site into a sales enablement tool and developing an online landing page sharing product knowledge, direct to consumer. Altered digital strategy to accelerate sales, closing over $2.5M in 8 months. CAMTHUY NGUYEN PAGE 2 OF 2 408-***-**** CISCO WEBEX (CISCO ACQUISITION OF WEBEX) (SAN JOSE, CA) 2000 – 2012 Senior Globalization Manager, Communication and Collaboration Technology Group (2007 – 2012) Devised strategy to build globalization framework, streamlining go- to- market launches while managing global expenses, resource allocation, and infrastructure development. Created and implemented regulatory strategy for WebEx products to maintain a competitive advantage in international markets. Directed planning, forecasting, and allocation of $2.5M budget.

§ Evolved and executed integrated collaboration experience by refining interoperable product concepts; enabled WebEx, TelePresence, and Call Manager work streams, driving Execute Commit for SaaS, on- premise, and mobile platforms.

§ Contributed to privacy and compliance optimization, enabling expansion in global markets; consulted outside resources to understand international privacy and data/audio regulation for SaaS, on- premise, and IM- based products and ensure compliance for audio, VoIP, privacy, and retention.

§ Empowered “WebEx- in- every- sale” globalization initiative, increasing international annual booking rates to 40% by leveraging collaborative selling and localizing marketing, training, and sales content to enable productivity and efficiency. WEBEX COMMUNICATIONS, INC. (SAN JOSE, CA) Localization Program Manager, Product Management (2002 – 2007) Partnered with cross- functional teams in engineering, marketing, product management, and documentation in addition to internal linguists, planning actionable strategy to deliver on- time results for product development and multiple releases. Led full- phase localization efforts, managing resources, budget, schedules, and quality/risk management. Oversaw 10 localization specialists in performing translation, linguistic review, desktop publishing, screen shooting, and Flash integration.

§ Led company- wide project design, development, and launch of Author IT, allowing cross- functional team access

(documentation, training, and marketing) to reusable content from a common database, saving $500K in annual desktop publishing expenses.

§ Devised automated process to direct localization and reduce project management resources, resulting in availability of increased turnaround time and significant reduction of localization spending, cutting costs from $1.5M to $750K.

§ Built an ‘A Team’ in China and India to convert processes such as publishing, video integrations, and localization framework in- house from third- party vendors. Provided comprehensive training to boost team morale and trust. Functional Test Manager, Product Design Management (2000 – 2002) Performed human factor and usability test research, enabling end- user engagement in product designs, specifications, and efficiencies. Onboarded and managed team of 8 testers in China in use case development, execution, and verification on beta test server. Oversaw stress test automation and training content for QA team. Supported user acceptance tests.

§ Provided strategic test cases and plans to conduct usability testing for development of new WebEx interface, improving product usability by over 50% and reducing tech support calls by 20%.

§ Created process and scenario use cases for 200 QA team members, improving testing cycle for UAT and allowing faster go- to- market launch through early identification of issues in product development. Improved testing efficiency and time- to- market by 30% within 6- month time frame. PREVIOUS: UNITED AIRLINE MAINTENANCE CENTER (SAN BRUNO, CA) Programmer Analyst, Purchasing and Receiving Transformed manual, faxed paperwork ordering processes to automated, real- time, online system. Deployed Walker System in all 6 hubs throughout United Airlines, crafting applications to deploy effective monthly updates to systems in all locations. EDUCATION & TRAINING

Bachelor of Science in Management Information Systems SAN JOSE STATE UNIVERSITY Additional Training in Advanced Email Marketing and Advanced Pay- Per- Click FEATURED PRESENTATIONS

B2B: The Nature of Nurture, February 7, 2017. email- nature- nurture/ Sajan Seminar, March 10, 2012: “F.A.C.E.” (Flexibility, Accountability, Collaboration, and Efficiency) Cloudwords Seminar, May 16, 2012: “The New FACE of Localization Sajan Webinar, August 9, 2011: “Improving the Global Content Lifecycle for Cisco.” Gilbane Conference San Francisco, May 19, 2010: “Eliminating the Multilingual Multiplier.”

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