JOYCE JACOBS

*** ****** ***** ******, ** ***** 336-***-**** ac4oh0@r.postjobfree.com

SUMMARY

Digital Marketing Professional with over 10 years of extensive experience in e-commerce business. Effective in analyzing, developing, and executing marketing strategies to increase year over year results. Proven ability to manage online initiatives, collaborate across multiple departments, meet deadlines and manage marketing budget. Experience in online merchandising of products and categories while maintaining and managing multiple websites.

TECHNICAL SKILLS

A3, eOne & Magento (ecommerce platforms)

Bronto, Salesforce Marketing Cloud, iPost (Email Service Providers)

Email on Acid (web-based testing app for emails)

Google Analytics

Smarter Remarketer, CohereOne

Adroll

ACCOMPLISHMENTS

Successfully launched 300+ personalized gifts on new micro-site

Obtained 17% ROI on our Abandoned Cart/Checkout Campaign

Spearheaded the development and provided framework for content management system, The Wizard

Increased overall revenue by 5-10%

PROFESSIONAL EXPERIENCE

D

2011 – Dec 2017

Ecommerce Marketing Manager, Worth Industries, Inc. (Exclusively Weddings)

Develop, implement and execute promotional/content strategies while Managing Promotional Calendar and increasing overall revenue by 5-10%

Measure and analyze campaign/website performance to identify the best opportunities for optimization including insights to gain more traffic/revenue

Collaborate with creative (internal and external), merchandising and IT to ensure marketing deadlines are met

Coordinate and Manage various projects such as Catalog Circulation, massive price reductions and new product releases

Partner with outside vendors such Adroll & Merkle (PPC) in retargeting campaigns to drive/increase web traffic, conversions & revenue

2007-2011

System Support Analyst, Pace Communications E-Commerce Division (Exclusively Weddings)

Maintained six websites with new products, sequenced/re-sequenced products and categories, updated product and category descriptions

Successfully developed, trained and led co-workers on building and implementing product personalization along with adding new products to website while transitioning into Marketing role

Tested and provided technical support of website by partnering with IT to resolve any technical issues, managed development of web based application (the Wizard) which increased production and delivered quicker turnaround time

Partnered with third party vendor to provide Search Engine Optimization (SEO)

Assisted in migrating website to a new platform.

1994-2006

Senior Analyst, AETNA

Identified/promoted technical tools to improve proficiency and effectiveness, provided and trained technical support, coordinated various projects, maintained web pages, gathered and interpreted data for management business meeting.

Designed efficient and productive tools for front-line staff to easily increase job performance Tested various applications, documented test results and provided resolution when needed Analyzed, supported and provided system problem-solving solutions to front-line staff

Developed, trained and led a group of employees to support their teams by providing hands-on system training

Coordinated various projects working with all levels of employees and across multiple teams within the office.

EDUCATION

2014

Bachelor of Arts in eMarketing, Ashford University, Clinton, IA

2004

Associate in Science, Charter Oak State College, New Britain, CT

REFERENCES

Matt Mitchell 2756 Bolton Road Columbia, TN 38401 336-***-**** ac4oh0@r.postjobfree.com

Heather Petersen 690 Garrison Road Reidsville, NC 27320 336-***-**** ac4oh0@r.postjobfree.com

Linh Calhoun Raleigh, NC 207-***-**** ac4oh0@r.postjobfree.com

Sher Silver 74 Park Village Lane Greensboro, NC 27455 336-***-**** ac4oh0@r.postjobfree.com

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