Carl W. Kerchmar, MBA, PMP, ACP, CSM

Raleigh-Durham, North Carolina Area – 919-***-**** – ac3igj@r.postjobfree.com

IT Project Manager / Scrum Master

Marketing Strategist – Product Owner – Agile Project Management

ATTRIBUTES

Innovation / Change Agent

Launches / Implementations

Consumer Behaviour / Trends

Storytelling / Presentations

Process (Re) Designs

Team Coaching / Mentoring

Global Commercialization

Group Collaboration

Data Visualization

Emerging Technologies

SUMMARY

Forward-thinking and influential executive with over 10 years of achievement identifying opportunities and facilitating creativity within high-growth, rapidly-changing environments.

Outstanding interpersonal strengths leveraged to communicate highly-technical and/or complex concepts that inspire brand loyalty and buy-in from cross-functional teams and consumers.

Skilled in designing inter-continental public relations, marketing, and advertising campaigns using multimedia platforms to maximize reach and grow market share.

Utilize lateral thinking style and endless positive energy to prepare and publish research projects, marketing collateral, commercials, and models using online forums, community events, and national poster presentations.

Technical leadership proven generating IP and patents in network infrastructure, mesh networking, city information systems and dashboards for services and wayfinding.

CAREER ACCOMPLISHMENTS

Integrated Agile and Scrum processes to pioneer the design and launch of Smart Digital Signage products used by convention centres, arenas, and areas with high levels of public traffic.

Defended commercialization strategies of emerging technologies on behalf of the North Carolina State University to the National Science Foundation Review Board and the Department of Energy.

Wrote and published Microsoft’s fifth most-read article of 2010 worldwide regarding how its MS Dynamics product dominated in a highly-competitive market.

Grew InterNations Amsterdam online community from 600 to 3,000 in 18 months organizing social media events that resonated with the target audience.

Gained significant traction as an entrepreneur earning a >€250k business angel investment and two patent-approvals, resulting in a successful exit.

Led scenario planning workshops that orchestrated productive brainstorming and new product concepts for global clientele including Deutsche Telekom (T-Mobile), Red Bull, Twitter, and Premier Foods.

PROFESSIONAL EXPERIENCE

North Carolina State University Raleigh, NC 2015-2017

PROJECT MANAGER, COMMERCIALIZATION STRATEGY HiTEC

Owned marketing strategies and launch plans of new products entering the Energy sector in alignment with organizational goals. Evaluated current industry landscape to determine commercialization approach. Supervised multidisciplinary teams with effective team building and professional development. Performed project VOC and cost benefit analyses. Delivered engaging and cohesive product presentations.

Global Commercialization: Presented product specifications at national poster sessions and energy conferences for the FREEDM Systems Center and PowerAmerica – two innovative projects that are changing the face of the Energy industry.

Grid Modernization: Worked directly with scientists, DOE, NSF and industry partners to align the value proposition and implementation of solid state transforms.

Net Metering: Developed and presented multiple technologies for advancing net metering services using RF, Zigbee and self learning systems enabling utilities a real-time look into energy demand at the customer location.

SignBase (Standard Beacon Network) Amsterdam, NL 2011-2016

AGILE PROJECT MANAGER / SCRUM MASTER

Executive decision maker and small business owner who defined scope, schedules, and deliverables to effectively implement agile projects while meeting budget, quality, and time constraints. Advised clients on lean integrations of new product concepts including software automation, network architecture, wayfinding and database integration for city information systems. Managed col-located and remote engineers, validated business and technical vendors.

Team Coaching / Mentoring: Led sprint meetings and facilitated Scrum sessions that encouraged open communications, team loyalty, and efficient planning processes.

Leveraged Agile and Lean methodologies for a co-located team of 8 developers and 5 remote developers. I lead daily stand ups, created all information radiators and coached commercial and governmental product owners on working with us in Agile.

Data Visualization including Burn Up and Burn Down Charts, Risk Matrix, Kanban Board, Scenario planning. Integrated into Jira, Prezi and Asana for remote teams and stakeholders.

Iterative development successfully translated business needs in the context of city information systems into software and network architecture. In this 5-year period, I lead the deployment of signage software and hardware in city districts (Rotterdam, NL), Hotels, and Conference Centers resulting in 270 concurrent users with admin rights and 10,000+ daily passive users.

Communication and adaptability is my strength. Translating business needs to technology is my expertise.

SBN grew and split into 2 entities: SignBase (customer facing) and NextGeoFence (IP holding). Below are some examples of non-proprietary content I can share with you:

YouTube videos:

SignBase : software demo

https://www.youtube.com/watch?v=BVcrWliNQdI

Standard Beacon Network (SBN) Hotel Beacon

https://www.youtube.com/watch?v=3nNkDNgMdps

Standard Beacon Network (SBN): City Beacon

https://www.youtube.com/watch?v=5wM70hmtU9U

Google Patents:

https://patents.google.com/patent/WO2014180987A1/en

https://patents.google.com/patent/WO2014180987A1/en

Prezi Solution Selling - Waterfall versus Agile

http://prezi.com/y4s2vn5lgcf-/?utm_campaign=share&utm_medium=copy&rc=ex0share

Microsoft Dynamics ISV TO-Increase Veenendaal, NL 2009-2010

MARKETING ASSOCIATE, EMEA

Researched and analyzed market and consumer trends to employ a user-centric approach conceiving print and digital-based collateral that advanced customer reach and sales (VAR) goals. Collaborated with internationally-disbursed EMEA teams leading the creative process with consideration for decision heuristics, packaging designs, and cognitive psychology factors. Administered long sales cycles and management over BOMs and $1.5M budget.

Public Relations: Coordinated trade shows promoting product and overall brand while supporting the development and nurturing of key relationships.

Marketing & Advertising: Wrote and directed three feature commercials and twelve product videos that successfully aligned product designs with target customer needs.

InterNations Amsterdam, NL 2008-2009

BRAND AMBASSADOR

Represented brand culture by embodying corporate vision with strong understanding of long-term profit-driven objectives. Engaged community and inspired brand loyalty by describing product mix features and persuading customers to participate in social media and bi-monthly events.

PTYD Amsterdam, NL Berlin, DU Singapore, SI 2004-2008

TREND WATCHER / SCENARIO PLANNER

Maintained intimate understanding of market trends and consumer behaviours to advise corporate leaders on potential risks, opportunities, and macro trends while planning scenarios and designing processes. Monitored market competition and identified growth drivers. Moderated workshops, seminars, and conferences.

SKILLS AND ATTRIBUTES

Tools:

Jira, Crucible, Photoshop, Illustrator, Screen Flow, Tableau, MS Office Suite, Visio, SharePoint, Apple/MAC, SAP, SPSS, SAS Jump, SQL

CRM/CMS:

Asana, Podio, Sugar, Salesforce, Slack, Drupal

Products/Markets:

Geo-Fencing, Networked Signage, Dashboard Automation, Small-Cell Networks, Beacons, Security, Indoor Localization, Small City Infrastructure, Bluetooth Low Energy, IT Security, Start-Up Ventures, Patents, Omni-Channel Retail, Augmented Reality

EDUCATION AND CERTIFICATIONS

Master of Business Administration, Entrepreneurship & Commercialization of Technology & Marketing

North Carolina State University, Jenkins Graduate School of Management, Raleigh, NC

HiTEC Scholar Award Consumer Innovation Practicum Award Three Chancellor Innovation Showcase Entries

Master of Arts in European Urban Cultures and City Planning

E.U. Socrates Program POLIS

Bachelor of Arts in Economics, Minor in English

North Carolina State University, Raleigh, NC

Certifications

Certified Scrum Alliance Master (CSM) Project Management Professional (PMP)

Agile Certified Practitioner (ACP)

AWARDS AND SPECIAL RECOGNITIONS

USBE 1st Place, Entrepreneurship Clinic, 2017 3rd Place, Deloitte Start-Up Challenge, 2017 3rd Place, LuLu E-Games B-Corp Challenge, 2016 Finalist, Accenture Innovation Award, City Beacon, Amsterdam, NL, 2014 Finalist, Trend Watcher of the Year Award in Augmented Reality market, 2009.

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