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Manager Product Development

United States
January 24, 2018

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NAME: Sean Elwell


PHONE: 202-***-****


Employer: Care.IT, Inc.

Title: CEO, CTO, Co-Founder

Location: Spartanburg, SC

Dates: 06/2013 - present


Care.ITTM telehealth services and population health delivery platform. Co-established the business model and 5 year pro-forma. Drafted product architecture, lead software development, strategy, operations. Business development and product manager responsibilities. Helped raise $1.3 M in seed capital. Successfully developed, optimized and brought population health software platform to market market via channel sales, PR, marketing and strategic business development. Established and lead domestic and international software development operations; hired/lead a satellite development teams in US and India. Built and trained national network of medical providers. Ushered company from concept to startup to launch to scale. Care.IT presently operates in 48 states mainly serving large self-funded, self- insured employers. Care.IT is presently one of five national telehealth platforms to be credentialed by Blue Cross.

Employer: HelloHealth

Title: Consumer Product Strategy Consultant

Location: NEW YORK, NY

Dates: 10/2012 - 08/2013


Worked with CEO across multiple business units to initiate the WellBoxTM chronic care and population health management platform strategy. Codified the WellBoxTM strategic roadmap through product development and market launch. Built the supporting business case and established branding and UX/UI design direction. Arranged domestic and international Agile product development teams.

Employer: Aetna

Title: Head of Strategy and Operations

Location: HARTFORD, CT

Dates: 04/2012 - 10/2012


Lead consumer healthcare IT platform strategy and managed the CarePass product strategy and goto market launch preparations. CarePass is an innovative population health platform utilizing mobile and wearable technology. CarePass was a novel platform built around a proprietary open API mashup architecture for mobile apps. CarePass created new value through the aggregation and presentation of big and small, realtime and historic data sources. Lead the conception and built the supporting business case. Arranged and lead Agile product development teams both internally and overseas. Organized, funded and participated in Health Data Initiative, Datapalooza Hackathon, 2012.

Employer: MIM Labs

Title: Chief Strategist, Product Manager

Location: VALHALLA, NY

Dates: 09/2009 - 10/2011


IBM Watson Spinout Company. Web and mobile product strategist and manager. Invented patentable telehealth IP (see below). Assembled Agile product development teams both internally and in India. Developed an effective goto market strategy and initiated B2B strategic relationships with major pharmaceutical health and wellness Companies. Secured successful exit partners, Aetna US Healthcare and and Guthy Renker. The Skin of Mine platform is a consumer-focused population health solution for dermatology. Employer: EyeEarIT, LLC

Title: CTO, Co-Founder

Location: STAMFORD, CT

Dates: 03/2005 - 09/2009


Invented, patented, founded, developed and successfully brought to market a novel cloud- based e-learning platform and photo-optic embedded wireless device. The product garnered

$1.3M in purchase orders on the 1st week of its market launch. Goto market consisted of channel sales, trade shows, SEO.

Employer: State of the Art, Inc.

Title: EVP Business Development


Dates: 06/2002 - 08/2004


Lead Business Development and Sales for six National Institutes of Health funded population health campaigns. Commercial partners included: Johnson & Johnson, Janssen Pharmaceutica, Roche, Dentsply, Merck, GSK, Medtronic, Abbott Labs, Eli Lilly and Company. Employer: RockPointe

Title: Executive Producer


Dates: 06/2001 - 08/2002


Developed live interactive broadcast and webcast multimedia products primarily for healthcare and related scientific industries. Products based upon work performed earlier for the Smithsonian. Partners included: American Society of Clinical Oncology, Society of Surgical Oncology, American Heart Association, American College of Chest Physicians, American Psychiatric Association. For profit clients and underwriters included: Johnson & Johnson, Janssen Pharmaceutica, Sanofi, Merck, GSK, Medtronic, Abbott Labs, Eli Lilly and Company. Employer: Hanley Wood

Title: Product Manager


Dates: 05/2000 - 05/2001


Helped prepare HW for $365M sale to Veronis Suhler Stevenson completed in 2001. Directed a staff of developers and creatives. Invented and produced new advertising formats to serve fortune 500 advertisers. Developed more than $2M in new recurrent revenue. Worked across divisions including sales, marketing, and editorial. Advertising clients included Ford Trucks, Porter Cable Tools, Milwaukee Tools, DeWalt Tools, Dodge Trucks. Developed an all new revenue model during the collapse of web based advertising valuations. Liaised between internal creative and technical teams, external creatives such as, internal sales/ marketing personnel and Fortune 500 clients. Developed content and contributed to launching for the internet startup eBuild. Successful exit

Employer: M2 Technologies

Title: Executive Product Manager

Location: Washington, DC

Dates: 09/1999 - 05/2000

Product manager for of a novel electronic security platform for healthcare and other industries. Product involved a suite of concepts and capabilities that would be important in future roles: team cohesion and leadership, database design, UX design, e-commerce, security, call centers, direct mail, SEO, digital marketing, data driven decision making. Successful exit April 2000.

Employer: Smithsonian Institution

Title: Interactive Products Developer


Dates: 05/1996 - 09/1999


Products Developer Worked across the Smithsonian landscape to conceive and produce a wide range of technology products including: live interactive satellite television broadcasts, web based content, interactive computer kiosk programs. Collaborated with the private sector and NASA Stennis Space Center, NASA Goddard Space Center, The United States Navy, Library of Congress and the office of the Vice President of the United States via his Highway One project. Commercial business development relationships included: Voyager Expanded Learning, Discovery Channel, BBC, National Geographic Television. Employer: Discovery Communications

Title: Products Developer


Dates: 06/1994 - 06/1996


Idea Generation, Writer, Editor, Interstitial Producer, Field Producer, Associate Producer, Editor: Discover Magazine Series, Invisible Places Series, Great Castles of Europe Series. Reversioning, UKRP international group.


Institution: Denison University

Degree: Bachelor’s Degree

Location: Granville, OH USA

Major: Pre-Medicine

Dates: 1984 - 1988

Institution: Harvard University

Degree: NA

Location: Cambridge, MA USA

Major: Pre-Medicine

Dates: 1987 - 1987

Institution: King William’s College

Degree: NA

Location: Castletown, Isle of Man

Major: Economics

Dates: 1983-1984


Software Architecture and Development, Healthcare Product Strategy, New Business Development, Sales and Marketing Operations, Relationship Building, Product Pilots and Deployments, Operations, Enterprise and Startup Work Environments, Market Launch, Data- Driven Decision Making, Consumer Digital Behavior, Retail and B2B Deal Making, B2C Strategy, Product Market Fit, Intellectual Property, Culture Building, Fundraising, Seed Fundraising, Venture, P&L, EBITDA



Event Organization Location Year

Health Data Initiative Datapalooza Washington, DC 2012 HackCharleston Dig South Charleston, SC 2014

HEALTHCARE HACKATHON JUGAAD-A-THON Bangaluru, SC 2016 MGMA 2013 - present Member

Medical Group Management Association

Care.IT Foundation 2016 - present Chairman

Providing free healthcare services to those lacking reasonable access to care Common Ground 2016 - present Volunteer

Helping military veterans with PTSD productively re-enter civilian society Block Island Maritime Institute 1997 - present Platinum Donor CERTIFICATIONS

Title: ACP, Agile Certified Practitioner

Institution: Project Management Institute

Dates: 03/2012-02/2015



LinkedIn: SKILLS

digital innovation

population health strategies

build vs partner decision making

product specifications and requirements

lean prototyping, Agile software methodologies

iterative software development


marketing & PR

customer loyalty integration

product ideation and strategy

API integrations, API mashup architecture

customer facing digital experiences

cross functional teams

digital strategy

consumer engagement

deriving value and insight from big data, big data analytics onshore and offshore dev integration

machine learning

front end and back end frameworks

digital consumer engagement

SEO and marketing

provider recruitment

strategic engagements


Helping disadvantaged youths appreciate the art, science, culture and teamwork of sailing through hands on maritime experience

Landmark Volunteers 1991 - 1999 Program Leader

Leading student summer volunteers in hands-on appreciation of America’s most sacred landmark institutions: Tanglewood, Jacobs’s Pillow, Wood’s Hole Oceanographic, The Nature Conservancy, National Parks Service, Grand Teton Music Festival, Smithsonian Institution... machine vision

embedded devises

ARM processing

rapid prototyping

3D and 2D symbology decoding

color theory

IR and UV printing technology

international product development

scale manufacturing

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