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eCommerce Industry Leader

Lago Vista, Texas, 78645, United States
January 22, 2018

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Chris Reighley

***** *********** ***** **** *****, TX 78645

Phone: (937) ***-**** E-Mail:

eCommerce Industry Leader

Dynamic leader in the field of eCommerce with over 20 years of experience. A team player with a deep understanding of the “big picture” and how to make the pieces fit together. Recognized in the industry for innovative strategies, presenting case studies at multiple national and international conferences, including the IRCE Conference.

Skills & Expertise: Search Engine Optimization (SEO), Paid Search (PPC), Google AdWords, Email Marketing, Social Media, Affiliate Marketing, Consumer Behavior, Strategic Planning, Google Analytics, Business Development

Career Milestones

• Launched mobile optimized site for, now representing 15% of overall eCommerce revenue.

• Developed and implemented an email marketing strategy for which created a lift in email revenue by 7000% in the first year.

• Integrated Customer Satisfaction Index as part of the development cycle for raising overall customer satisfaction from 74 to 78 in first twelve months, well above industry benchmark.

• Worked with internal and external development teams using agile development methodology to speed the time to market of key software development projects, while lowering costs. Resulted in eight major integrations and four new website launches in under eight months.

• Grew online revenue for by 400% in two years. Career History

VP of eCommerce at XSR Online 2013 – 2017

Developed consulting business to work with ecommerce retail clients to make their business successful. Worked with multiple brands to develop and executed ecommerce strategies for their unique offerings. This included website development, content management and marketing, paid search, organic search, affiliate marketing, email marketing, marketplaces (Amazon, eBay) along with other ecommerce channels. Director of eBusiness at Univar 2012 – 2013

Brought on to Univar to create a consumer business. Developed 3 year pro forma for new online retail business. This included overall go to market strategy, business plan, business case and P/L. Created brand strategy and social media guide for online business. Developed relationships and negotiated contract with key partners along with developing technology ecosystem plan. Executed supply chain and customer service strategy for new online business. Launched business under budget and launched eCommerce web site ahead of promised schedule. Project cancelled due to change in corporate leadership and direction. Director of eCommerce for 2010 – 2012 Director of eCommerce for online retailing business of totes-ISOTONER, the world's largest marketer of umbrellas, gloves, rainwear, rubber overshoes, and other weather-related accessories. Overseeing all key eCommerce functions including merchandising, marketing, customer service, fulfillment, analytics, customer satisfaction, mobile and solutions management. Developed D2C and B2B eCommerces strategy with alignment with company owned retail outlets.


Director of eCommerce for FillTek 2007 – 2010

Filltek’s first Director of eCommerce. Responsible for developing an international, on-line, eCommerce program and building it from the ground up. Achievements included: building international trade relations with global eCommerce service providers; developing credit card process, with fraud detection and identity verification for international transactions; establishing global shipping logistics with industry powerhouses UPS, DHL, and FedEx; collaborating with the US Department of Commerce to outline export trade regulations and restrictions. Also created an digital online agency that includes web content management, digital asset management and online marketing. Managed the marketing research relationship with Forrester Research and AMR Research. Collaborated and worked with major web platform designers such as IBM Websphere, ATG and Demandware.

President/Owner for Reighley Group 1996 – 2007

Transferred traditional marketing knowledge and experience to an eCommerce platform. As a solo operator, built from scratch, a successful eCommerce business with annual sales just under $1 million. Accomplishments included developing business and marketing plans for a newly emerged technology; designing functional website platforms; creating innovative on-line marketing campaigns; developing search engine optimization strategies; and creating vendor and distributor relationships. Brand Manager for Baldwin Piano 1996

Constructed and maintained merchandising strategy that sustained sales in a declining category and developed new product sales program projected to increase sales by 15%. Marketing / Product Manager for Ferno Washington 1992 – 1996 Developed and implemented short and long-term marketing strategies that increased sales 17% in the first year. Renegotiated media contracts, resulting in annual savings of more than $65K. Created joint venture relationship and developed new product lines that increased the venture’s sales by 30%. Negotiated endorsement agreement with the American Physical Therapy Association. Led new product development teams from market research and R&D to production and marketing. Implemented re-engineering of entire product line, resulting in additional 5% profit margin


ABD PhD in eCommerce from Northcentral University 2009 – 2014 Pursuing a PhD from Northcentral University in eCommerce. Dissertation topic was online consumer behavior. MBA in eCommerce from University of Phoenix 1993 – 2000 Completed 36 hours of MBA credits with emphasis in eCommerce, which were transferred to Northcentral University for PhD work.

Bachelors of Music from Morehead State University 1986 – 1990 Performed and toured with such organizations as the New John Philip Sousa Band, the Detroit Concert Band, Allentown Band and the Ringgold Band. Soloist with Reading Symphonic Orchestra, Ringgold Band, Pottstown Band and first student soloist with the Morehead State University Symphony Band. For a more detailed resume, please visit Chris Reighley

20313 Continental Drive • Lago Vista, TX 78645

Phone: (937) ***-**** • E-Mail:

Contact this candidate