GRAPHIC DESIGN, MARKETING, AND ADVERTISING PROFESSIONAL
I am a degreed professional with 18 years’ experience and a passion for graphic design, marketing, and advertising. As a freelance artist I've been involved in nonprofit, online, and private business level projects, from conceptualizing to production. Further, I have a self-motivated spirit with a strong work ethic, and always go above and beyond to get the job done right and in a way that speaks to the customer. Sylvia Maria Salmon
ac0351@r.postjobfree.com
sylviamariasalmon.com
salmon sylvia maria
Key Strengths and Skills
STRENGTHS
• Developing consistent, engaging designs and production approach across multichannel media
• Managing and mentoring teams through multiple projects, setting goals, meeting deadlines
• Creating org-wide portfolios, materials, branding and logo designs, and engaging packaging
• Implementing innovative ideas that improve the client experience and performance levels
• Communicating and presenting professionally to staff, leadership, partners, and customers
• Promoting an organized, detail-oriented, process-driven and quality-focused approach TECHNICAL SKILLS
Software: Photoshop, InDesign, Flash, Dreamweaver, Acrobat, Illustrator, iMovie, WordPress, MS Office Suite including PowerPoint Social Media Tools: Graphic design and content marketing for LinkedIn, FB, Twitter, Instagram and others
Professional Experience
GRAPHIC DESIGNER – IMS Barter, New Berlin, WI 2008 – Present
• Create, concept, design and produce print ads, promotional materials, direct mailers, email marketing campaigns, banners, commercials, vines, website designs and graphics
• Design and produce weekly and bi-weekly classified ads emailed to thousands of members
• Create engaging and effective PowerPoint presentations for upper management and sales
• Work with vendors, to ensure good print quality and that projects stay within budget
• Manage, maintain, report, and project inventory needs to deliver on projects
• Design and maintain multiple WordPress microsites for delivering on customer needs
• Create concepts, design, and produce Annual Trade Expo promotional materials and emails campaigns
• Handle high workloads, autonomously, while maintaining accuracy and staying on schedule
• Write copy, edit and proofread hard copy, digital, and online materials FREELANCE GRAPHIC DESIGNER – Chicago & Deerfield, IL; Butler & Waterford, WI 2005 – 2008
• Created and edited catalog imprints
• Developed book cover concept, design and production for textbook and workbook series
• Illustrated graphics for book series, logo, business card, bookmark for workshop and book promotion
• Assisted in catalog production and layout
• Designed event and marketing materials for area associations
• Provided production assistance as a XML coder for magazine layout PRODUCTION MANAGER / GRAPHIC DESIGNER – AAMA, Chicago, IL 2002 – 2005
• Oversaw print material production of books and monographs for medical assistants’ continuing education
• Negotiated with various vendors to insure projects were completed within budget and on time
• Designed bi-monthly magazine for the American Association of Medical Assistants (AAMA)
• Decided the best visual in fonts, layout, selected images and Illustrations
• Created promotional materials; folders, posters, ad slicks, buttons and t-shirt art for annual Medical Assistant Recognition week
• Originated graphics for programs, flyers, and attire for AAMA annual convention
• Updated and ordered printed materials to maintain adequate inventory
• Revamped the look of the AAMA and The Endowment websites Professional Education and Training
BACHELOR OF FINE ARTS - The School of the Art Institute of Chicago MICROSOFT TRAINING - New Horizons, Chicago, IL
WEB DESIGN - WCTC, Waukesha, WI
Project Management Professional (PMP) Certification - estimated graduation date June 2018 References available