Mona Barton
[pic]
**** ************ ***** ( Grapevine, Texas 76051
817-***-**** ( midpx7@r.postjobfree.com
Linkedin: http://www.linkedin.com/in/monabarton
National Sales Manager
Sales and management executive with several years of diverse sales
experience. Career consists of expertise in broad sales, team management
marketing, design and business management. Proven ability to increase sales
and profitability through leadership and personalized service. Exhibit
strong relationship building/customer satisfaction, team facilitation and
business management skills.
Account Manager . Client Relations . Customer Service . Inventory Control .
Private Label Programs Marketing Analysis . Merchandising . Process
Improvement . Product Marketing . Promotions . Sales Team Development .
Sales Forecasting . Territory Development
[pic]
Professional Experience
Fresh Produce Sportswear 8/2011-Present
Regional Sales Representative- South Central
. Charged with growing the South Central territory. Results include
a 550% increase in shipped goods in the second quarter of 2012.
Doubled the number of accounts in 7 months. Ability to work with
majors and prospect large accounts including bringing many former
accounts back to being profitable for the company.
. Focus on best methods of doing business in the least costly way.
. Help build trunk show and outline for company, continual bringing
value and ideas to increase business and grow relationships with
accounts and prospective dealers.
. Truly passionate, driven and well- versed in this exceptional
lifestyle missy and children's apparel brand,
. Constituently bringing prospecting, account building,
distribution vision, trend, analytical, sales skills, and energy
to the brand.
Perry Ellis/Admiral Linen/Sforza 2009-Present
Regional Sales Manager- Free Agent
. Responsible for obtaining the goals of the sales team focusing on
team alignment, sales training, customer needs analysis. Sales of
linen, scrubs. gowns, corporate apparel, work wear and uniform
services to large hospital systems, clinics and other specialty
providers as well as Industrial, hospitality and corporate
accounts for Admiral Linen and Uniform. Excellent relationships
with corporate healthcare providers, retailers and business to
business relationships while maintaining a high sense of urgency
and superior customer service. Producing a high volume of new
business based my initiative and drive. Leading top team in the
company.
. Number on Regional Sales Manager in the company.
. Freelance position with Perry Ellis International launching PGA
and Callaway products into larger ASI, PPAI, small retailers,
green grass accounts, sporting good and embroidery firms.
Opportunity to source private label programs for larger
customers.
. Responsible for opening new accounts, cold calling, sample
programs and building new customer base for the company.
Aggressively opened many industrial, medical and corporate end-
users with the customers.
. Assisted with merchandising and sales rollout of Sfroza yoga wear
and bags. Contacts with yoga and fitness studios.
Alpha Shirt - Broder Brothers. 2008 - 2009
Regional Sales Representative, Southwest
. Top ranked Regional Sales representative in the company. Maintained
the highest YTD sales in the company increase of 22% with monthly
sales increases of 12-18%.
. Managed remote sales staff and customer service representatives.
. Successfully planned, budgeted and forecasted sales as well as
business plans, pricing, gross margin and market analysis, and
delivery from mill drops and distribution centers for over 3000 top
shared accounts.
. Managed territory with over $20 million in annual sales while
building new accounts.
. Established purchase orders of $2 million blank apparel with
individual accounts.
. Insured adequate delivery, margins, assortments and pricing on
trade fleece, tee shirts, woven's, sweaters, uniforms, sporting
good, safety products (ANSI & FR), outerwear, and accessories.
. Served target customers that included National accounts,
Advertising Specialty Firms and PPAI firms, as well as
manufacturers, retail specialty accounts, sporting good
distribution, apparel, safety/uniform suppliers, and fulfillment
firms across the US and Mexico.
. Optimized ecommerce site functions, sales presentations, end- user
contacts, product training to distributors.
. Managed the sales of name-brand lines that included Champion,
Gildan, Hanes, Anvil, Adidas, Columbia, Fruit of the Loom, American
Apparel, Bella, Dickies, Devon and Jones, Alternative, 180's.
. Non performance related layoff occurred as a company wide RIF of
30%.
Hallmark Corporate- Custom Marketing Division. 2007 - 2008
District Manager, Southwest Area
. Served as the Southwest area manager of the Hallmark USPS product.
. Trained and directly as well as indirectly managed Area, District
and sales personal of the USPS on merchant and shipping programs/
initiatives and up-selling techniques.
. Reported daily and weekly to the USPS Retail division in
Washington, D.C.
. Worked with Marketing, shipping and expedited and several other
major departments of the USPS in Washington, D.C. Focused on margin
and market analysis, forecasting revenue projections and product
selection in key stores.
. Assisted in opening new offices in the SW area.
. Managed the replenishment, display, and profits of all retail
products including cards, expedited, philatelic, postal supplies
and gifts in Postal Stores across 5 states.
. Corrected product replenishment issues by working with DC
headquarters on any issues of office standardization and
presentation as implemented by the USPS.
. Presented training to offices and district managers in the USPS
area of the southwest.
. Worked with strong labor union presence within the individual
offices.
. Managed roll out of the Frank Sinatra gift and Philatelic stamp
program within the USPS.
. Use of Oracle Inventory and tracking information system.
. Increased the sales of officially licensed product by 32% and other
gift products by 44%.
. Loss of employment due to non renewal of contract with USPS HDQ.
Washington, D.C.
Trends International 2005 - 2007.
Regional Sales Manager
. Managed 22 sales reps and merchandisers as well as administered
paper, stationary and gift products in 500+retail doors.
. Managed Best Buy test program across the US and focused on opening
smaller retailers such as sports, gift, hospital, party store and
non brick and mortar accounts.
. Managed expense to sales tracking and accountability customized and
licensed product mix for individual accounts stock to sales ratios,
as well as payroll, hiring and training, damage, return, and
shipping issues. Increased revenue by proper forecasting of sales,
market and demographic analysis.
. Directed and opened new and existing accounts that included
Dillard's, Wal-Mart, Toys R Us, Academy, K-mart, Trans-world,
Walgreens, Sports Authority, Love's, Pamida, Spencer's, Shepler's,
Michaels, BJ's, in North Texas and parts of Arkansas, Louisiana,
Oklahoma, and New Mexico.
. Recognized as the top manager in US and Canada as a regional sales
manager for a 500+ store chain in a $2.5 million region of a retail
corporation with the lowest expense to sales ratios in the company.
Encore Group. 2003 - 2005.
Senior Account Executive / Regional Manager
. Managed sales and visual merchandising of wholesale product
including giftware, jewelry, and accessories including promotional
products and home decor to corporate mass merchants, mid-to-large
sized retail firms including green grass, sporting good retailers,
department stores, bookstores, hospital accounts, ASI/PPAI
accounts, and destination locations.
. Supervised and trained central and Southern Sales force in the US.
. Lines included: Framology, United Design, Spiritual Harvest, Papel,
Stone Garden/Hen Feathers
. Solved shipping issues and developed first on line merchant
process.
. Maintained and developed excellent account relationships with
clients such as Neiman Marcus, Target, Walgreens, Brookshire,
United Grocery, Dillard's, Academy, Hallmark, Lifeway, Ace
Hardware, Family Christian, Mardel's, Family Christian, JC Penney,
Michaels, Borders, Shepler's, Cavendar's, Barnes and Noble,
Nebraska Book stores.
. New Account Champion
. Worked independently with little to no supervision while exceeding
all sales quotas as one of the top sales managers in the company.
. Developed private label giftware programs and licensed product for
several key accounts including Target, Dillard's, Academy, Neiman
Marcus etc. Did 'hot market" sporting good programs for NFL, NHL,
Collegiate, and school programs.
. Developed test program for United Grocery and Albertsons.
. Left due to shipping issues and better opportunity
Duracell/Reps Ltd. 1999 - 2003.
Senior Territory Sales Manager
. Developed and implemented sales plan in the South Central Kansas
and Northern Oklahoma region for Duracell Battery, General
Electric, and PC software divisions in 20 Wal-Mart, Target, Costco,
Sam's Club, K-Mart and other retail outlets.
. Managed and trained 6-8 independent sales merchandisers in a large
geographic area.
. Increased sales over 38 % in the first 8 months in a 10 million
dollar territory.
. Oversaw multi-store units including the training, developing, and
managing of several employees and managers.
. Participated in and led several cross-functional sales improvement
teams.
. Reported directly to Wal-Mart home office concerning vital
merchandising issues in the field.
. Directed Plano-gram resets in territory and secured additional real
estate for fixtures.
. Participated on Duracell VPI Power Team
. Member of Ltd National Meeting and participated in National
Training Program.
. Left due to relocation to Texas
Little People's Palace. 1994 - 1999.
Owner and Operating Manager
. Developed business, marketing, and financial plans to start my own
retail service business.
. Recruited and managed several employees.
. Developed training programs that far exceeded revenue requirements.
. Managed day-to-day profit margins.
The Limited, Inc. 1989 - 1994
Regional Manager
. Managed 8-10 individual stores across Kansas, Oklahoma, and
Missouri.
. Hired, trained and managed over 100+ employees including store
managers and staff.
. Opened 3 new stores within a short period of time. Managed top
grossing new store in the country.
Nautica, Inc., New York, New York 1986-1989
Assistant National Sales Manager, Sales Division
. Launched men's and women's sportswear product lines across the U.S.
and Canada
. Oversaw 7 sales representatives in US and Canada.
. Developed and tested in-store education and developed visual
merchandising programs and merchandising projects.
. Expanded sales by 32 percent nationwide selling to all major
department stores and specialty outlets including small menswear
stores. Sampling of accounts included Macy's, Sak's, Neiman Marcus,
Bloomingdales, Barney's etc.
. Assisted in the design and fabrication of men's sportswear line
. Focus on new accounts, business plans and follow up of sell through
of product
. Participated in trade shows and in-house sales. Management of
outside sales representatives across U.S. and Canada.
Alexander Julian, New York, New York 1984-1986
Account Sales Executive
. Responsible for in-house sales of women's and men's wear product
lines and presentation
. Launched the women and children's daywear and underwear lines in
major department stores.
. Responsible for package design and launch of the children's
underwear line.
. Developed and provided in-store promotions and merchandising
directives for store management and employees for retailers such as
Saks Fifth Avenue, Neiman Marcus and Macy's. Developed visual
merchandising presentation and education in stores.
. Follow-up and tracking of cut and sold, purchase orders and
shipping delays.
. Pursued and maintained new and current accounts and established
excellent relationships with buyers and retail executives.
. Worked with designers and production associates on seasonal lines.
[pic]
Education
B.S. in Marketing. Fashion Institute of Technology. State University of New
York.
B.S. in Clothing, Textile Science, and Marketing. Kansas State University.
Manhattan, Kansas.
Pursuing Graduate Degree Certification. School of Merchandising. University
of North Texas. Denton, Texas.
[pic]