Marketing Programs

Melanie Marks

LinkedIn Profile: http://linkd.in/lNgEay

*** **** ****** ? San Francisco ? CA ? 94121

Tel 650-***-**** ? Email: *************@*******.***

SUMMARY OF QUALIFICATIONS

Experienced marketing professional with background in software, hardware, cloud-based / SaaS technology and other high-tech markets.

Senior-level manager with proven success in developing results-driven sales and marketing programs. Thrives in fast paced, multi-faceted team environment.

Motivated, driven and reliable with exceptional interface, communication, and metric development skills.

SKILLS

* Corporate Communications

* Lead Generation

* Partner and Channel Marketing

* Customer Advocacy

* Corporate Events and Tradeshows

* Public Relations

* Analyst Relations (Certified AR Professional)

* Social Media

PROFESSIONAL EXPERIENCE

Independent Consultant - San Francisco Bay Area

November 2009 - Current

Clients include: Stealth Clean Energy Company, Fordela Corporation, PivotLink

* Developing and executing full-scale marketing plans

* Developing strategic messaging and presentations including sales, investor, industry analyst and more

* Implementing CRM analytics and lead conversion analysis

* Directing website overhaul

* Building digital library of video and educational content

* Launching customer reference program, including customer success stories (video and print)

Global Netoptex, Inc. (Acquired by FusionStorm)

San Jose, CA

Director of Marketing: June, 2009 – November, 2009

GNi was a premier provider of hosted infrastructure solutions and Infrastructure-as-a-Service (Iaas).

* Analysis of health and status of database for targeted marketing

* Launched PR and AR including agency selection and management

* Created asset library for sales enablement

* Lead conversion model defined - marketing quota

* Partner marketing strategy and campaign launch

Sentrigo, Inc. (Now part of McAfee) San Mateo, CA

Director of Marketing: May, 2008 – May, 2009

Sentrigo, Inc. was the recognized innovator in database security.

* Responsible for all outbound communications, campaigns, media and demand generation (Web, research and educational materials, user groups, tradeshows, speaking opportunities)

* Implemented SEO strategy with new Website properties resulting in increased Google ranking

* Created and implemented strategic lead conversion model with 30% increase in product downloads and installations

* Built integrated lead generation and nurture campaigns, utilizing channel alliance relationships

* Built customer outreach survey for conversion analysis

* Managed PR agency including Analyst Relations

JasperSoft Corp. San Francisco, CA

Director, Corporate Communications & Partner Marketing

May, 2007 – March, 2008

JasperSoft is the market leader in open source business intelligence (BI).

* Managed and directed PR agency and all media strategy including press outreach, press releases, award submissions and speaking opportunities resulting in: 341 mentions, 11 speaking engagements, 20 press releases

* Built and managed strategic “influence” program with industry analyst community resulting in 38 briefings and interactions (1st-time mention in the Gartner MQ Business Intelligence Platforms report)

* Developed tiered partner program including go-to-market demand generation

* Developed corporate, technical and product related messaging, white papers, datasheets, submitted articles

* Expanded customer success program, including customer case studies, references and customer-driven PR opportunities

Independent Consultant – San Francisco Bay Area

July, 2006 – May, 2007

Clients include: Business Objects, Informatica, Premitech, mBlox, Broadchoice

* Managed and executed full-scale analyst relations plan for mid-market product launch (analyst inquiries, briefings, customer references, customer appreciation events)

* Database analysis and data append – health and outbound communication and response rates, opt-in opt-out)

* Promotional direct mail campaigns (print and email)

LogLogic, Inc. San Jose, CA

Sr. Manager, Marketing Programs: February, 2005 – July, 2006

LogLogic provides an enterprise-class platform for collecting, storing, reporting and alerting on all IT log data.

* Launched successful advertising, Web seminar, e-mail, Podcast, tradeshows and Web campaigns targeting (on average) 20,000 mid-level IT managers, Directors, VPs, CXO level IT executives resulting in an average 2% response rate per campaign * Developed and managed the creation and production of more than 100 regional US campaigns in 2005 generating over 9,000 sales leads

* Consistently meeting and exceeding 125% of lead quota

* Awarded “2005 Marketer of the Year”

SymphonyRPM, Inc. Palo Alto, CA

Marketing Manager: August, 2004 – February, 2005

SymphonyRPM’s real-time, closed-loop analytic platform combines business intelligence, analytics, workflow, and data management, to deliver performance management solutions.

* Responsible for creation of corporate sales tools and collateral

* Planned, developed and created new corporate Intranet site, delivering a central resource for California and India

* Created strategic and tactical corporate marketing plan

* Planned and managed industry tradeshow activities, special events and conferences

* Interviewed customers and partners, writing case studies and customer programs

Informatica Corp. Redwood City, CA

Sr. Manager, Marketing Programs:

April, 2001 – August, 2004

Informatica Corporation is the leading provider of data integration software.

* Corporate marketing team member, responsible for programs resulting in direct contribution of $66M or 40% of corporate revenues for first 3 quarters of 2004

* Developed multi-city bootcamp series for training IT professionals on data warehousing strategy

* Created 45 bootcamps in US and international cities in 2003 through Q3 2004 averaging 200 attendees per bootcamp, and generating over 15,000 sales leads

* Managed the most successful demand generating program in corporate marketing - consistently meeting and exceeding 150% lead flow quota

* Created marketing programs, developing strategies for direct mail, Web events, e-mail campaigns, and IT bootcamps targeting over 25,000 developers, VP and CXO level IT executives, resulting in 7% average response rate

* Planned and developed an average of ten campaigns per quarter - 30% direct mail, 30% email, 10% Web-seminars, and 30% bootcamp seminars targeted at 500,000 potential IT developers and users

QuestLink Technology, Inc. San Jose, CA

Corporate Marketing Manager: June, 1999 - February, 2001

Account Manager, Online Advertising Sales: April - June 1999

QuestLink Technology, Inc. was the leader in B2B eCommerce for electronics professionals.

* Created and managed customer acquisition and retention campaigns utilizing online, direct mail, email, and tradeshows resulting in a 200% growth in registered users and an opt-in email rate of 75%

* Budgeted, planned, and executed events including high profile tradeshows and conferences

* Sold online advertising and eCommerce promotions to media agencies and executives

* Tracked, monitored and analyzed competitive landscape

TECHNOLOGY

*Marketing Automation (Siebel Marketing, Eloqua, Marketo, Manticore, Vertical Response)

* Adobe Creative Suite, Dreamweaver

* Content Management System (Drupal)

* Salesforce.com administration

* WebEx, GoToMeeting

* HTML proficient

EDUCATION

Bachelor of Arts, Communication Studies

Sonoma State University

Certified Analyst Relations Professional

The Knowledge Capital Group

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