Marketing, Communication, Events
Resume:
ESHAANA BAPOO
FULL CURRICULUM VITAE
PROFESSIONAL SUMMARY
STRENGTHS
PROJECT MANAGEMENT
Completed a Project Management course in 1992 and another one in 2018.
I have worked on several internal and external projects including a staff incentive scheme and a display area.
COMMUNICATION
Completed a National Diploma in Public Relations with Communication Science and Public Relations as the major subjects.
I have written copy for adverts, newsletters, brochures, emails, websites and technical publications. I have even had a personal story published in our local paper.
EVENT ORGANISATION
I have organised events from small cocktail parties for 20 to large golf days with 200 people attending.
I have done everything from designing the invitations, programs and menu cards to collating the RSVPs as well as following up with guests and suppliers after the events.
OTHER SKILLS
●Problem solver
●Client liaison
●Agency liaison
●Photography
●Graphic design
●Web design
●Sourcing of specialised promotional items
●Strong negotiator
●Leadership
●Highly computer literate
●Office management
●Administration
●Travel Management
CHARACTERISTICS
●Excellent grammar and spelling
●Resourceful
●Enthusiastic
●Positive attitude
●Great sense of humour
●Creative
●Great attention to detail
●Good communicator
●Team player
●Dedicated and Loyal
●Self-motivated
●Highly organised
●Out-of-the-box thinker
EDUCATION
SECONDARY EDUCATION 1987 – 1989
Springs Secondary School, Bakerton, Springs, Gauteng
Matric Exemption
Subjects Passed:
●English (1st Language)
●Afrikaans (2nd Language)
●Mathematics (distinction)
●Physical Science
●History
●Accountancy
TERTIARY EDUCATION 1990 – 1992
Technikon Witwatersrand, Johannesburg, Gauteng
National Diploma in Public Relations
Subjects Passed:
●Public Relations I, II, and III
●Communication Science I, II and III
●Advertising and Marketing Management
●Business Economics
●Communication in Afrikaans
●Communication in English
●Journalistic Practice IA and IB (distinction)
●Photography
●Press Law
●Psychology I
●Statistics
●Typing (distinction)
●Zulu
OTHER EDUCATION 2001 – PRESENT
CERTIFICATE IN WEB DEVELOPMENT - 2001
Institution: Internet Solutions/Dimension Data Education (2001)
Subjects:
HTML
XML
Web Concept & Design
Front Page 2000
CERTIFICATE IN GRAPHIC DESIGN - 2001
Institution: CTU
Subjects:
Corel Draw 9
Photo Shop
Quark Express
Dreamweaver 3
Achieved distinctions in all subjects
CERTIFICATE IN MARKETING MANAGEMENT - 2002
Institution: UNISA
Subjects:
Marketing Perspectives & SWOT Analysis
Marketing Segmentation
Target Marketing
Product Positioning
Formulation of the Marketing Strategy
Implementation of the Marketing Strategy
DIPLOMA IN DIGITAL MARKETING - 2016
Institution: Shaw Academy
Modules:
Email Marketing
Online Marketing
Social Media Marketing
Blogging
Affiliate Marketing
Data Analytics
Online Reputation Management
Content Marketing
E-commerce
Customer Engagement
Mobile Marketing
SEO
Digital Marketing Strategy
Emerging Mobile social sites
DIPLOMA IN SOCIAL MEDIA MARKETING - 2016
Institution: Shaw Academy
Modules:
Social Media Content and Community
Monetising Social Media
You Tube, Face Book, Twitter, Linked-in, Instagram
Data Analysis
Online Reputation Management
Strategy Development for Social Media
SHORT COURSE IN DIGITAL MARKETING - 2018
Institution: University of Cape Town
Modules:
Digital Marketing
Web Design and Development
Web Analytics and Analytics Tools
SEO
Writing for the Web/ Blogging
Online Advertising
Social Media Strategy
Web PR and Online Reputation Management
Email Marketing
Mobile Marketing
Digital Marketing Strategy
WORK HISTORY
JUNE 2011 – JANUARY 2020
MARKETING OPERATIONS AND DIGITAL PLATFORMS ADMINISTRATOR
Bayer (Pty) Ltd, Animal Health Division
Head Office, Isando, Gauteng
MAIN DUTIES:
EVENTS:
●Conferences
●Workshops by international facilitators
●Meetings
●Teambuilding events and Staff functions
●Trips to overseas workshops by staff and clients including flights, accommodation, transfers and visas
GENERAL:
●Updating the official company website
●Office Management and Administration
●Travel Arrangements – Flights, Accommodation, Car Hire, Forex and Visas
●Diary Management
●Complaints and Queries
●General Office Administration
●Generating purchase orders on SAP for all the brand managers
●Processing of invoices
●Procurement of corporate gifts and promotional items for campaigns
●Organising of participation in workshops, trade fairs and exhibitions
●Liaising with the field sales agents on a daily basis
●Liaising with printers, creative agencies and other suppliers on a daily basis
●Assisting with product launches
●Assist with Presentations
●Provide graphic design services
●Monitoring and control of marketing materials and literature
●Distribution of all marketing materials, samples, and promotional items to all regional agents
●Directing of customer complaint calls to the responsible manager
●Logging customer complaints on the internal SharePoint system
NOVEMBER 2008 – JUNE 2010 – 3 TEMPORARY POSITIONS
MARCH 2010 – JUNE 2010
PA TO THE GROUP MANAGER: IT
Airports Company South Africa (ACSA)
Corporate Office, St. Andrews, Bedfordview, Gauteng
FEBRUARY 2009 – OCTOBER 2009
TRAINING CENTRE ADMINISTRATOR
Airports Company South Africa (ACSA)
ACSA Training Academy, Bonaero Park, Gauteng
NOVEMBER 2008 – JANUARY 2009
HOD: ADMINISTRATION
Airports Company South Africa (ACSA)
Corporate Office, St. Andrews, Bedfordview, Gauteng
FEBRUARY 2007 - SEPTEMBER 2007
MARKETING & COMMUNICATION ASSISTANT
Atlas Copco
Witfield, Jetpark, Gauteng
MAIN DUTIES:
EVENTS AND SPECIAL EVENTS
●Regional and National conferences, seminars and workshops
●BAUMA International Trade Fair in Germany:
30 customers attended in 9 groups with different agendas
I arranged visas, transfers, transport, tickets, meals, entertainment and factory visits in Germany, Belgium and Sweden
●Regional conferences, seminars and workshops including accommodation and activities
●Arranged a Golfing tour for the MD and VIP overseas guests including booking golf courses and Golf Pros at Hans Merensky, Sun City and The Lost City. I had to arrange the accommodation, evening entertainment, transportation and special South African meals
●Arranged a visit by a group of South African VIP’s to the Military Tattoo in Scotland including tickets, flights, transport, accommodation, meals and souvenirs
●Site visits to mines and quarries by VIP guests
●Arranging visits to South Africa by colleagues from other branches around the world, including transport, accommodation and entertainment
●Coordinating the general manager’s road show around the country including transport, accommodation, multimedia presentations and sourcing t-shirts and other promotional items
WRITING:
●As the Editor of the quarterly newsletter I redesigned the newsletter to give it a more professional look
●Designed local brochures and had them printed locally as the imported ones were too expensive
DESIGN:
●Designed a new Masthead and footer for the newsletter
●Designed various corporate clothing items including special fire-resistant jackets for the mining staff
●Created posters for various events ranging from exhibitions, open days and office functions like Spring Day
GENERAL:
●Procurement and issuing of corporate gifts and clothing
●Product Launches. Liaising with the relevant business line manager to create the event he requires. Each launch has different requirements in terms of venue, guests and gifts
●Providing promotional material to the sales team
●Creating PowerPoint presentations for the sales team and line managers when required
●Sourcing photographs from the company archives for publications and other printed material as required
●Taking photographs for the website, newsletters and display materials
●Sourcing suppliers, goods and services as and when required for projects
NOVEMBER 2005 - JANUARY 2007
MARKETING COORDINATOR
Harvey Roofing Products
Vulcania, Brakpan, Gauteng
MAIN DUTIES:
EVENTS:
●Coordinated participation in home improvement exhibitions
●Organised the sales workshops
WRITING:
●Editor of the first quarterly newsletter
●Creating relevant articles for the internal newsletter
●Creating documents containing general information for staff and clients
●Company brochures
●Drawing up company profiles for various trade publications
●Creating editorials for trade publications
●Handling of requests for product information and sponsorships from all distributors and the general public
●Drafting letters of introduction to new distributors
●Created a new DIY installation manual for new licensed roofing contractors
●Provided relevant articles for the Murray & Roberts group intranet
DESIGN:
●Designed all brochures, exhibition materials, vehicle decals, calendars, corporate clothing, corporate gifts, posters, sample boxes, signage, enquiry forms, warranty certificates, licensing certificates, letterheads, business cards, compliment slips, billboard, direct mail, magazine adverts and invitations to all company events
●Designed the first ever newsletter
●Created the first ever corporate identity manual
GENERAL:
●Sourcing, ordering and issuing of all corporate gifts and clothing
●Coordinated in-store promotions at hardware store chains
●Set up and maintained a customer database
●Coordinated the customer satisfaction survey. Analysed the results of the survey and generated graphs for management
●Providing promotional material and PowerPoint presentations to the sales team.
●Distributing product and information brochures to the general public on request
●Preparing packs of promotional material for all national and international distributors and ensuring they accompanied each customer order
●Taking photographs for the website and newsletter
●Updating the company website
●Having marketing material translated into foreign languages for foreign markets e.g. Czechoslovakian, French, Turkish & Portuguese
JULY 2003 - OCTOBER 2005
CUSTOMER SERVICES AGENT
Airport Handling Services
OR Tambo International Airport, Kempton Park, Gauteng
MAIN DUTIES:
EVENTS:
●Organising the annual Bus and Brunch entertainment event for clients
●Participating in watering holes at various client Annual Golf Days
●Arranging visits by local schools for the Cell C “Take a Girl Child to Work” Day
●Organising annual client and staff functions for the Company’s birthdays
WRITING:
●Editor of the internal quarterly newsletter.
●Handling of enquiries, product information, sales leads, sponsorship requests, quotations, general airport information for all foreign airlines
●Compiling letters with general information for staff and clients when needed
●Creating brochures
●Creating invitations to all company events
●Drafting weekly reports detailing client visits and quality inspections
GENERAL:
●Attending regular meetings with clients to discuss complaints and operational issues
●Compiling and issuing quotations for services as requested by clients
●Sourcing, ordering and issuing all corporate gifts including Client Christmas gifts
●Inspect aircraft and lounges to ensure quality standards are maintained
●Follow up on stock shortages received from airlines on a weekly basis
●Maintaining and updating the airline procedures manual
●Drawing up procedures for handling of new and existing contracts
●Supporting the stations in Durban, Cape Town, Port Elizabeth and George with client related issues. Responding in writing to complaints and operational issues.
●Attend regular meetings with other support companies like the caterers
●Ensure all client complaints and/or operational issues are passed on to the relevant departments for action
MAY 1998 - JUNE 2003
MARKETING ASSISTANT
Apron Services
OR Tambo International Airport, Kempton Park, Gauteng
MAIN DUTIES:
EVENTS:
●Organising annual Spring Breakfasts for clients on 1 September each year
●Arranging the annual Golf Day for clients and suppliers in September each year
●Coordinating several Cocktail Parties for clients each year
●Organising the annual Action Cricket Day for staff and clients every year
●Arranging for tickets and catering for rugby, soccer and cricket events throughout the year, including the Cricket World Cup in 2003
●Organising the annual Client Satisfaction Survey cocktail party to provide clients with feedback on the research conducted
WRITING:
●I took over the internal quarterly newsletter, the monthly electronic client newsletter and the monthly internal management newsletters from the PR Agency and saved the company over R50 000 a year.
●Handling of all enquiries on services offered, sponsorship requests, quotations, and general airport information on a daily basis
●Updating information on the corporate Web-site using FrontPage and Synchroware.
●Creating press releases and editorials for trade publications
●Conducting interviews and writing articles for the internal and external newsletters
●Creating and distributing information bulletins to staff and clients
●Compiling the company’s first Corporate Identity Manual
GENERAL:
●Held regular meetings with clients to discuss any complaints and general operational issues
●Compiled and issued quotations in the absence of the Marketing Manager
●Meeting with clients to negotiate new contracts in the absence of the Marketing Manager
●Sourcing, ordering and issuing all gifts including Client Christmas gifts
●Handling of all account payments to suppliers for marketing items and services including overseas advertising
●Management of rugby sports box at Ellis Park
●Management of cricket sports box at Wanderers
●Attending management meetings in the absence of Marketing Manager
●Creating power point presentations for the executive managers when needed
●Worked closely with the service provider in setting up interviews, script writing, formulating messages, finalising scenes and production of the video newsletters
●Photography of internal and client functions, aircraft, equipment, staff and all events for newsletters and the web-site
●Creating and maintaining the client database by updating all changes in their contact and personal details
●Arranged for annual market research survey with external service provider and ensured that clients were provided with feedback from management at a cocktail party
●Assisted the IT department with software support MS Word, Excel and PowerPoint when needed
FEBRUARY 1995 - APRIL 1998
COMMUNICATION OFFICER
Alcatel Altech Telecoms
Boksburg, Gauteng
MAIN DUTIES:
EVENTS:
●Arranging Client entertainment events including tickets and catering at Rugby World Cup 1995
●Organising site visits and factory tours including visits by dignitaries, foreign delegations like the French Ambassador and government departments
●Arranging Christmas functions for clients in the four regions the company operates in
●Coordinating exhibitions including Telkom 95, Tel.com 97 and Africa Telecom 98.
●Arranging conferences including an international conference for 75 delegates for the Switching division, arrangements included entertainment for spouses and arranging for technical translators in several languages
●Procuring tickets for rugby, soccer, cricket, classical music, opera, theatre productions and music concerts for clients
●Organising launches and anniversary functions for products
WRITING:
●Handling enquiries on products, sales leads and sponsorship requests
●Drafting press releases for general and technical press
●Providing relevant articles for internal and Altech group newsletters
GENERAL:
●Sourcing, ordering and issuing corporate gifts, special giveaways as requested by the sales team and client Christmas gifts
●Handled the distribution and maintenance of mailing database for the group’s annual report
●Handled all account payments to suppliers
●Scanned all daily and trade publications for press clippings which were sent to management on a daily basis
●Handling enquiries and complaints from clients and the general public
●Managing the corporate sports box at Loftus Versveld
●Designing invitations for all corporate events
●Designing and printing name tags for all internal and external corporate events
●Photography of site visits by foreign delegations and internal functions
JULY 1994 - JANUARY 1995
PERSONAL ASSISTANT TO THE REGIONAL MANAGER
Autonet Cargo and Tanker Division
Alrode, Gauteng
MAIN DUTIES:
●Compiling and distributing all quotations
●Handling all enquiries and complaints from clients and the general public
●Liaised with clients on a daily basis
●Conducting market research as requested reporting findings to management
●Recording relevant data in the daily trip journals
●Compiling all marketing, budget and other reports as requested
●Managing the on-site Tuck Shop and ensuring fresh stock is available daily
●Made all the arrangements for a VIP visit to the site by the Minister of Public Enterprises, Ms. Stella Siqcau and her entourage
JANUARY 1992 - DECEMBER 1992
STUDENT IN THE COMMUNICATION DEPARTMENT
ESKOM
Megawatt Park, Sunninghill, Gauteng
MAIN DUTIES:
●Writing stories for the internal newsletter
●Sub-editing the internal newsletter
●Organising and arranging publicity for conferences, including international conferences
●Organising employee functions including management award functions
●Organising client functions including visits and special information sessions
●Arranging visits to head office and power stations by different interest groups
●Compiling and updating fact sheets on electricity
●Making up vinyl signs in the Visual Services department
●Creating marketing material on video and audio cassettes
●Photography of internal functions and power station visits
●Setting up exhibition stands at local trade fairs and shows
●Operating the video camera and teleprompter in the internal video studio and assisting with the script for the internal video newsletter
●Creating messages on the internal electronic message boards as requested
REFERENCES:
NAEEM PATEL (HAS NOW LEFT BAYER)
Ex Export Development Manager
Cell: 084-***-****
E-mail: adrbns@r.postjobfree.com
BRONWYN MACFARLANE (HAS NOW LEFT BAYER)
Ex Brand Manager for Companion Animal Products
Cell: 082-***-****
E-mail: adrbns@r.postjobfree.com
THERESA LUBBINGE (HAS NOW LEFT BAYER)
Ex Brand Manager for Nutritional products
Cell: 082-***-****
E-mail: adrbns@r.postjobfree.com
LEANNE BIELA (HAS NOW LEFT BAYER)
Ex Brand Manager
Cell: 076-***-****
E-mail: adrbns@r.postjobfree.com
ROALAND JOOSTE (MOVED TO ELANCO)
Brand Manager and Vet Services
Cell: 082-***-****
E-mail: adrbns@r.postjobfree.com
LYNN ERASMUS
Personal Reference
Cell: 083-***-****
E-mail: adrbns@r.postjobfree.com
PERSONAL DETAILS:
Cell: 084-***-****
E-mail: adrbns@r.postjobfree.com
Address: 15 Roller Road, Bakerton, SPRINGS 1559
Age: 50
Nationality: South African
Marital Status: Single
Gender: Female
Health: Non smoker
Driver’s License: Code 8/EB
Own Transport: Yes
LANGUAGES:
English: Native Speaker
Afrikaans: Read, Write, Speak
WORK EXPERIENCE:
●Writing
●Advertising
●Photography
●Events
●Exhibitions
●Workshops
●Client Liaison
●Agency Liaison
●Communication
●Marketing
●Web Development
●Printing
●Design
●Project Management
●Office Management
●Procurement
●Travel Management
INDUSTRY EXPERIENCE:
●Aviation
●Construction
●Mining & Mineral
Processing
●Transport
●Utilities
●Pharmaceuticals
●Telecommunications
COURSES:
1992
●Project Management
1996
●Word for Windows 6.0
●Quality Customer Service
1997
●Maximiser
●Corel Draw 5.0
1998
●Microsoft PowerPoint 97
●Microsoft Excel 97
●Microsoft Front Page
1999
●Risk Control Management
2000
●Microsoft Front Page 2000
●HTML 4.0
●XML
●Web Concept and Design
2001
●Corel Draw 9
●Dreamweaver 3
●Photoshop
●Quark Express
●Brand Dynamics
2004
●Winning Tenders
2007
●Fire Fighting & Evacuation
2013
●Emotional Intelligence
2014
●First Aid Levels 1 and 2
●Social Media
2015
●Excel Advanced
●PowerPoint Advanced
2016
●Digital Marketing
●Social Media Marketing
2017
●Google Analytics for Beginners
●Advanced Google Analytics
●Google Tag Manager Fundamentals
2018
●Digital Marketing
●Design Thinking
●Effective Speaking
●How to use Social Media to Grow Your Business
●Project Management
2019
●Crucial Conversations
●Project Management Fundamentals
2020
●Project Management
SOFTWARE PACKAGES:
EXPERT AT:
MS Word
MS PowerPoint
MS Outlook
MS Publisher
MS Excel
MS FrontPage
WordPerfect
HAVE EXPERIENCE IN:
Lotus Notes
Corel Draw
Photoshop
In Design
Dreamweaver
Maximiser
ACHIEVEMENTS & PRIZES:
●Service Excellence Award 2018 – Bayer
●Best Afrikaans Language Student for 1984, 1987 and 1989
●Runner-up in the National High Schools Quiz on History and Science (1989)
●Runner-up in the Young Historians History Debate Competition (1989)
●Distinction in the Afrikaans “Taalbond Eksamen” (1985)
LEADERSHIP:
●Prefect for 3 years at high school.
At Bayer
●Was asked by senior management to organise staff motivational events:
oPancake Day
oSpring Day
oSecret Santa Gift Exchange & Lunch
oTeambuilding
●Project Manager for:
oPlaas Publishing’s Sheep School
o“Bayer Dankie” National Campaign
oAnimal Health Website Update
SPECIAL PROJECTS:
Apron Services – Data Room
I was asked by senior management to create the data room when the company was being privatised. This involved collecting all the relevant legal, financial and other documentation required. Creating master files and having the files copied then checking that all the files were accurate.
Apron Services – Staff Incentive Scheme
Developed and launched the staff incentive scheme.
Arranged for gifts and events to recognise staff for their achievements.
Apron Services – New Corporate Identity
I was tasked by senior management to create a new identity for Equity Aviation, the new company after Apron Services was privatised. I designed new vehicle livery, letterheads, uniforms, business cards and compliment slips.
Harvey Roofing – Display Area
I created a new display area.
Instead of just having racks of the different tile profiles in the range of colours, I created a display area with miniature buildings to suit each tile profile including a hut with Ndebele paintings and a Greek style apartment.
The display area also contained a coffee station, a plasma screen for playing a looped video, brochure displays and an interactive unit where clients could actually feel the different stone coatings and take along samples.
Harvey Roofing – Re-roofing
I was on the planning committee to launch a new re-roofing campaign targeting homeowners with corrugated iron rooves. The idea was to convince homeowners to replace their current corrugated iron rooves with a safer, quieter, more insulated Harvey roof.
I was responsible for finding partners who would assist for financing and fitting the rooves. I also went out to sites to take professional photos that could be used in our advertising campaigns. And I created adverts which were hand delivered to areas with a prevalence of corrugated iron rooves.
Atlas Copco – QA Campaign
Developed and implemented a Quality Assurance campaign with weekly messages, teasers, slogans, giveaways and a crossword puzzle competition to reinforce the QA messages.
Bayer – Complaints System
Worked closely with the Technical Department and IT to create and test an online complaints system.
Trained the sales team on how to use the new complaints system. Also created a comprehensive step-by-step PowerPoint presentation for staff to use to log a complaint.
COMPLIMENTS:
Hi Eshaana
It was great chatting to you this afternoon and I thank you for your assistance in getting to speak to the right people in the various departments of your company. I wish I had a lady with all your knowledge and charm working in my company you are really a great asset to Bayer.
Steve Ackerman adrbns@r.postjobfree.com Mobile: 078*******
@ Eshaana, Thank you for stepping in and helping with purchase orders, artwork, and with the printers. Your knowledge and talents are so valuable.
Dr Nicky Love
adrbns@r.postjobfree.com
Mobile: 083-***-****
To Eshaana
A big thank you from the
Firebean Team to you for
organising a memorable event
and for your valid input to
help make our next event
even better.
Kind Regards
Chris and the Firebean Team
Chris de Winnaar adrbns@r.postjobfree.com
Mobile: 071-***-****
We would also like to
commend the work done by
Eshaana Bapoo who was at all
times polite, friendly and
helpful. She presented an
excellent image of Bayer.
Indeed it is not often that one
encounters employees of this
calibre and they should be
applauded.
Japie and Toni van Gend
bekkersdamboerderybk
@bekkersdam.co.za
Dear Eshaana
I hereby want to express my sincere gratitude to you for all the effort and late hours you put in to organise a flawless trip for us.
You really are a superstar. Thank you.
Dr Schabort Froneman
schabort.froneman@gmail.
com
Good Morning Eshaana
We are all back in one piece. Still struggling to get back to our sleeping routine but want to thank you for a wonderful trip. It was professionally organised without any hiccups thank you very much. You are a star!
I am looking forward to the next trip!
Dr Kobie Kroon
adrbns@r.postjobfree.com
HOBBIES:
●Mosaics
●Beading
●Jewellery Making
●Sewing
●Crochet
●Baking
●Cake Decorating
●Embroidery
●Reading
●Decoupage
●Ceramic Painting
●Fabric Painting
●Pottery
●Quilting
●Clothing Design
●DIY
●Crafts
●Fusion Cooking
●Writing poems
●Writing short stories
●Planning Trips
●Teddy Bear making
Eshaana Bapoo
Contact this candidate