925-***-**** ò email@example.com
Experiential EVENT & TRADESHOW Marketing Specialists
An accomplished, manager highly regarded for generating revenue through prospecting, relationship management, negotiations and utilizing innovative selling strategies. A motivated professional who drives new business by establishing strong alliances with clients and industry leaders to exponentially increase market share. Adept at working on projects from the initial vision to execution.
Key essential qualification work experience
Extensive work experience with corporate live events, trade shows, user conferences, conferences, product launches, retail pop up, music festivals and professional sporting events.
Have outstanding results, accomplished solid relationships with industry service providers; convention and conference centers, special event venues, stadiums and arenas, hotels, experiential marketing agencies, exhibit houses, AV companies, trade show and special event general contractors, union and non-union labor.
A leader with experience in both domestic and international markets that can manage all aspects of pre- planning and onsite production execution; budgeting, SOW, theme and booth design, graphics, marketing collateral, lead retrieval, exhibit houses, agencies, and general contractors and I&D companies. Other responsibilities include the hiring, training, scheduling, and supervision of booth staff agencies.
Strategic Market Planning
New Business Development
Trade Show/Event Marketing
AAA Flag & Banner ò San Francisco, CA ò 2016 – present
Senior Account Executive
Successfully sold and managed small/large format printing, hardware and installation/removal services. Obtained and maintained 1.5M annual average sales revenue. This includes $650K in new customer accounts through referral programs from venues served. Ultimately continue to foster industry relationships while exceeding both business growth and high profit margins.
Responsible for company’s new brand awareness and market growth segments in corporate live events, conventions and conferences, trade shows, experiential marketing, film, and music festivals. This includes attending and exhibiting at networking industry trade shows and events.
City Graphics Solutions ò San Francisco, CA ò 2019 – present
Created and managed start-up division for corporate and experiential events. Includes business concept and development of niche’ service capabilities; design, rental hardware and custom fabrication, print and LED skins elements plus union labor for installation and dismantle.
Introduced and established a first ever company rental hardware program including beMatrix frames and LED Skins.
Other responsibilities include cold calling, presentation of products and services, client need’s analysis, creative design, account and project management and supervision of onsite installation and dismantling.
Clients included Golden State Warriors – Chase Arena, Levi Stadium – San Francisco Forty Niners, Facebook and Google. Company revenue exceeded $850K in first seven months. Responsible for daily operations, business development, marketing, sales growth, and production.
Meeting Professionals International (MPI) ò San Francisco, CA ò 2015 – 2016
Contractor – Producer
Exceeded all expectations as Producer for Meeting Professionals International Northern California Chapter (MPINCC - ACE 2016) Annual Conference & Expo.
Directly hired as a contractor to produce one of the largest regional meeting and hospitality expos, achieving stellar results while reducing the required budget by 20%.
Expertly handled project management, including show design and brand development, online event registration, general contractor management, exhibitor appointed contractors, A/V, booth and sponsorship prospectus, sales, food & beverage, budget management and mobile app.
Hertz Entertainment Services ò San Francisco, CA ò 2014 – 2015
Entertainment Sales Account Manager
Constantly improved business development, sales growth, and brand awareness initiatives for film entertainment and live events, handling existing and new business accounts for overall revenue growth.
Delivered superior results, accomplished a record 30% growth with Freeman national business.
Increased revenue by 75% growth by flawlessly implementing temporary power for SF 49er's/Levi Stadium.
Excelled as sole Account Manager for Official Equipment and Temporary Power Trade Agreement, managing overall productivity for in-house stadium productions with estimated annual revenue of $800+.
Presented and sold key 5-year Trade Agreement regarding Official Equipment and Temporary Power provider for Sonoma Raceway, and effortlessly Account Managed first year $1.5M+ account.
FreemanXP ò San Francisco, CA ò 2013
Selected as Account Producer for Brocade's trade show booth at EMC World, interfacing with the client to support project scope, design implementations, estimating, budget management, floor plan, creating timelines, production schedule and on-site execution.
Collaborated with and managed FreemanXP internal team of strategy, creative and production personnel to ensure organizational coordination and outstanding results.
Chosen as the primary point of contact for client's $1M contracted services, including trade show exhibit, shipping, audio visual, I &D, lead retrieval, speaker presentation, show services and C-level events.
Drove superior outcomes as Exhibit Captain for Pemex's trade show booth programs at multiple International Oil & Gas Conferences within Europe, Asia, and Mexico.
Integrated best practices as booth manager for FreemanXP’ s on-site marketing services, and effectively contracted and managed lead retrieval program, hostess training, registering booth staff, audiovisual, promotional giveaways, collateral print, shipping, graphics and digital media content.
Nth Degree Events / Nth Degree Inc. ò San Mateo, CA ò 2005 – 2013
Senior Event Manager: 2011 – 2013
High-performance Exhibit Manager assigned to VMware PEX, VMworld US and VMworld Europe Conferences.
Foremost Exhibit liaison for client's user conferences and trade show budget of more than $2M after demonstrating superb communication skills.
Streamlined site selection, analyzing scope, design implementations, estimating, budget management, floor plan, creating timelines, production schedule, labor management, and on-site execution.
Regularly sought as the primary point of contact with exhibitors, sponsors and clients are contracted services covering venue, general service contractors, exhibit houses, audio visual, exhibit houses and third-party vendors.
Assistant City Manager: 2005 – 2011
Oversaw all aspects of recruiting, hiring, and scheduling for on-site labor operations to assist exhibitor type clients in maximizing their trade show and event experimental marketing programs.
Significantly expanded city's labor capabilities by negotiating and contracting with third party vendors providing decorators, teamsters, stagehands, carpenters, riggers, and electrical services.
Built productive partnerships with outside service providers to increase city's overall offerings and capabilities.
Initiated, developed, and acted as an integral part of $500,000 of new business as the Project Manager for Apple's annual WWDC Conference.
George P Johnson ò San Carlos, CA ò 2003 – 2005
Assigned to Siebel Software's national and international trade shows and user conferences, orchestrated both creative and production processes for their $7M domestic and international user conferences show.
Facilitated excellence as dedicated liaison with the venue, general contractor, exhibitors, exhibit houses and exhibitor appointed contractors for the overall expo needs, including equipment and materials, budget, contracts, scheduling, supervision, and on-site deliverables.
Maintained high levels of client and partner alliance satisfaction by providing continuous event success.
GES ò San Francisco, CA ò 1999 – 2003
Exceeded quotas as Western Regional Sales Representative for newly launched Exhibit & Design division.
Innovated on methods for new Exhibit & Design division in Exhibit Sales including custom new builds, modular rentals, graphics, audio visual, I&D and logistic type services for trade show and event marketing environments.
Increased revenues by 200% through excellent cold calling, estimating, client interface, design consultation, presentations, proposals, budget allocations, account management and on-site project management.
Aligned with GES's General Contracting services; drayage, electrical, rigging, audio visual in providing turnkey package pricing, selling, and managing stellar $750K+ in the first year of GES's newly Exhibit & Design division.
Established 75% of existing client base while achieving aggressive sales growth of 200%.
Delta College, Stockton, CA
Associated Arts – Business
Certification – Meeting Planning & Event Planning – MPI – Sacramento State University / Facility Management - IAVM
Past Board Member – Meeting Planners International (MPI) Norther California Chapter, Tri Valley CVB
Current Board Member- Experiential Designers Producers Association (EDPA) Northern California Chapter
Microsoft Office (Word, Excel, PowerPoint, Outlook, Access, Publisher) / Microsoft Visio / Microsoft SharePoint / Adobe Photoshop / Google Docs / Google Drive
Honors & Awards
Supplier of the Year – International Special Events Society – Northern Ca. Chapter
Highest Customer Satisfaction Ratings – GES
Best Event under a $25K budget- Meeting & Event Manager’s publication
Best Booth under 50’ x 50’ – Brocade Booth at 2015 EMC Open World
Meeting & Event Planning - Meeting Planners International
Auditorium & Facility Management - International Association Arena Management
Professional Convention Management Association (PCMA)
Meeting Planners Professional Association (MPI)
International Association Exhibition & Events (IAEEM)
Exhibit Designer Producers Association (EDPA)
International Live Events Association (ILEA)
International Association Venue Management (IAVM)
Board Member; EDPA – Nor Ca. Chapter / San Francisco Marathon / Tri Valley Convention & Visitors Bureau / Los Altos Food & Wine Festival / MPI Northern California Chapter / IAEEM Northern California Chapter
Sports, hiking, golfing, healthy eating/working out, travel, music, gardening, experiencing arts & entertainment, boating, paddle boarding and family time.
Detailed Professional References Available upon Request