Yasaman “ Yassi” Oroumi Employee engagement enthusiast/sales

510-***-**** • adh3cx@r.postjobfree.com 4347 Amherst Way Livermore, CA 94550

Results-oriented business development and sales professional combining well rounded experience in solutions selling, territory expansion and management, and identifying and fostering profitable relationships with key decision makers at Fortune 500 companies. Demonstrated acumen in creating sustainable channel revenue streams leveraging competitive advantage branch into a wide variety of related markets. Exceptional leader and self-starter with a record for increasing profits within competitive regional markets. Proficient communicator adept at identifying and targeting sales opportunities while establishing strong client relationships. Acknowledged for strong career accomplishments and leading teams applying Agile and Scrum methodologies to manage the sales cycle and bring cohesion to business development projects.

Sales Cycle Management

Strategic Analysis

Competitive Bidding

Contract Negotiations

Prospecting using various channels

Cold calling

Forecasting

Market Trend Analysis

Client Relations

Interpersonal Dynamics

Email marketing

Content marketing

Consultative Selling

B2B Channel Marketing

Business Development

Training

Professional Experience

Benefit One USA, Sunnyvale, CA 6/2016 – Present

VP Sales

Responsible for all aspects of bootstrapping a new (internal) business, including developing a brand, acquiring corporate and influential partners, developing processes, constructing marketing strategies and monitoring and managing resources, services and other logistics.

In charge of Business Development in untested markets

Coordinates, facilitates, and participates in speaking engagements between stakeholders and

Responsible for overall company revenue, top-level communications, and team structure..

Led Development / Expansion of Strategic Partnerships, to include multiple Fortune 100 Accounts.

Acquired a portfolio of major accounts that included banks, warehousing, specialty stores, and small high-end supermarket chains through identification of unique business opportunities, execution of corporate presentations, and strong contract negotiations/ closings.

Was invited to Japan as a guest speaker to speak to over 12 other subsidiaries, training and teach sales development and effectiveness

SendHub, Pleasanton, CA 9/2016 - 12/2019

Sales and Business Development

●Increased sales at existing customers even though I raised prices by over 30% and earned a 99% retention rate

●Noted for 80% closing rate versus company average of 45%

●Developed sales scripts and sales prospecting strategies, Revamped firm’s branding strategy to articulate a clear value proposition.

●Acquired a major account worth more than 120K a year through identification of unique business opportunities, execution of corporate presentations, and strong contract negotiations/ closings in first 6 months of role.

●Pioneered the way to effective CRM use and CRM setup

●Launched targeted cannabis dispensary campaign, adding in sales within one month and generating “buzz” for new products.

●Contributed to more than 66.9%growth in 2016 by developing strong relationships with clients and upselling additional programs, products, services and prospecting effectively.

FORTRESS FINANCIAL GROUP, San Ramon, CA 11/2015 - Present

Marketing Sales Coordinator

Expand market reach and maximize profits utilizing strategic consultative sales techniques, cold calling tactics, and cultivated leads from workshops. Identify and foster relationships with key decision makers creating buy-in to establish sustainable revenue streams.

Significantly increased conversion rate by performing client needs analysis and tailoring offerings to satisfy those needs; nurture relationships with existing client base to exploit additional revenue streams through referrals.

Solidified corporate footprint and enhanced customer touchpoints utilizing tactical marketing campaigns, workshops and various promotional events.

Project future business requirements, laying the ground work for increased profitability, by examining market trends, internal culture and climate.

STRATEGISM, INC., Fremont, CA 05/2014 – 11/2015

Sales Training Manager

Produced $2.2 million in gross profits, during the first six months, exceeding the targeted goal by 37%.

Conceptualized and implemented marketing campaigns leveraging a variety of media as a vehicle for establishing brand awareness and quality; prepared advertising and promotional material to target specified segments and increase the rate of product uptake.

Conducted comprehensive market analysis to define customer needs and create compelling messaging that would enhance customer adoption and retention.

Refined customer touchpoints to reinforce brand benefit and increase profitability; placed approximately 50 outbound calls per day managing prospects and conversions via SalesForce.

PROFESSIONAL EXPERIENCE (continued)

MONSTER IT, Fremont, CA 03/2010 – 10/2012

IT Sales Consultant

Coordinated with sales team to perform client needs analysis and define product offerings; designed demo campaigns to enhance brand positioning and increase profit building potential.

Reviewed proposals for customer requirements and generated estimates and projections for sales packages highlighting industry-specific solutions.

Capitalized on the use of mainstream media platforms such as Hoovers.com and LinkedIn to attract a target market and increase brand recognition.

Identified resale opportunities and engaged clients to promote retention initiatives and create new business opportunities via referrals.

Education & Professional Development Training

Bachelor of Arts, Academy of Art University, San Francisco, CA

Marketing Coursework, San Jose State University, San Jose, CA

Sales Effectiveness Training, Dale Carnegie Training

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