Nasna KA

EMAIL: adgg8h@r.postjobfree.com MOBILE: 057-*******

ID # : 244******* CITY: JEDDAH

GENDER: FEMALE

Searching for positions with the growth-oriented organizations in the field of

Marketing, PR & Advertising

Affiliation, Product, Digital-Marketing

Open to assignments with challenging role

Professional Skills

● Marketing Strategies & Campaigns

● Corporate Communications

● Creative Team Leadership

● Branding & Advertisement

● Web & Print Content Development

● Focus Group & Market Research

● Public & Media Relations

● Market Research

● Digital Marketing

Academia

Bachelor Of Engineering in Computer Science from SBM Jain College, Jain University, Bangalore

Masters in Digital Marketing from Institute of Digital Marketing, Ireland

Schooling from Lourdes Hill Residential School, Coorg Projects & Internships

Digital Marketing Project for local businesses in Saudi Arabia, France and India

Dissolve

A computer graphics project using Open GL library

Improving Scheduling of Tasks in an Heterogeneous Environment This project simulates task-duplication based scheduling algorithm Network of Heterogeneous system from Indian Institute of Technology, Ropar, Chandigarh Professional experience

Digital Marketing Manager, Saudi Arabia (Accor Hotels) Jan 2018-Present

Design strategies to drive online traffic to the company website.

Improving the usability, design, content and conversion of the company website

Evaluating customer research, market conditions and competitor data.

Research potential clients and determine opportunities.

Identify new advertising markets, and propose marketing solutions to serve them

Have a perfect knowledge of the online advertising market in general and MENA in particular. This involves detailed knowledge all of the related terminology in terms of creative, advertising and statistics.

Establish and maintain contact with both advertisers and any of the intermediaries in this sector, advertising agencies and media centers.

Development of a monthly report to E-Commerce HQ to direct initiatives in market.

Development of market specific Communication strategy to increase Direct Online Sales, management of the market database to ensure maximum reaction to tactical campaigns in KSA.

Ensure smooth implementation of all new online features in the local markets.

With Corporate Communications manage online content of the local website.

Liaise with the Pricing department in all matters relating to the collation and maintaining of competitor pricing and tariff information.

With the local Customer Service unit ensure optimal online customer support for all telephone and e-mail contact points.

Development of Business Development Relationships to increase market awareness of Hotel and increase online sales.

SEO/SEM/PPC campaign implementation

Social Media plan and implementation

Marketing Campaign Specialist, India ( Element14 Pvt Ltd, Farnell Group ) March 2016 – September 2017

Develop and implement customer acquisition campaigns across web channel

Develop and implement customer retention and reactivation campaigns to maximize sales from existing and lapsed customers through the website .

Develop metrics to track and measure campaigns, new customer sales etc

Develop Web based campaigns and ensure support the alternate channel growth

Deliver the regular e-newsletters and other online marketing programs.

Develop and build local web content in India,

Organize exhibition and road shows for India business

Liaise with creative agencies and printers for brochures, direct mail, merchandising and other printed materials

Marketing Manager,India ( Exelixi Management Company/Simba Toys ) December 2013 – December 2015

Product Launch, Performance & Market Research

Develop market requirements documentations for new products-New product features and key functions

Provide product-positioning training, developed materials for customer service and sales department.

Analyze opportunities for generation of leads and produce marketing strategies : data sheets, case studies, FAQ, feature or benefit sheets, white papers,etc

Develop and implement product launches for channels online and offline.

Manage tradeshows, company-sponsored promotions, and many sales and marketing events.

Track metrics, customer care, consumer feedback, dashboard, as well as customer satisfaction

Measure implementation and performance of existing and new functions and features.

Responsible for development of standardized sales scripsts,proposals, presentations and others Business Development

Identification and segregation of potential Market Segments

Getting leads for the Social Media Marketing

Developing and maintaining effective prospective client and existing agency relationships. Client Account Management

Handling clients being a representative and the single point of contact for the client

Client servicing, Client meetings and discussions.

Collecting feedbacks from clients and prioritizing activities

Coordinating with the client for the Invoices and Payments due Human Resources

Plan, develop and implement strategy for HR management for Latitude Marketing (including recruitment and selection practices, discipline, grievance, counseling, pay and conditions, training and development, moral and motivation, culture and attitude development, performance appraisal and quality management issues)

Plan for employee’s performance appraisal; develop tools for appraisal, job evaluation &development.

Manage and control office expenditure within agreed budgets.

Interacting and maintaining a rapport with candidates post joining

-Maintaining MIS reports

Social Media Marketing

Assist in development, implementation & execution of Social Media Strategy.

Creating online presence of various companies & its services.

Execute Social networking and linking strategies to increase brand awareness

Assisting in evaluating, planning, organizing, managing & contributing to all social media channels.

Conduct, gather & analyze Market Research to determine Social Media opportunities & competitiveness.

Work with client servicing, marketing and designing teams to accomplish goals.

Integrating ideas and strategies into social media marketing plans. Asst.Manager –Affiliation,Branding,Communications( Zing TLC Pvt Ltd) January 2013 –October 2013

Marketing Manager-Affiliation,Branding,Communications ( Zing TLC Pvt Ltd) November 2013 –December 2013

Responsible for coordinating the relationship management and marketing efforts of the Firm. Relationship Nurturing and brand Recognition

Identifying the organization's requirements in association with branding and marketing

Offering the management with key branding decision support to execute branding strategies and policies

Determining the products and services to be branded with strong branding plans

Monitoring effective marketing plans to ensure proper brand implementation with enhanced visual appeals

Establishing brand with highly focused efforts to distinguish the organization's products and services in the

market

Implemented promotions and advertising campaigns with provision of technical support Responsible for coordinating the relationship management and marketing efforts of the Firm. Relationship nurturing and brand Recognition

Marketing Executive –Events & Promotions ( Cormorant Engineering Pvt Ltd / Cormclub) December 2011 – December 2012

Assist in developing and implementing plans for lead generation/nurturing activities and programs.

Initiate the sales cycle by initiating relationships with prospective clients and qualifying leads for the sales team.

Generating new opportunities (open doors) with prospects using a variety of approaches, including: research, 3rd party resources, cold calling, e-mails and events management. Articulate the value proposition of the company’s service to create viable prospects.

Identify market opportunities by researching, analyzing and identifying new business growth opportunities.

Assist with creating and editing sales tools to enhance selling success, including white papers, collateral, presentation materials, company/industry profiles, business partner contacts and information vehicles, etc.

Work directly with individual sales team members to drive campaigns and programs at all levels to build pipelines and help close business.

Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; etc. Accomplishments

Part of AISIRI (10th Annual VTU Youth Festival ) Organizing committee

Part of ‘Knowledge Utsav’ (National Technical Conference) organizing committee

Participated in the YGEN student development program in 2008

Played for state level hockey tournament (Junior Level)

Part of the winning team of ‘Radio MirchiYuva Contest-Fashion Show’,2011 Personal Details

Date of Birth : 24th March, 1989

Contact Address : Madinah road

Behind Bangaladesh International School

Sharafiyah

Languages known : English, Kannada, Hindi, Malayalam, Tamil, Arabic Interest : Travelling, sports, yoga, Culinary

Nationality : Indian

*Iqama Transferrable

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