Graphic Designer Social Media

MARTHA LYNN LASKIE 914-***-****

adex9c@r.postjobfree.com

DESIGNER PROFILE

Offering agency quality 360 graphic design services including art direction, brand design, project management, printing production and marketing of businesses large and small.

•Versatile expertise with current industry software including Adobe Creative Suite, (Photoshop, Illustrator, InDesign, Dreamweaver, XD, Animate, Premiere, FrameMaker, Muse) Microsoft Office (Word, PowerPoint, Excel) as well as web platforms such as WordPress, Squarespace,, and Apple Keynote, Pages, and Numbers

•Packaging design for consumer-packaged goods including, Moonflower Macarons, Le Haute Spa, Fab Feet and The Bean Coffee

•Highly creative multidisciplinary Graphic Designer who can ensure that brand messages are communicated with high visual impact as well as full emersion into brand development and consistency

•Nimble design problem solver with successful execution of brand messaging and positioning as well as stewardship in marketing initiatives

•A natural leader with Art/Creative Director experience, leading teams up to 6 people for open idea generation

•Able to work effectively with multiple projects under tight deadlines, both as an individual or collaborative effort

•12 + years experience in agency background graphic design services including branding, logo design, websites, presentations, project management, consultations, as well as effectively helming projects start to finish

•Agency experience from Oliver with work including Marriott, Unilever and Starbucks

•Industry experience includes finance, insurance, pharmaceutical, real estate, construction, hospitality, fintech, environmental, fashion and luxury brand retail

•Presentation Designer expertise with Keynote, PowerPoint and Prezi

PROFESSIONAL GRAPHIC DESIGNER EXPERIENCE

SENIOR GRAPHIC DESIGNER, CONSUMER & RETAIL

J.P. MORGAN & CHASE 6/18-1/2020

383Madison Avenue, New York

•Management and execution of all high-profile presentation design projects and proprietary clients resulting in multi-million-dollar investments. Principally led implementation of up-to-date design techniques and stylized typography producing excellently displayed presentations

•Creative direction for all prominent Fortune 500 clients, including public IPO-centric pitches and Bake-off deals, receiving multiple deal toys from successfully landed projects

•Advanced graphics team leader providing collaborative and open-minded idea generation for team, while directing project management

•Navigated team focus with emphasis in high quality agency level design including print techniques such as adding spot UVs and higher quality paper stocks to bring printed pieces to the level advocated in the J.P. Morgan brand sophistication

CREATIVE CONSULTANT WEB & PRINT

C.I.T. DIRECT CAPITAL 8/2017-5/2018

Offsite Telecommute

•Graphic design problem solving for CIT Bank, and affiliates including social media graphics, HTML Emails, infographics, ad campaigns and digital design

•Translation of files between multiple software such as Adobe InDesign formatted to Microsoft Word enabling cross platform design services and driving content creation

•Internal communications for Direct Capital investment opportunities as well as financing materials including creation of interactive documents for effortless web use

•Extensive design for in-house PowerPoint template used by entire company with attention given to chart design and information accuracy.

•Effectively created print & digital advertisements, invitation packages and event design presentation for trade shows and editorials, for multiple partners

BRAND DESIGN SPECIALIST

OLIVER AGENCY 10/2016 – 4/2017

55 Broad Street, New York, NY

•Successfully created multidisciplinary graphic design work for global luxury brand clients including Marriott Hotels, Bonobos, St Ives, KPMG, Unilever, and Starwood Hotels.

•Implementation of interactive form creation for Starbucks internal store interior design portal with full behavior code and extensive layout to maintain Starbucks brand standards.

•Supported specialty printing for Barclay Card proposal resulting in landing of high-end global account as well production of entire project under budget

NATIONAL BRAND MANAGER

CENTRAL TURF & IRRIGATION 10/2014 – 5/2016

8 Williams Street Elmsford, NY

•Creation, design, and development of entire company branding including style guide for entire brand, for both print pieces and website from initial layout to full completion

•Stewardship of brand identity to ensure cohesive consistency across all implementations, including informative videos and instructional documents

•Presentation of modern and clean branding style to drive sales to entire company encompassing over 30 locations in US and Canada with individual attention to each

•Lead generation, direct sales inquiries, and customer acquisition based in social media and digital marketing. Organizing corporate promotional events, as well as monthly product specials, inbound marketing pieces, and informative presentations

CREATIVE DIRECTOR

Alpha Beta Creatives/Smart Money Entrepreneurs 1/ 2013 – 12/ 2014

1 Alexander Avenue Yonkers, NY

•Strategy for execution, development, presentation and layout of entire company identity including custom logo design, iconography, infographics and overall website design to start up a national crowd-funding online platform

•Effectively turned ideas and messages into visuals, resulting in successful campaign while adjusting and presenting work to clients and making changes to a project’s direction as needed

•Copy writing, design and structure of company investment pitch deck, provided in various formats for multiple platform uses

•Guidance and consultation for printed materials, with expertise devoted to paper choice, printing variations and budget restrictions for volume

SENIOR GRAPHIC DESIGNER

VILLAGE PRINT & MEDIA 4/2011 – 10/2013

20 East 13th Street, New York, NY

•Excellence in customer service, offering a full range of design and production options to allow for budgetary restrictions within client guidelines.

•Sales, advertising and marketing graphic design considered for a sales capacity. Utilized established market in order to increase sales in the design department

•Execution of high-profile projects from start to finish with client acquisition, creation, development of design projects through production to completion

SENIOR GRAPHIC DESIGNER

ALPHAGRAPHICS 5/2008 – 10/2010

169 Main Street, White Plains, NY

•Graphic design work for such clients as: Little Cubs Day Care, The Weekend Nanny, Eclipse Carpets, Frank Scaccia & Sons, among many others with design ranging up to and including small business logo development, brochures and advertisement copy writing

•Sales and marketing research for costs and materials, providing monthly monetary projections for departmental budgets, and increasing sales

•Financial analysis of client budget in order to facilitate client needs on design projects based on different vendor options

•Offset printing and color separations, digital printing and large format printing capabilities for different materials, such as quality Mohawk and Cougar paper stocks, as well as creative exploration into different paper textures and print techniques

EDUCATION

SUNY PURCHASE COLLEGE SCHOOL OF ART & DESIGN Graduation ‘09

Bachelor of Fine Arts Degree Graphic Design & Art History

SOFTWARE

Adobe CC – Acrobat, Animate, Photoshop, Illustrator, Dimension, InDesign, XD, Premier, Muse, FrameMaker, InCopy

Microsoft Office - Word, PowerPoint, Excel

Presentation – Keynote, Prezi, PowerPoint

Web Design - Adobe Muse, Doda, Squarespace, WIX, WordPress, Dreamweaver HMTL, CSS

Video Production –Adobe Premier, Animate, QuickTime, iMovie

SHORT TERM FREELANCE DESIGN PROJECTS

may 2018- december 2019

BRAND DESIGN CONSULTANT CHUBB INSURANCE

New Jersey

•Creation of customized iconography, maintaining established brand identity system to inform a cohesive icon library.

•Accelerated efficiency within rebranded materials by creation and production of Business Continuity Guide including interactivity and digital layout for multi-platform use

september 2018

GRAPHIC DESIGN CONSULTANT

KAHUNA MARKETING

California

•Expertise provided in transitional re-branding for entire company including design identity system and implementation across documents to well received audience

•Creation of company style guide for proper usage as well Interactive E-book creation with custom isometric illustration as well as icons and typography

april 2018

PRINT DESIGN SPECIALIST ZACHYS WINES & SPIRITS

39 Westmoreland Avenue, White Plains, New York

•Luxury retail design for high profile client in wine consignment projects include full layout of auction catalog, invitations for wine tastings for multiple events.

•Utilization and installation of Adobe InCopy, allowing for smooth transition of copy editing for auction catalog, eliminating errors and increasing productivity.

august 2017

PRESENTATION DESIGNER GONGOS MARKETING

2365 Pontiac Road, Auburn Hills, MI 48326 Off site Telecommute

•Engaging presentation design with special attention to data points allowing for information precision when designing.

•Custom graphics, and typography for presentation of customer centric marketing and the effects of how a long-term goal-based marketing strategy can increase gains over time

january 2017

BRAND CONSULTANT THE ARCHDIOCESE OF NEW YORK

1011 First Avenue, New York, 10011

•Creation and development of standardized brand identity template for Archdiocese of NY

•Full layout of Diversity brochure, emphasizing a clean, modern minimalist layout including chart design and organization of information.

september to october 2016

BLOOMBERG & ASSOCIATES PRESENTATION DESIGNER

New York, NY

•Updating and establishing presentations for in-house use by employees for easy drag & drop user interaction

•Emphasis on creating an easy-to-use workflow in Microsoft PowerPoint, allowing for imagery and typography in tandem with Bloomberg’s brand identity.

may to October 2014

LAZARD ASSET MANAGEMENT BRAND SPECIALIST

30 Rockefeller Center, New York, NY

•Perpetuating brand standards throughout all documents, including Mutual Fund and Emerging Market profiles and platforms.

•Investor pitch decks with comprehensive charts/infographics presented in dynamic visuals to provide easy to understand information.

•Marketing collateral for trade shows, promotional pieces and internal events with full maintenance of visual identity guides.

november 2012 to march 2013

RKF & ASSOC. PRODUCTION DESIGNER

521 Fifth Avenue, New York, NY

•Print and production expertise given as a freelance contractor, for short-term projects including annual look book, realty listing fliers and general design for marketing material.

•Area planning, floor plans and map work, with matching RKF’s award winning design aesthetic and design sensibilities.

march to october 2013

CITIBANK GRAPHIC & WEB DESIGNER

388 Greenwich Street, New York

•Internal graphic design for Citi and its affiliates, including design of posters, presentations, events and client meetings.

•Digital templates for Citi Gold, Citi planned events, Investment biographies and financial pitch books.

•Interactive projects include video presentation in lobby of building viewed by entire global employee base, as well a collaboration on promotional web pages.

PORTFOLIO LINKS

http://www.mllgd.com/hiremarthalynnlaskie/

https://www.behance.net/Martha_Lynn_Laskie

https://indd.adobe.com/view/73ee51cb-f022-484f-8c39-535227e38405

https://indd.adobe.com/view/570ebf0f-97a9-4a33-9ff6-79db24a74600

https://marthalynnlaskie.myportfolio.com

www.mllgd.com

PRACTICLE SKILLS

•Advertising

•Art/Creative Direction

•Branding Design

•Budgeting

•Business Promotion

•Email Marketing

•Event Planning

•Graphic Design

•Identity Systems

•Illustration

•Infographics

•Invitations

•Logo Design

•Marketing Strategies

•Motion Graphics

•Package Design

•Pitch Decks

•Presentation Design

•Printing

•Production

•Project Management

•Sales & Marketing

•Social Media

•Typography

•Vendor Selection

•Website Design

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