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Sales Manager

Vasant Nagar, Karnataka, India
July 27, 2020

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Name: Mr. Fasil Ayalew


Mobil: +251-***-**-**-**, +251-*********


Dear Sir/Madam

As of my wish to submit my curriculum vitae, I would like to consider as a candidate for the position of

Regarding to qualification, I do have BA Degree in Marketing Management, Diploma in Hotel Management, and Certificate Computer Literacy. And working experience as a General Manager, Front Office and Marketing Manager, Marketing and Event Manager, Guest service Agent & sales officer, translator in English and Turkish language and promoter in different events & festivals.

Lastly I was in Juba, South Sudan worked as a General Manager in Palm Africa Hotel and Conference Center and from January 2020 up to now I am working as Executive Owner Assistant/consultant in THE HUB HOTEL, Addis Ababa and also running my own Advertising and event management company called “Better Advertising and Events” (

I now seeking a new challenge which wills utilities my meticulous attention to detail and peruse to contribute in large for your company. My Personality may express as professional, Well-organized, committed, hardworking, result-oriented, and self-motivated &Energetic individual, Act with “due diligence” and exhibit loyalty for the company

I strongly believe that my strong educational Background, skills and working experience makes me the right candidate for the position. And if i become employee of the company, I will add a real value for the revenue of the company and become competent and leader in the market battlefield

If you have question or for more information please do not hesitate to ask, because i am always open for discussion. Hope you will give me due consideration and to hear forwarding from you.

Curriculum Vitae

Personal Information

Name: Fasil Ayalew

Sex: Male

Age: 31

Date of Birth: 0ctober 14, 1988

Place of Birth: Gondor

Marital Status: Engaged

Nationality: Ethiopian

Address: Mobil: +251-***-**-**-**


Educational Background

•BA Degree in Marketing Management from Admass University(2004- 2006 E.C)

•Diploma in Hotel Management from LM International tourism college(2002-2004)

•Certificate in computer literacy (2003-2004)


•BA Degree in Marketing Management from Admass University with GPA3.2

•Diploma in Hotel Management from LM international

•Certificate in Computer literacy

•COC Certified

Work Experience

1.General Manager Palm Africa Hotel & Conference Juba, south Sudan (April 26, 2018- November 21, 2019) /4 star Hotel


To organize each department of the hotel as a new established Hotel and make the hotel ready for opening

To establish system for each department / design standard operation procedure(SOP) for each department

Recruiting, training & organizing Management teams and staff;

Managing budgets and financial plans as well as controlling expenditure;

Planning and organizing accommodation, catering and other Hotel services; promoting and marketing the business;

Maintaining statistical and financial records;

Setting and achieving sales and profit targets;

Analyzing sales figures and devising marketing and revenue management strategies

Planning work schedules for individuals and teams;

Dealing with customer complaints and comments;

Addressing problems and troubleshooting;

Ensuring events and conferences run smoothly;

Supervising maintenance, supplies, renovations and furnishings;

Dealing with contractors and suppliers;

Track room revenues, occupancy percentages, and other front office statistics.

2.Sales and Marketing Manager in Momona Hotel (June 15, 2017 to March 20, 2018) / 4 star Hotel


To generate new business for rooms, food & beverage departments of the Hotel

Thorough knowledge of Banquet Menu Guides including portions, pricing, margins, and proposals. Understanding of any/all service capabilities for each room and meal proposal.

Understands concepts of daily meeting room yields and meal period yield and applies to selling tactics in markets.

Utilizes excellent presentation and persuasion skills to develop new key accounts.

Public speaking skills demonstrate confidence in oneself and the products and services of the Hotels

Creates Marketing Plan for individual territories and works with Team Members for shared market plans.

Actively solicits new business opportunities through prospecting new customers and using network channels to open new doors to new customers.

Seeks methods to penetrate key business activities within the catering marketplace and finds profitable ways to bring this business to the Hotel.

Researches information on market and trends and the clients supporting those markets locally.

Understands the Business Review fundamentals and uses these principles as a tool to increase sales, meet budget, protect space, and reach desired performance objectives.

Utilizes strategic selling basics to fulfill the goals and objectives of each client and event/group.

Showcases the property via personal tours and on-site entertainment in Hotel outlets.

Sales planning

Sales promotion

Prepare sales budget

Inter departmental cooperation

Research of the market

Training to sales teams

3.Sales and Marketing Manager in RORI HOTEL HAWASSA ( August 14, 2016 to May 08, 2017) 4 star Hotel


•Content development for the website

•Preparing brand manual

•Creating and implementing Hotel service culture

•Develop sales and Marketing department SOP

•Develop specific Market segmentation

•Propose different type of Price/Rate for each Market segment

•Develop a corporate agreement to sign with corporate companies

•Create and develop sales and marketing practices to boost effectiveness

•Develop Annual sales and Marketing Strategic plan

•Develop Monthly, Quarterly and yearly sales and marketing action plans

•Develop a strong marketing strategy for each segments

•Negotiate with clients

•Manage and control the total revenue of the hotel

•Carry out market research and surveys

•Communicating in a Hospitable and Professional manner with customers and planning the selling process with a predefined plan of actions.

•Make sales calls to new and existing clients

•Develop E marketing strategy

•Manage OTA

•professionally Manage all sales and Marketing team

•Manage and control all type of social media accounts

•Follow up the operation to develop service consistency

• Create opportunities for guest first impression

• Develop a strategic plan for Advertising and promotion

•Create a system and follow up to ensure guest satisfaction, establish system to be informed of all complaints and action to be taken as soon as possible. (Making sure guests have a comfortable and pleasant stay.)

•Train all team members

•Create Team work and effective Communication in between all departments for better and sooth operational activities

4.General Manager In Evening Star Hotel, Hawassa (February 12, 2016 to May 30, 2016) / 4 star Hotel


•To ensure guest satisfaction, establish system to be informed of all complaints and action to be taken as soon as possible. (Making sure guests have a comfortable and pleasant stay.)

•To generate new business, maintain existing client base I made sales calls(cold call, & appointment calls)

•To ensure all day-to-day activities are going in better way of service and make the hotel better and attract regular customers and guests those have never been to hotel before.

•To maintain and inspect the daily basis activities of each employee perform each essential duty and responsibility in a safe and satisfactory manner,

•To make myself present to guests and employees to be more comfortable around me and let them know that I care and are willing to stay out of my office to help them if they need anything.

•To Delegating tasks to department managers and oversees all the departments

•Executes marketing, sales, and operational activities, producing results that meet or exceed the hotel’s business plan.

•Collaborating with other department heads i made activities like recruiting, interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

•Made inspection tour of the hotel (inside and out) on a daily basis and keep a record, for review by supervisors, of each inspection

•To review daily reports and to complete a daily accounting work review

•To lead weekly department head meeting and made review the actual week’s business, forecast and scheduling, upcoming events and any other prepared agenda

•To maintain and oversee the safeguarding of cash and Hotel revenues and to adhere to, and maintain policies related to internal financial controls as presented in the Accounting Procedures and Systems Manual.

5.Front Desk and Marketing Manager in Asham Africa Resort (November 01, 2013, January 23, 2016 / 4 star Hotel


•To Making sure people know about the resort, its amenities and services.

•To research what will appeal to guests.

•To develop a strong marketing bond and corporate agreements with Tour and travelers, Embassies, Ngo’s, agricultural farms, governmental and non-governmental institutes and banks, and make them a regular customer’s of the resort

•I lead the Marketing Department by ensuring that the appropriate struct0ures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan.

•Develop the annual marketing plan; for strategic market planning; market research; field force activities (field sailing), and control of the marketing budget.

•Prepare sales action plans and strategies

•Develop and maintain a customer database

•Make sales calls to new and existing clients

•Develop and make presentations of company products and services to current and potential clients

•Negotiate with clients

•Develop sales proposals

•Prepare and present sales contracts

•Maintain sales activity records and prepare sales reports

•Develop and maintain sales and promotional materials

•Plan and conduct direct marketing activities

•Ensure customer service satisfaction and good client relationships

follow up on sales activity

•Monitor competitors, market conditions and product development

•Establish a system of reports and communications for all information from the marketing team to the sales team and for feedback and request from the sales team to the marketing team.

•Organize and direct marketing and strategy meetings on a regular basis whereby the strategy and promotion programs are reviewed.

•Perform quality checks on product and service delivery

•Monitor and report on sales activities and follow up to general manager

•Carry out market research and surveys

•Participate in sales events

•Responsible for performance appraisal of marketing and sales officers and providing training for marketing staff(including guest service agents) and also plan, assign and direct work

•Assist the General Managing in establishing pricing policies, new marketing programs and any other related issues.

•I curry favor with customers, ensuring that they enjoy their stay and return.

6.Front Desk and Event Manager in Liesak Resort (August 12, 2012, October 27, 2013) 4 star Hotel


•To makes sure that any meeting, seminars, conference or any special events held at the hotel run smoothly and that the supplies as well as the security are in place.

•Escorting and welcoming VIP customers

•Supervise the appropriate functioning of swimming pools and spas.

•Ensure customer service satisfaction and good client relationships

follow up on sales activity

•Assign appropriate schedule for Front desk Agents, Bellboy, housekeepers, spa attendant, life savers,

•Establishing and Maintaining Interpersonal Relationships in between receptionist, housekeeping, maintenance, finance and other hotel outlets

•Oversee all departmental relation between Housekeeping, spa (steam. Sauna, gym & massage) and Front desk is in a smooth way and assist this departmental relation to be well organized and in a professional way as expected

•To make sure and check the playground for children and swimming pool it is completely safe.

•I made a marketing campaign, such as those that use social media, direct mail or e-mail (mass email) and evaluate the effectiveness of my marketing campaigns and make the appropriate adjustments.

•To create first impression for guests and create customer loyalty

7.Guest Service Agent & Sales Officer in Dreamland Hotel and Resort (January 03, 2011 to August 10, 2012) 3- star Hotel


•Communicating in a Hospitable, warm and friendly way with customers and planning the selling process with a predefined plan of actions.

•Make sales calls to new and existing clients

•Negotiate with clients

•To listen to what customer and identify the customer’s needs and make the best suggestion (to be really attentive and analyze each word said by customer to hear a key element that identify the customer's needs.)

•To talk to potential buyers and get them understanding our services and all detail information’s to communicate.

•Make and confirm reservations.

•Monitor and report on sales activities and follow up to general manager

•Keep records of room availability and guests' accounts, manually or using computers.

•Perform bookkeeping activities, such as balancing accounts and conducting nightly audits.

•Carry out market research and surveys

•Maintain sales activity records and prepare sales reports

•Post charges, such those for rooms, food, liquor, or telephone calls, to ledgers manually or by using computers.

•Compute bills, collect payments, and make change for guests.

•Record guest comments or complaints, referring customers to managers as necessary.

•Review accounts and charges with guests during the check-out process.

•Answer inquiries pertaining to hotel services, guest registration, and travel directions, or make recommendations regarding shopping, dining, or entertainment

8.As a MC, Promoter and event organizer (Inaugurations, Festivals, Award, Concert & Conferences)


•Create and develop event plan

•Develop flow of event, event place and time

•Manage all the proper allocation and qualities of logistics for the event

•Develop different type of check lists for the event

•Manage and develop a strategic plan for sponsorship

•Manage the smooth running and coordination of the event

•Advertise the event

•Manage Budget forecasting and financial control

•Welcome all VIP guests and Invitees

•Organize, coordinate and manage the Event committee

•Develop and analyze the total budget of the evet

•Language Skills

Language Reading Speaking Writing Listening

English Excellent Excellent Excellent Excellent

Turkish Excellent V.Good Good V.Good

Amharic Excellent Excellent Excellent Excellent

Oromo Excellent Excellent Excellent Excellent

•Computer Skills

Computer literacy in:-

•Opera, CNET, IDS and Ezee software

•Ms-Word, Excel, PowerPoint

•Auto-CAD and Archi CAD

•Skills and Ability

•Creative ability to develop a strong marketing bong for the company

•Strong Marketing skill and ability to make a company to breakthrough and dominant in a marketable field.

•Problem solving Ability

•Training Ability

•Demonstrated positive customer service skills, and ability to relate to people of varying ages and backgrounds.

•Ability to show flexibility in response to change and adapt to and accommodate new methods and procedures.

•Ability to manage difficult guest situations; responds promptly to guest needs, solicits guest feedback to improve service, responds to requests for service and assistance and meets commitments.

•Ability to work long hours on both weekends and evenings

•Sales and financial planning

•Competitive Analysis

•Excellent interpersonal and communication skill

•Team player

•Ability to identify and problem salving

•Ability to manage and Leadership skill

•Strong Negotiation skill

•Strong and effective communication skill

•Passionate, Self-Motivated and Energetic to work in Hospitality





•Inspire with Moon and Birds


•Mr. Fiseha Asrese/ Hotel Consultant

Mob. +251-*********.

•Mr. Andualem Tadesse /Hotel Manager

Mob. No. +251-*********, +251-*********

•Mr. Tesfaye Alemu/ CEO Palm Africa Hotel & Conference

Mob. +211-*********(Juba)

Thank you!

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