Manager Project 15+ years doing print for a host of amazing companies

INA WEST

949-***-**** *******@**.*** www.linkedin.com/in/inawestproduction

Senior Packaging Manager

SUMMARY

Accomplished Project Manager with 15+ years of experience with print, digital and visual assets, and a record of client success. Flexible leader with an ability to lead on multiple projects simultaneously, collaborating with the team, while remaining on budget and on time. Results-driven with exceptional technical, communication and decision-making abilities. Highly organized and detail-oriented with focus on process improvement and use of emerging technologies and techniques.

COMPETENCIES

• Vendor negotiation • Supervise photo shoots • Write SOW

• Manage packaging and label design • Expert in color and print quality •Manage staff •Very knowledge of CPG

EXPERIENCE

FREE LANCE PRINT & EVENTS PRODUCER

INSIDEOUT ADVERTISING 2019 – Present

• Provided services for Ballet Az. Producer for Prima Circle events, luncheons, invitations, and Metro Posters.

• Covered press checks for Ironwood Printer’s out of town clients, reviewed color proofs, made suggestions and supervised retouching.

• Collaborated with stakeholders, producing a fundraiser for Epucuriad, a Children’s Brain Tumor Foundation. Part of the planning for the September 2020 event.

SENIOR PRINT PRODUCER

UNIVERSITY OF PHOENIX 2017 – 2019

• Integral in bringing in new vendors for the student facing collateral materials, and other networking/reunion materials.

• Planned and executed individual school events that were best for each location to all stakeholder’s satisfaction.

• Produced all outdoor billboards and events (30 sheets, bulletins. banners)

• Sourced all premiums and made sure that all were delivered on time.

• Teamed up with stakeholders, creating marketing plans that delivered savings in cost and time.

SENIOR PRINT PRODUCER

PETSMART 2015 – 2017

• Delivered all visual assets for special projects, including “Secret Life of Pets” exclusive marketing agreement.

• Produced all in store signage for over 150 stores, many with different spec requirements. (i.e. silk screen, digital, lithography).

• Analyzed and initiated new strategic sourcing initiatives to deliver different high-quality printed materials and project managed all print programs using timelines and sound project management methodology.

• Ensured successful management of strategic projects. Recommend appropriate suppliers/manufacturing facilities.

• Directed full development of store signage overhead displays, gondolas, wraps, door, and window signage for all campaigns.

• Advised packaging team on using new, less expensive packaging material to decrease costs.

• Spearheaded upgrade of print quality and instituted color control to enhance overall value of asset.

• Utilized professional network and relationships, introducing new key vendors in creative department.

• Sourced and initiated the use of new substrates for packaging .

• Supervised a team of project managers.

PRINT PRODUCER, MEDICUS. DIGITAS HEALTH

PUBLICIS LIFE BRANDS 2013 – 2015

• Cut project time by 50% through engaging new vendors while improving quality overall.

• Upgraded printing technology through the purchase of new equipment and supplier.

• Created templets to streamline manufacturing and save time resulting in better products.

• Ensured all retouching and corrections were implemented, leading to customer satisfaction.

PRODUCTIONS MANAGER

ARNOLDNYC 2012 – 2013

• Managed life cycle of print projects to include scheduling all jobs and moving them through various stages of development; reviewed jobs and monitored job status.

• Performed workflow management to keep track of task dependencies, minimizing delivery costs and maximizing customer satisfaction.

• Collaborated with agency staff on the following key projects:

~ Sanofi Pharmaceuticals’ new drug launch: developed POS, Direct Mail, Brochures, and Email blasts.

~ Aubagio pharmaceuticals: developed and delivered go-to-market Launch Starter Kit, Patient Brochure, and brochure holders.

~ MS One to One: launch of a new pill treatment for Multiple Sclerosis patients; created microsite content to offer new channel to communicate the benefits of the pill.

~ NYU Langone Medical Center: drove creation and delivery of hospital ads and Cancer Lecture series ad campaigns; oversaw development of ads, bus wraps, postcards, and all direct mail pieces.

~ Nexxus Personal Care Products: supervised retouching, gained client buy-in for advertising products, POS, and commercials.

PRINT MARKING MANAGER

CONCENTRIC PHARMA ADVERTISING 2010 – 2011

• Significantly lowered print costs, increased print quality and directly generated $50K profit.

• Restructured agency vendor list to increase quality of finished pieces and introduce more progressive creativity.

• Contributed to agency website and set timelines for delivery of wireframes.

• Produced video for new pharma product, Solesta.

• Developed print material and visual assets for exhibitions, trade shows and conventions.

Approved brand.

SENIOR PRINT PRODUCER

INSIDEOUT ADVERTISING 2001 – 2010

Print and Project manager for various clients:

• Lincoln Launch of the LS, direct mail: POS, POP, dedicated magazine ad, private invitations, and printing on substrates other than paper.

• POM Wonderful launch: OOH, direct mail, ads, and collateral.

• Fast Food: Cinnabon, Johnny Rocket, Legoland, Taco Bell: Produced in store and drive through signage.

• Coca Cola and tie in Edwards Movie Theaters: Total Coca Cola make over from Soda fountains to wall murals, lenticulars, and popcorn cups, etc.

• Red Bull: Collateral and direct mail.

EDUCATION

College: Fashion Institute of Technology (FIT) NYC

Awards: Gold Echo for production for RED MOON a Honeywell fund raiser

Certified BBQ Judge

949-***-**** *******@**.*** www.linkedin.com/in/inawestproduction

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