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Commercial / Sales, Business Development, Expert in Management

Casablanca, Grand Casablanca, Morocco
May 23, 2020

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Name : Lamarti Sefian Fouad

Address : *, *** ******* **** - ********* Rim

Appartement N 14, Etage N 5 - Casablanca - Morocco

Mobile : +212.661.13.84.60

E-Mail :

Career Objective

Result-oriented, intelligent, organized, and motivated individual seeking an available management position in an effort to utilize years of experience to fulfill the company's strategic requirements.

Career Abstract

Creative, passionate and dynamic professional with a broad-based transferrable skill set in sales, marketing, trade marketing and management. Thrives in fast-paced environment with the unique ability to focus on the big picture without losing sight of the details while maintaining focus on achieving bottom-line results. Decisive team leader with exceptional ability for developing and leveraging comprehensive strategies that support brand objectives and achieve sales goals. A multi functional and globally aware of different working ethics and environments, which has been gained due to studying and working overseas. Very competent in working across different business areas / departments. Always ready to tackle and face new challenges. A highly self-motivated individual with business maturity, a drive for results and a strong customer focus with excellent negotiating skills. Skilled in Sales Organization, Marketing, Management, Negotiation, Leadership, Team Management and Business Planning.

Core Competencies

Verbal & Written Communication Skills

Management Skills


Decision Making

Client Service

Conflict Resolution

Creative Thinking

Empowers Others



Interpersonal Relations

Project Management

Results Driven

Risk Management and Assessment

Professional Experience

Timetron Morocco, Casablanca, Morocco From August, 2019 to March, 2020

Website :

Company Profile : A subsidiary company of Timetron Ltd, one of the biggest Austrian companies with a history in trade and financing projects for over 35 years. The main activity of the company is the manufacturing, selling and distribution of electrical appliances, electrical instruments, household articles and cosmetics.

Designation : Deputy General Manager

Oversee the day-to-day operations

Plan, develop, implement and follow company initiatives and projects

Insure application of internal company rules

Monitor company’s overall budget

Manage human resources and hiring process of new employees

Responsible for the overall coordination, the functional management and leadership of all of the sales activities of the business

Developing strategy, tactics, sales plans and profit targets

Identifying and reporting on business opportunities in target markets

Develop strong working relationship with Government and partners in these key areas

LG Morocco, Casablanca, Morocco From January, 2015 to December, 2018

Website :

Company Profile : LG Electronics is part of the fourth-largest chaebol in South Korea (LG Corporation) and in 2014 global sales reached $55,91 billion. LG comprises four business units : Home Entertainment, Mobile Communications, Home Appliances & Air Solutions, and Vehicle Components.

Designation : Sales Head

Responsible for leading, managing, and coaching a team of salespeople and executing the Sales Organization’s strategy

Selling products by implementing national sales plans

Serving as an important partner in developing product-level selling strategies and developing the sales organization

Developing strategy, tactics, sales plans and profit targets

Establishing sales objectives by forecasting and developing annual sales quotas for regions and territories ; projecting expected sales volume and profit for existing and new products

Determining annual unit and gross-profit plans by implementing marketing strategies ; analyzing trends and results

Establishing and adjusting selling prices by monitoring costs, competition, and supply and demand

Responsible for the overall coordination, the functional management and leadership of all of the sales activities of the business

Responsible for providing an annual Sales Plan and providing quarterly updates, revisions and modifications to the Plan

Establishing compensation plans for all sales personnel including salary structures, commission plans, sales contests and bonus plans

Keeping up to date with recent market and industry trends, competitors, and leading customer maximizing new business development opportunities

Developing relationships with clients

Representing the business at conferences, trade fairs and networking events

Identifying and reporting on business opportunities in target markets

Roche Morocco, Casablanca, Morocco From January, 2013 to December, 2014

Website :

Company Profile : A pioneer in healthcare committed to improving lives since the company was founded in 1896 in Basel, Switzerland.

Designation : Commercial Manager

Responsible for team set-up and the achievement of the agreed objectives (sales and investment budgets)

Drive alignment of the team behaviour in business with local law, company values and policies

Lead sales teams and fosters a productive work environment with cross functional team members (e.g. Medical Manager, Market Access Manager, Finance Manager, etc, ...)

Oversee product promotion strategy and its alignment with the global strategy

Deploy human and financial resources within the team to best meet business objectives

Identify and pursue new business opportunities

Ensures the team’s compliance with business planning and SOPs

Recruit, attract, train, coach, develop and retain a high-performing team

Build trust and effective relationships and act as role model for agile leadership behaviours

Payment Collection

Ipsos Morocco, Casablanca, Morocco From February, 2011 to January, 2013

Website :

Company Profile : Ipsos is a global leader in market research. Ipsos conducts surveys for a wide range of major organisations as well as other market research agencies.

Designation : Business Development Manager & Operations Head

Develop and implement strategic initiatives in order to improve operational processes, aligned to market Operations strategy

Implement the strategy for technology platforms partnerships and external relationships to ensure the business meets its clients’ needs

Provide support and guidance to managers teams in capacity and resource planning

Attend client pitches / meetings, where appropriate, and present Operational credentials

Manage the Field, CATI (Computer Aided Telephonic Interviewing) & Quality Control (QC) teams to ensure delivery on KPIs

Ensure teams are suitably resourced, with skilled staff, and with appropriate training

Responsible for developing new clients

Communicate the group’s products and services to potential clients

Provide customer service for new clients and support new client inquiries

Nestlé Maghreb, Casablanca, Morocco From November, 2006 to January, 2011

Website :

Company Profile : Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It is the largest food company in the world, measured by revenues and other metrics.

Designation : Category & Channel Sales Development Manager

Defining strategies and segment plans that deliver Category / sub Category growth

Identifying priority channels and recommending tailored Category Channel plans in line with overall market strategy

Developing and proposing the in-store vision of success

Supporting the implementation

Reviewing the effectiveness and safeguarding control & accuracy of total category trade spending

Recommending winning commercial propositions and actionable in-store solutions

Recommending promotional guidelines, based on shopper understanding and current market knowledge

Academic Qualifications

Research Certificate in Electronics from Meijo University, Nagoya, Japan from February, 2001 to October 2001

Bachelor Degree in General Engineering from Al Akhawayn University, Ifrane, Morocco from January, 1997 to December 2000


Fluent French, Spanish, English, Japanese and of course the mother tongue Arabic

Advanced Computer Skills

oOperating Systems : Ms-Dos, Windows NT, Unix, Linux

oProgramming Languages : Java, C / C++, Fortran, Pascal, Assembly 8086, Html


oACNielsen, Visual InterDev 6.0, Visual Basic, SQL Server 7.0, Microsoft Access 97 & 2000, Oracle 8.0, Couloumb V5.2

Additional Training

Distributor Management Best Practices (DMBP)

Presentation Skills

Introduction to Marketing & Sales

Managing Customer Profitably (MCP)


Hanane Association for Disabled Children

Teaching in poor rural areas

Reference Available on Request

Reference Manager Level

LG Morocco

Name : M. Younghak Jeong

Position : Managing Director

Mail Adress :

Roche Morocco

Name : Mrs Emelianova Inna

Phone Number : +212.664.72.42.18

Nestlé Morocco

Name : M. Chraibi Othman

Position : Sales Director

Current Position : Business Executive Officer – Nestlé Malaysia

Phone Number : +212.619.20.98.96

Kraft Foods Morocco

Name : Mrs Bounana Fatima

Position : Customer Service & Logistics Head

Phone Number : +212.661.45.03.92

Reference N-1 Level

LG Morocco

Name : M. Bizbiz Ismail

Phone Number : +212.661.67.40.70

Position : Traditional Trade Sales Manager

Roche Morocco

Name : M. Belbacha Khalid

Phone Number : +212.600.08.12.53

Position : Oncology Sales Manager

Mail Adress :

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