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Product Management

Brampton, ON, Canada
April 26, 2020

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Product management and technical expertise exemplified in a diverse range of industry settings i.e. digital/ consumer health, consumer durables and packaged goods. Refined problem solving skills and organizational capabilities demonstrated through planning and flawless execution of product strategy. EDUCATION AND PROFESSIONAL DEVELOPMENT

Adverse Event, Pharmacovigilance & Product Compliance - Client focused training certification - Toronto, 2017 & 2018 OSCAR: Implementation and User Training (EMR) - McMaster University. Hamilton, 2012 HACCP (Advanced certificate), Toronto, 2011

DipM ACIM. Post Graduate Diploma - Professional Development - London School of Marketing, UK, 2010 MSc. Product Management & Marketing, Cranfield School of Management, UK, 1997 BSc. (Joint Honours) Nutrition & Food Technology - University of Surrey, UK, 1995 Foreign Language At Work Certificate - French language - University of Surrey, UK, 1993 EXPERIENCE

Virox Technologies Inc.

Global Product Portfolio Manager November 2018 – October 2019

(Portfolio Management & Technical Services)




Implementation of infection control product lines (own label/private label) from pre-commercialization to launch for national and international markets supporting RTU revenue growth achievements.

Management of multiple Ready to Use own-label & private-label project plans - infection prevention and health care tools: Medical Device/ dental instruments.

Initiation of pre-commercialization kick off sessions for new and modified portfolio products ensuring alignment with project charter details.

Collaboration with cross functional teams i.e. Regulatory & Niche Markets to update and approve the formulation and product language on Master Labels, Safety Data Sheets, Reference Sheets and SOPs in accordance with the Environmental Protection Agency and/or Health Canada submission requirements.

Submission of third party lab RFQs to confirm and initiate efficacy test - submitting PO upon R&D and Regulatory test protocol approval.

Formulation reviews for Efficacy/ Toxicity status – streamlining updates for formulation monographs and Product Development Portfolio charts using germicidal reports.

Creation of an improved commercialization brief template ensuring product components / Bill of Material content is collated and confirmed in GP - allowing manufacturing to initiate each commercialization process.

Creation and presentation of Opportunity Assessments to leadership and cross functional teams to determine project Go vs. No-Go status.

Utilization of Smart Sheet as a project management tool ensuring streamlined commercialization of project process plan and associated tasks from project Kick Off to Go-To-Market.

Coordination of product donations to support community/ international relief and development initiatives. SELF CARE CATALYSTS Inc.

Manager, Communication & Patient Engagement January 2017 – November 2018 HEALTH STORYLINES™, PATIENT STORYLINES™, MY STORYLINES™ Implementation planning & execution of P.A.R.R.E. strategy: Patient Acquisition, Relationship, Retention & Execution. Resulting in increased uptake of users - Health Storylines app platform. (53,000+ registered users).

Dialogue and engagement with patient organizations, advocacy groups and stakeholders to support enhanced tool development tailored to compliment Health Storylines™ portfolio (white label).

Coordination of market research initiatives i.e. physician & patient recruitment, screening and app on boarding processes addressing client specific needs.

Utilizing tailored app tools crafted to draw specific therapeutic insights supporting proposal and client research analysis reports.

Recruit, prep & deploy selfcare advocates and volunteers as potential Health Storylines™ ambassadors

(interviews, content sharing, campaign initiatives etc.).

Review of aggregated, de-identified, anonymous data to understand and map the patient journey - Retention/ engagement metrics of Health Storylines usage: Mix Panel Analytics.

Development and presentation of analytical reports to clients - therapeutic areas: HIV, MS, Derm, nOH

Creation and execution of tailored educational campaigns (digital/POS) to address and support therapeutic areas of interest i.e. oncology, neurology, heart health etc.

Creation of communications for circulation to partners and clients via Campaign monitor:

- Using Real World Evidence to Complement Traditional Healthcare Metrics — self care catalysts

- Telling the Rare Disease Story… — self care catalysts

Built content/ script to produce How To videos (content creation & voiceover) featuring HS tools:

Management of PARRE marketing budget allocation – tracking print, advocate engagement budget spend - release of cheques/ e-payments.

SVP Canada Inc. (SVP Worldwide) January 2013 - June 2016 Assistant Marketing Manager - SINGER






Execution of brand marketing strategy. Maintaining market leader position, resulting in increased profitability and market share.

Development and distribution of brand specific marketing communications collateral. Tailored POS material supporting national B2B monthly promotions and B2C Go-To-Market product launches.

Building brand planning process with content specific webinars for national B2B dealerships.

Calculation of ROI and analysis of sales/ trade marketing campaigns for B2B dealership division.

Retail & wholesale pricing strategy review and adjustments across three major brands.

Management of marketing budget allocation - tracking print, advertising and tradeshow budget spend, including timely submission of supplier/ vendor cheque/ e-payment requests to accounts payable.

Execution of social media strategy: communication via thought leadership and creative brand story telling:Emphasis on therapeutic benefits of sewing.

Maintenance of consumer website (Eng. & Fr.) and B2B intranet portal sites - creating and updating brand specific content supporting monthly promotions utilizing Kentico, Joomla and RedDot CMS.

Deployment of emails/ newsletters to B2C and B2B networks - via Exact Target/ EMMA.

Use of Social Media tools to engage, inspire and improve consumer engagement and experience.

Excellent working relations with cross functional teams and external advertising agencies - developing content and marketing briefs, supporting advertising promotions and new product launch initiatives.

Management of tradeshow planning, ensuring time sensitive deadlines are met, vendor application form submissions and seamless execution of national consumer/ trade events.

Point of contact between Consumer Affairs (US) and Canada - ensuring consumer related queries are addressed and resolved in a timely manner - maintaining positive corporate image.


(Chartered Institute of Marketing diploma successfully completed: DipM ACIM) 2010 Canada Health Infoway 2008 - 2009

Standards Content Marketing Specialist - Consultant (12 month contract) Addressed strategic direction and managed progress updates to achieve marketing and communication objectives for the Standards Collaborative: SC in conjunction with pan-Canadian standards and the Electronic Health Record (EHR) mandate.

Liaised with cross functional personnel i.e. Corporate Affairs, Project Management, Subject Matter Experts and stakeholders to support implementation of EHR Marketing Communications.

Development, approval and population of technical standards content: Infoway intranet launch.

Managed, reviewed and collated content for Standards Collaborative Guide and Standards Catalogue.

Developed, edited content and provided recommendations for marketing communication collateral ensuring messaging was appropriately tailored for targeted audiences. i.e. SC web postings, promotional material; Infoway’s Interchange newsletter, e-Health article submissions, success stories and speaking points (on Privacy, Security and Architecture).

Supported media campaigns and bi-annual SC Partnership conference; collaborated with event management team to develop Standards Collaborative and Partnership Conference orientations.

Project charter and briefing note creation to support and manage the execution of pan-Canadian standards project work plans.

The Business Workshop: Now: Self Care Catalysts Inc. (Contract) Business Analyst 2007 - 2008

Research conducted for targeted industry practice areas i.e. Nutrition, OTC, Pharmaceuticals, Health and Wellness, Self- care, FMCPG and Value Based Marketing for national and international clients. A&P Canada: Now METRO Inc.

Assistant Business Manager - Corporate Brands (Contract) 2005 - 2006 Strategy creation and business development for Corporate Brands across all categories: Conventional . . and Discount Retail Banners - maintaining profitable revenue growth.


Unilever Canada

Assistant Brand Manager - Slim Fast 2002 - 2003

Integrated specific marketing strategies ensuring Slim Fast brand maintained its position as market leader in the Nutrition/Weight Management Category; 24% market share, revenue $50m. Novartis Consumer Health (UK)

Assistant Brand Manager (Staff Secondment) - Traditional Ovaltine/ brand extensions 2001 Category management, annual brand planning, promotion and advertising for the Ovaltine master brand - Revenue equivalent to $26.9m Canadian.

Novartis Consumer Health (UK)

Senior Food Technologist (Fortified Nutrition) 1998 - 2001 Developed the first Novartis prebiotic formulation and nutritional labelling (GENESIS) for the launch of the Aviva nutraceutical range. Co-ordinated quantitative research for Malt clinical trials (nutrition label claims) conducted by Hammersmith hospital – London. Received AIM award on behalf of Novartis Consumer Health for innovative ingredient use: i.e. Bone, Digestive & Heart Health. IT SKILLS

Experienced using Microsoft Office suite applications i.e. Word, PowerPoint, Excel, Outlook, SharePoint, Teams as well as Google Suite, Adobe Illustrator, PhotoShop, Corel, InDesign, Lotus Notes and AS400/ JD Edwards.

Smart Sheet - tracking tool for monitoring project management progress.

HubSpot - tracking customer service queries, collation of leads and database management.

Mail Chimp, TypeForm, Exact Target and EMMA - customer relationship management email/ database usage.

MixPanel - track and analyse user sign-up, tool engagement.

Web Content Management - Kentico, Joomla & Square Space.

GENESIS - Macro and micro nutrient data assessment and analysis for Nutrition Facts label.

AC Nielsen and Market Track - tracking market share, research and analysis.

Working knowledge of windows SPSS for market research. COMMUNITY ENGAGEMENT VOLUNTEER:

ADVENTURER CLUB: Volunteer Instructor/ Counsellor

Mentoring an inter-cultural community of children aged 4-9 years. Utilizing a curriculum based resource to build character, self-esteem, spiritual, physical, mental and social well-being, (Oct. 2012 - present). CAMSC (Canadian Aboriginal & Minority Supplier Council):

Supported the execution of the annual Business Achievement Awards Gala for CAMSC members (Sept. 2016).

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