marketing strategies and sales pipeline development. Experienced in the implementation of key marketing strategies to increase revenue, development of local content plans and communications framework, campaign management, performance marketing and eCommerce, deliver marketing network training, and
• Lead Generation
• Stakeholder Engagement
• Teamwork and Capability Building
• Marin certified
• Marketing Campaigns
• Strategy and Implementation
• People Leadership and Development
Hilton Worldwide, Dubai
Leverage commercial and marketing knowledge to plan channel agnostic market campaigns that resonate with customers and drive competitive advantage for the hotels and the region. Provided leadership with full accountability for all marketing activities in terms of revenue and return on investments. Held responsibility for the marketing revenue plans through data and booking trends within key source markets by overlaying with existing business on books.
Spearheaded the development of strategic yearlong risk-mitigating strategy, collaborating effectively with the commercial leadership team.
Successfully launched a marketing campaign through OTA to drive incremental revenue, mitigating 10% commercial risks across the region.
Enhanced web direct conversion by 1% points YoY, improving the traffic quality with time spent on site seeing, a 25% increase YoY through landing page and audience optimisation.
Organised a cross-regional EMEA wide attribution modelling on Adobe to help measure revenue beyond last click.
Devised and signed up a regional level partnership activation with MasterCard driving incremental revenue opportunities.
Performics (Part of the Publicis Groupe), Dubai
Led the client servicing, annual business plans, digital campaign planning, as well as strategy and execution of both the annual business plans set for the year and the quarterly KPIs. 13 + years’ experience across APAC & MEA leading digital marketing strategy and returns for organisations A result driven Digital Marketing Professional with proven expertise in launching successful digital manage daily operations. Possess strong analytical skills and abilities to meet return on investments. Highlights of Expertise
Performance Marketing (PPC &CPA)
B2C and B2B Marketing
Recruitment and on-boading
REGIONAL DIGITAL MARKETING ECOMMERCE MANAGER (December 2017 to Present) Headed the recruitment, on-boarding, and support on property marketing team with lateral career Digital Marketing and Performance Professional
Nitin Mohan Page 2
DIGITAL PERFORMANCE AND MEDIA MANAGER (December 2014 to November 2017) Administered performance optimisation and return on investment, setting up key business performance indicators by aligning with the client objectives.
Increased digital capabilities of the digital support team and juniors, advising new opportunities to
Identifying, evaluating, and collaborating with a global advertising travel data partner for display campaigns.
Successfully engineered paid search campaigns for Hyatt hotels and a retail client, which resulted in 15% increase in conversions and a 50% increase in impression share on brand and generic search terms.
MEC (Part of the WPP Group), Singapore
Responsible for digital planning and executions for some of the key clients including Citibank, Dairy Farm Group, Chevron, and Sony Singapore, leading digital strategy, media planning, and buying with a clear objective of meeting the business objectives of the client. DIGITAL MARKETING MANAGER (January 2014 to December 2014) Directed the eight-member team, overseeing the day-to-day digital activities, educating the clients of the various digital opportunities, as well as improving digital capabilities within the team, through education, case studies, and hands-on approach.
Headed the development of all digital media plans, implementation, as well as the creation of Facebook applications during special promotions.
Controlled digital planning basis analytic mapping through ComScore, Nielsen Ad relevance, and past campaign data.
Neo@Ogilvy (Part of the WPP Group), Bangalore, India Managed SEM campaigns and SEO consultation, handling mobile campaigns and creating go to market strategies while ensuring fulfilment of the company’s objectives. DIGITAL MEDIA PLANNING SUPERVISOR (July 2011 to September 2013) Led media planning and buying as well as key media strategy development for digital clients, with revenue responsibility of INR 1 Cr., heading a team of four direct reports.
Successfully maximised campaign performance by 20% through providing strategic inputs in media planning, improving web traffic by 30% through ComScore, TGI, and UNICA report analysis for a key client, IBM.
Executed a key project, setting up a social media interface (LinkedIn) for engagement with B2B audiences, a conversation platform.
Planned and deployed mobile campaigns through analysis of market trends and key events, which enhanced revenue by 2%.
Business Manager (2010 to 2011) Mindshare (Part Of The WPP Group), Chennai, India Key Account Manager (2008 to 2010) Times Internet Limited (Part of the Times Group), Chennai, India Online Media Planner (2006 to 2008) Tribal DDB (Part of Omnicom Group's Ddb Worldwide), Chennai, India
upsell the current business, and ownership of DoubleClick campaigns for Singapore Airlines in the UAE.
Delivered a 200% increase in social ad spends for Hyatt hotels in 2016 by gaining client confidence. Nitin Mohan Page 3
Education & Credentials
Master of Business Administration (2006)
Cardiff Business School, UK
Bachelor of Commerce
D.G. Vaishnav College, Chennai, India
• Digital Marketing Planning − Neo@Ogilvy (Part of the WPP Group), Bangalore, India
• Campaign Management − Performics (Part of the Publicis Groupe), Dubai
• Client Servicing − Performics (Part of the Publicis Groupe), Dubai Certifications
• Google Ads Fundamentals
• Marin certified
• Fundamentals of Visualization with Tableau, Coursera