847-***-**** • email@example.com • Cary, IL 60013
Marketing and Corporate Communications Summary
Marketing professional with a demonstrated history of originating marketing campaigns that resonate with end users and translating voice-of-customer insight into meaningful content. I can develop and integrate communications and PR programs into the marketing mix to drive awareness, generate leads and sales increases. Experience in: health care, big-box retail, automotive, recreation industry, brand & style guidelines, media, trade shows, content creation, advertising, B2B, B2C, public relations, and social media.
Planmeca USA, Hoffman Estates, IL 2016 – 2019
Marketing professional for Planmeca's $325 million North American Dental equipment business.
Brand & Communications Manager
A $1.5M increase in new business through the creation of Planmeca’s “Go Team”. Working with Sales Team, unit was created to win large dental DSO contracts and similar lucrative business segments.
Bringing content production in-house cut deployment times and reduced cost 10% per lead.
Spearheaded creation of Planmeca’s online storefront to build a digital, single-source, collateral, event creation, business tool and promotional item resource for executives, sales team and dealer partners.
Authored cohesive messaging for pre- & post-merger of Planmeca and E4D Technologies. Focused on Planmeca’s brand recognition and promotion as the “complete digital dentistry solution” provider.
Established key partnerships with Product Management, Sales and Tech-Support to develop communication strategies, create a positive customer experience, and generate qualified sales leads for Planmeca ProMax® 3D X-ray systems, Planmeca Romexis® software, and advanced dental equipment.
Champion the reputation and equity of Company product brands through the creation and management of branding guidelines and the anticipation of issues and appropriate management of them.
Expanded communication by creating Planmeca USA’s first monthly eNewsletter that focuses on Planmeca corporate activities, personnel introductions and evolved to add sales events, product intros, educational opportunities, trade shows, and highlight published KOL (Key Opinion Leader) case studies.
Leveraged promotional opportunities with dealer partners to help reach annual sales target increases.
Direct advertising and marketing agencies to successfully implement branding strategies and tactics.
Imagined and produced vibrant trade show graphics to make displays “pop” at shows.
Cartridge World North America Corporate, McHenry, IL 2014 – 2015
Marketing & Public Relations Supervisor
Charged up marketing/promotions and PR for franchise stores to boost sales 12% in a six-month period.
Achieved a 20% bump in SEO by unifying branding message for all marketing programs, PR, and web.
Helped develop the Constant Contact email marketing program creating content and video curation.
Guide franchisees in development and execution of local marketing plans, provide co-op advertising direction/management, and budget approval to drive a 10% reduction in advertising costs.
Developed media plans for B2C and B2B scheduling for articles, press releases, and advertising.
Created bold eNewsletters, promotions and collateral pieces for internal and external audiences.
Chicago Sun-Times LLC, Chicago, IL 2009 – 2016
Expanded autos section, adding new advertising revenue options to drive sales up 9% in a down market.
A recognized, working member of the media (print/digital) authoring a twice-weekly column for 350,000 circ. Chicago newspaper media organization and their content companies and websites.
Jeff Taylor page 2
Set up interviews, worked with car companies’ PR teams, race teams and aftermarket parts companies.
Escalated Sun-Times Media exposure at events and became voice of the section for reader’s questions.
IPC International Corporation, Bannockburn, IL 2000 – 2009
Marketing & Communications Director for a $225M public safety services company securing over 450 regional and super-regional shopping centers in the United States/Puerto Rico and the United Kingdom.
Director of Marketing and Communications
Achieved a 21% increase in lead generation and a 25% decrease in trade show expenses through a strategic client alliance program to co-market national and regional trade shows with partners.
Streamlined and condensed department projects managing external vendors that provided creative services or marketing support resulting in cost savings of $100K over an 18-month period.
Led trade show activities including booth design, logistics, and hospitality to increase the after-show networking opportunities helping to convert 15 contract signings totaling $2M annually.
Guided IPC’s brand vision with careful execution, consistent design, messaging and voice.
Expanded Marketing Department to absorb subsidiary uniform and body armor companies’ marketing.
Launched eCommerce site, designed and produced product catalogs and point of purchase displays.
Slashed collateral costs by 20% originating training and marketing videos to better showcase services.
The Coleman Company- Safety & Security Products, Downers Grove, IL 1996 – 2000
Senior Marketing Coordinator
Senior Marketing Coordinator for Home Depot national account, originating traffic building promotional events, packaging graphics (FireX® design still in use), advertising, and POP displays for U.S. stores.
Created a promotional rewards program utilizing parent company Coleman® outdoor camping gear resulting in $1M additional sales over 8-month program period.
Directed the B2B and B2C marketing for Smoke, Co2, and Lighting for Safety & Security division.
Crafted advertising, POP, bi-lingual packaging/manuals and worked with product safety testing agencies.
Managed U.S. and U.K. trade show activities and consumer/contractor website.
Increased sales 20% during the time I was developing marketing programs.
Lake Forest Graduate School of Management, Lake Forest, IL
Business Institute Management Certification
Southern Illinois University at Carbondale, IL
Degree: Bachelor of Science in Journalism, Minor: Marketing