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marketing Guru

Vancouver, BC, Canada
September 18, 2019

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Peter T. Britton



Marketing Blog: Objective

As a professional marketing “storyteller” I seek opportunities with entrepreneurs who have products or services they wish to market, and need someone to craft their message, create dynamic copy and content, and generate impressive ROI and LTV that transitions prospects into customers, and customers into long-term customers.

Professional Experience

The Write Answers Copywriting & Consulting (Freelance Copywriter) 1994 to Current The Write Answers is my own freelance copy and marketing consulting factory. I offer my clients a range of services, from concept to copy for every possible medium: print, digital, broadcast. For some clients, I work on a “one-off” basis as required; for some I work on a long- term retainer basis. And for some clients, I work on-site on a full time, time-limited contract. . Major, Long-Term Clients:

SCI (Suarez Corp.), Canton, OH, (5 Years) – B2C Jewellery Company – Director of Marketing

Practice Builders, Newport Beach, CA (2 Year) – Healthcare Industry Marketing Company – Director of Client Acquisition

Wondershare, Delta, BC (6 Months) – B2B and B2C SaaS Company – Content Manager

Tri-City Group, Vancouver BC, (1 Year) – Mortgage Trust Fund – Marketing Manager

Joe Meets Joy Coffee, Laguna Beach, CA (4 Years) – Online Coffee Retailer – E- Commerce Marketing Manager

Invictus Digital Marketing, Delta, BC (9 Months) – Penny Stock Investor Relations – Sr. Copywriter

Partial list of other clients of The Write Answers

(Short-term projects – less than 6 months as Freelance Copywriter)

Radio ads for car dealership in Saskatoon

Website concept and copy for Brand Marketing Agency in Vancouver

Website content and sales copy for B2B SaaS creator in Vancouver

Direct Response copy (print and online) for Non-Profit enterprises in Canada, the USA, and Europe, with focus on Health, Animal Welfare, Poverty issues

Concepts and copy for Health and Wellness Consumer Products from Luxembourg introduced to the US market

Website content and sales copy for Business Coaching service provider in the US

Print and web sales copy for Consumer Houseware Products in Russia

Print and web copy for Good Luck Consumer Products in the US, Japan, Hong, Kong, Australia

Sales copy and web content for multiple US-based adult education campuses (including Corinthian and Kaplan Colleges)

Sales copy for adult-themed US products …

Peter T. Britton



Marketing Blog: Page 2 of 2

Achievements of Note:

Email Drip Campaign with 40% open rate and 74% click through rate

Online lead generation project with 10% bounce rate on landing page

Print media lead generation copy that generated 150,000 leads per month for one year

Concept and copy of B2C customer acquisition project that increased results by 20% in less than 2 months

Wrote B2B marketing material for office equipment that generated more than $1 million in profit

Wrote a B2C lead generation program that stood as control for 8 years JR Direct Marketing (Copywriter) 1993 to 1996

JR Direct was a direct mail media company that offered their clients additional marketing services.

I wrote numerous marketing campaigns for a wide variety of B2C clients.

I managed several complete campaigns for our clients.

I created a marketing program that delivered an ROI of 84 to 1. Interglobe Project Management (Copywriter) 1986 to 1993 Interglobe Project Management was a Vancouver-based direct mail agency focused on delivering Canadian products to US consumers.

Starting as a copywriter, my duties expanded over the years to include complete project management, from creative concept through to final response and performance analysis.

Created and managed a lead generation program that delivered 10 new tests per month for 18 consecutive months, with at least two winning programs per month

Wrote and managed a marketing program selling a financial investment report that delivered more than $30.8 million dollars in profit over 8 years. References and samples are available upon request. Peter T. Britton



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