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Sales Customer Service

Temecula, California, United States
January 09, 2017

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Summary of Qualifications

Accomplished Manager with Start up to C-Level experience and contacts. Emphasis on Sales, Brand Management, Marketing and Merchandising with a broad scope of industry experience in: Fencing, Steel Fencing, Manufacturing, Construction/Steel, Retail Management, Distribution, Sales Management, Consumer Products/Packaged Goods, Apparel, Automotive and Gaming.

Over 20 years of Business Development, Marketing/Branding experience with Fortune 500 companies.

Skillful sales, marketing and branding team developer with proven sales growth results.

International work with China, Mexico/Latin America and South Africa. Contacts at all levels of business.

Skilled contract negotiator with California State Law knowledge, HR, Policies and International Business.

Managed and directed over 450 employees and contractors across United States and Canada.

Entrepreneurial thinker and deal maker.

Experience with multiple advertising channels, on-line, viral, ROP, magazine, catalog….

Competently generates, nurtures, and leverages key relationships with senior level decision makers.

An authority on client prospecting, closing, customer service, and territorial management producing results at a high level.

Expertise in product selection, style, quality control, safety compliance, and on-time delivery.

Strong interpersonal skills provide a basis for effective subordinate coaching & growth, smooth cross-functional interaction, and competent communications with all levels of management.

Areas of Expertise

Business Development

Sales Management/Development


Customer Service, Conflict Resolution

Next Gen Development

Product Distribution

Contract Negotiation

Heavy Material Testing


Marketing / Management Liaison

Product Development

Motivational Leader

Channel Management

Product Pricing

Attentive to Detail

On-Time Delivery

Operational Background

Brand Management

International Trade / Business

US Customs

Profit/Loss Responsibility

Licensing Experience

Project Management

Marketing Strategy

Selected Accomplishments

Tripled Sales for Deacero in multi state markets with product placement in Major cities, distributors

Disney Interactive. Successfully expanded market position and title content.

Successful management of 2 multi-million dollar companies with all P/L responsibility.

Increase business 33% with private label program. Retail and wholesale channels. Federated

Established a working relationship with Merchants Metals, Master Halco, American Fence which helped in distribution of steel fencing to markets in entire west coast.

Education & Certifications

San Diego State University, San Diego, CA

American River College, Sacramento, CA

Professional Experience


Employed as sales representative and sales manager of California, Nevada, Oregon and Washington with distributors that sold into the mid - west. Responsible for all work, generating sales and product branding with distributors, architects, contractors, cities, states, schools and special interest groups. All P/L responsibility maintaining accounts, credit and distribution. More than tripled business in California and my region.


Currently working with Multiple companies in sales and marketing capacity. 5 years’ steel fencing-security fencing, residential/commercial/park and rec/ multiple use. Construction bidding and specifying (Deacero). Relations with Architects, Cities, Counties. Perform contract, sales/marketing/branding work for firms that purchased my company and various former clients: Disney Interactive, Disney Stores, Nine West Group, Running sales and marketing for toy manufacturer based in China. Multi Unit store training, Managing sales and marketing personnel, contract negotiations, Group-Buy presentations, trade shows, negotiations and business development as well as Branding.

COORDINATORS, INC., President / Founder Sold Company 1997 – 2007

San Diego, CA

Successful start-up corporation emphasizing marketing and business development. Field operations include Apparel, Cosmetics, Footwear, Watches, Handbags, Video Gaming, Home and Automotive. Field Merchandising, Sales and Marketing clients include Disney, Ubisoft, Jones Apparel Group, (Nine West) BCBG, Fossil, Skechers USA, Mercedes Benz, Stride Rite, Aerosoles, Coach, Vivendi, Ubisoft. Successful launches of product lines, video gaming titles, store merchandising. Provide consulting and marketing services for video gaming companies. Develop sales, marketing and operational staffs for Clients. Existing relationships with major retailers; Federated, Kohls, Dillards, Nordstrom, JCPenney, WalMart, GameStop, Target, Best Buy. Sales team development for Sara Lee Corp resulted in 85% sales growth. Manage 24 Employees and 400 independent contractors on staff.

BENETTON and CONSOLIDATED FOOTWEAR, Consultant/Contractor 1996 – 1997

Los Angeles, CA

Marketing of and Placement of company products in Federated, Dillard’s and Nordstrom stores. Successful launch of products, display material and advertising. Development of both domestic and international business, assist buyers, and aid in on time delivery to markets. Institute sales plans, marketing strategy and operational continuity for both companies. Created all policies, rules and regulations for sales force and internal employees.

CAPARROS CORPORATION, General Manager/Vice President 1991 – 1996

Los Angeles, CA Footwear/Handbags/Slippers

$30 million company. From $3.7 million.. Based in China/Hong Kong. Built and manage Sales team (6) reps and Operational teams (10 staff) for footwear and accessory company. Marketing of company to retailers. Develop and sustain licensing contracts. Develop first cost business for major retailers. Customs and Shipping experience. Experience dealing with national retailers with P&L, gross margin responsibility.

FEDERATED DEPARTMENT STORES CA Macy’s West – Assistant Buyer/Buyer 1989 – 1991

San Francisco, CA Footwear

Responsible for selection, distribution of product and negotiations with vendors. All planning, gross margins, marketing and sales of two departments. Establish store feedback program which leads to buys and sales gains in areas. Helped run private label program. Responsible for all advertising within Federated areas.

Applied Sales & Marketing expertise to multiple industries:



Consumer Product Goods


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