Christa Sidman Channels acwo2l@r.postjobfree.com

SENIOR COPYWRITER

Awards & Achievements

Career Progression

McGraw-Hill Education, Columbus, Ohio 2014 – 2016

Contract Senior Copywriter

Wrote for K– 5, Specialized Solutions, and other product portfolios as needed

Wrote web copy, email campaigns, print collateral, and other core pieces designed to tell our product story and anchor the brand

Crafted overview brochure and video card for a new digital partner product’s program sampler that triggered a sale of $1.5 million

Brainstormed new product names and campaign concepts and tactics for lucrative state adoptions

Generated, researched and proposed ideas for new products and product applications

Partnered with marketing managers to refine both creative and content strategy, focus and simplify existing copy, and write original copy that spoke powerfully to our audience

JP Morgan Chase, Columbus, Ohio 2011, 2013 –2014

Contract Technical/Procedure Writer

Worked with subject matter experts to create customer letters and internal procedures that were clear, logical, and compliant with OCC standards

Created and edited Knowledge Management procedures using Dreamweaver

Proofread and edited documents using Chase-specific and legally dictated guidelines

Routed documents for approval using SharePoint

Freelance Copywriter, Columbus, Ohio 2010 – 2011

Brand identity, print and web writing projects for listed clients

Nationwide Insurance, Columbus, Ohio 2007 – 2010

Communications Specialist (Copywriter)

Wrote emails, web copy, brochures, and other marketing collateral for consumers and financial advisors using industry knowledge gained through my Series 6 license

Wrote script for a company video that played in Nationwide’s booth at industry trade shows across the country

Wrote environmental branding copy for the NF Marketing floor at Nationwide headquarters

Participated regularly in intra- and cross-team creative brainstorming sessions

Assisted with the development of creative best practices for Nationwide Financial Marketing

Integrated knowledge of target segments and brand voice to deliver message more effectively

Worked with designers, Web team, compliance, business development and other internal partners to complete 192 projects per year and managed them through the publication phase using URBO, the company’s content management system

Capital University, Columbus, Ohio 2005 – 2006

Web Copywriter

Wrote departmental web page copy that set the tone for the school’s first unified online brand voice

Proposed and developed site navigation structures and content strategy for redesigned website that helped recruit the largest entering class in the schools’ history

Interviewed and collaborated with faculty, administration and students

Wrote for diverse audiences: prospective students, parents and alumni

Freelance Copywriter, Columbus, Ohio 2004 – 2005

Print and web writing and editing projects for multiple clients

HGA, Inc., Columbus, Ohio 2001 – 2004

Copywriter

Developed, wrote, edited and proofread print and web copy as the sole copywriter for the agency’s 10+ clients

Implemented new brand identity for SRA/McGraw-Hill through a complete rewrite of its 200+ page catalog,

Freelance Copywriter, New York, New York 1999 – 2001

Print and web writing and editing projects for multiple clients

Enterprise Interactive, South Norwalk, Connecticut 1998 – 1999

E-Journalist

Interviewed industry experts to develop more than 600 web articles on a wide range of topics

Additional Freelance Projects

The Ohio State University and OSU Center for Book Arts

iVillage (women’s online community)

The Creative Good (marketing firm)

StockBack.com (investment website)

TreeTree (brand consultancy/agency)

Short North Business Association

March First (internet marketing firm marketing firm)

Mid-Ohio Regional Planning Commission

Morgan Stanley Dean Witter (financial services firm)

Vorys, Sater, Seymour & Pease (law firm)

The Estate Group (service provider)

Salon Lofts (beauty salon chain)

Educational Profile

Bachelor of Arts, English Literature

Earlham College, Richmond, Indiana

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