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Social Media Marketing

Canton, Georgia, United States
February 18, 2019

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Career Objective

As a Creative Director/Strategist with over 15+ years of national and international print, social media, mobile, web/interactive and television advertising experience, I've headed teams of art directors, writers, graphic designers, producers, web designers and illustrators, producing exciting and sometimes award-winning work in all media. Creating B2B and B2C campaigns for both national and international clients. Developing marketing strategies to gain insights of our demographics effectively giving my clients a better understanding of how to best target and stay ahead of marketing trends. Additionally, I cherish the opportunity of working cooperatively with account teams, thinking strategically to develop the kind of creative briefs that inspires memorable and effective creative work. Experience

A.J. Rodrigues Group, Inc. New York, New York

2000 - Present

Creative Director/Strategist

Created and produced corporate communication campaigns in all media. Rebranding and developing an all-new digital footprint which included web sites, micro sites, e-mail templates and strategies on how best to reach new markets for:

• Apollo Investment: Redesigned their web site, created a series of email templates and landing pages.

• CB Richard Ellis: Developed ad campaigns for many of their national and international corporate real estate holdings.

• Ernst & Young: Pitched and won the account.

• KPMG Consulting: Researched and developed a new look for the brand.

• MTRC-Hong Kong: Developed an award winning marketing campaign for One Financial towers in Hong Kong.

• Hampshire Companies: Researched and developed a corporate look for the brand.

• RR Donnelley: As a client, we designed most of their financial projects.

• Darien YMCA: Researched, developed and designed all of their marketing materials.

• SAP Business One: Researched and developed their marketing programs to stay competitive.

• Nemours Hospital for Children: Developed and designed all of their marketing offerings.

• Whole Foods: Researched and developed all of their new store introductory advertising. 13430 SW 9th Pl Davie Florida 33325 • P:954-***-**** • E-Mail: KEM DINALLY


Saatchi & Saatchi New York,New York

1995 - 2000

Associate Creative Director/Producer

Created and produced national and retail advertising for the following clients:

• Ernst and Young: Developed a strategy for a new look and to reinforce their presence in the marketplace.

• UBS PaineWebber: Designed a campaign to reach “boomers” with portfolios valued at $30 million+ who wanted to achieve steady growth for their retirement.

• Glidden Dulux Paints: Created and rebranded an entire product line to appeal to Gen X and Millennials.

• Children’s Tylenol: Designed a new campaign to appeal to young parents.

• Reynolds Wrap: Researched and developed the famous Pat and Betty personalities that became the spokes economists for all of their product line.

• Pepperidge Farms: Designed the new look for their Milano and Goldfish line of cookies.

• Wild Turkey Bourbon: Researched, strategized and designed a new campaign to reach a more sophisticated demographics.

• Provident Insurance: Researched and developed a new marketing campaign to pitch the account with success.

• Guggenheim Museum: Developed and designed an ad campaign to gain market share.

• Toyota: Developed and designed all their local dealership advertising.

• Celebrity Cruises: Researched and developed a fresh look for the cruise line that appealed to the more sophisticated traveler.

• General Mills Cheerios & Total cereals: Developed and produced a constant award winning series of campaigns for both product lines.

• Paramount Theme Parks: Developed and designed a campaign for the entire line of theme parks to attract teen and young adults.

Puckett & Warren New York, New York

1994 - 1995

Senior Art Director (Freelance)

Created and produced cooperate print campaigns for CBS TV Guide ads for the programs

• 48 Hours & Eye to Eye: Researched and developed an all-new campaign to reach a particular demographics which was a success.

• Brown & Williamson Corp: We developed a national campaign aimed at defending the corporation against the class action smoking lawsuit. Saatchi & Saatchi Advertising Worldwide New York,New York 1990 - 1994

Group Head/Senior Art Director

Conceptualize and designed a national advertising campaign for Silo: The second largest national consumer electronics and appliance chain in the United States. Supervise both television, print, out of home and photoshoots. Education

School Of Visual Arts New York, New York • Bachelor of Fine Arts degree,1982 Awards

Ten - J.Walter Thompson Advertising Achievement Awards Four - Clios (Best TV Campaign)


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