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Digital Marketing Director

Location:
Springfield, Pennsylvania, United States
Posted:
November 29, 2018

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Resume:

Philadelphia, PA

1-215-***-****

WALT SCHOENBORN ac7tvh@r.postjobfree.com

VP / Director of Digital Marketing

** ***** ** ******* ********* leadership with agency and B2B marketing experience in pharmaceutical, CPG, and tech sectors in Philadelphia and New York markets. Comprehensive knowledge of digital insights, analytics and content strategies with a focus on optimization and conversions.

Over 10 years of digital department leadership with budget and P/L management experience. 10/2018 - Present

12/2017 - 10/2018

8/2016 - 12/2017

Sr. Director - Brand Marketing

GSK – Philadelphia, PA (CONTRACT)

Consult for Analytics and optimization reports determining spend, efficiency and effectiveness on content in regards to CMS, landing pages, websites and social. Utilize Adobe Analytics, Google Analytics, Alteryx, SEMrush, MOZtools, Screaming Frog auditing and Gubspot for in-bound marketing efforts. Accomplishments:

Saved over $100k in digital outside spend while increasing conversions by over 22%. Developed internal insights and analytics team specific to brand marketing Brand Director - Marketing and Client Services

SCHILLER Brands - Philadelphia, PA (CONTRACT)

Managed all internal and external marketing teams / agencies in regards to content creation, creative direction and spend (budgets). Managed client services, analytics and digital insights in regards to all Schiller brands. Directed International marketing teams for Schiller brands in France, UK and Germany. 19 direct reports with my role reporting directly to CEO and President. Accomplishments:

Managed over $2.3M in brand marketing budgets and implemented an overall savings of $400k in marketing spend while improving conversions by over 18% within 8 months. Implemented CRM platforms ( Microsoft Dynamics 365 and ZOHO ) as well as Hootsuite for social content, Hubspot for in-bound marketing efforts and Adobe Experience Manager for content management.

Integrated Salesforce dashboards with product management departments, sales departments and dealer / distributor channels.

VP Marketing / Director

THE EVEREST GROUP - Philadelphia, PA (CONTRACT)

Director of the direct and digital marketing departments for the regional pharmaceutical division of the company during its life sciences / clinical research expansion in the Philadelphia area. Responsible for FDA and HIPAA compliancies during medical legal review processes (MLR) and generating content accordingly. Functioned as regional company ambassador for executive conferences, seminars and trade shows. Developed and implemented Veeva CRM with applicable plug-ins and dashboards. Accomplishments:

Secured over $3M in project work for the company.

Facilitated contract engagement with R&D / Clinical trial contracts. Created internal team to generate Wordpress CMS website and Salesforce / Veeva CRM platforms. Created trade show and conference program with applicable partner sponsorships, experiential Summary

Experience

https://www.visualcv.com/guest-4547013

1/2015 - 7/2016

1/1998 - 12/2014

marketing programs and live digital content and engagement. VP Marketing and Communications

POWERHOUSE - Philadelphia, PA (Contract)

Director of digital and direct marketing departments for POWERHOUSE for domestic and international brands. Initiated first internal marketing department in the company's 30 year history. Responsible for bringing all WordPress content, blogs, social media and analytics reporting in-house. Improved conversion rate by over 30% while saving nearly $500k in agency spend. Accomplishments:

Secured over $3M in project work for the company.

Facilitated contract engagement with R&D / Clinical trial contracts. Created internal team to generate Wordpress CMS website and Salesforce / Veeva CRM platforms. Created trade show and conference program with applicable partner sponsorships, experiential marketing programs and live digital content and engagement. VP Marketing and Business Development

BIG Production - Philadelphia, PA (Agency)

Started as an Associate and finished as VP level over 16 years at same agency. Directed and led the international and domestic pharmacutical and healthcare sector of the digital marketing division of the company. Clients included GSK, J&J, Eli Lilly and Sanofi. Two divisions of 12 direct reports responsible for content strategy, analytics, insights and social strategies for the company. Initiated digital media purchasing and acquisitions for our clients including PPC and display, digital campaign strategies and influencer programs.

Accomplishments:

Secured over $20M in digital project work for the company in 15 years. Pharmaceutical clients listed above. Additional clients included L'Oreal, Under Armour, Urban Outfitters, Limited Brands and others.

Received various certifications including Google AdWords, Google Analytics, Salesforce, Project Management Certification (PMP), Microsoft Dynamics and others. Focus on Analytics and CRM development.

Applications

Adobe Analytics

Google Analytics

Salesforce CRM

Veeva CRM

ZoHo CRM

Microsoft Dynamics 365 CRM

MOZtools

SEMrush

Hubspot

Hootsuite

Alteryx

Marketo

Pardot

Adobe Experience Manager

WordPress

Skills

Education

https://www.visualcv.com/guest-4547013

1994 - 1996

1989 - 1994

Master of Arts, Marketing and Integrated Communications Boston University

Boston, MA

Bachelor of Arts, Clinical Psychology

Boston University

Boston, MA

Surfrider Foundation

ALS Hope Foundation

Susan Komen Breast Cancer Foundation

Springfield Township - Lacrosse coach (volunteer)

Westtown School - Field Hockey coach (volunteer)

Volunteer

https://www.visualcv.com/guest-4547013



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