J. BRIAN BEASLEY cell 770-***-****
Experienced, goal-oriented Senior Metrics and Reporting Analyst with a proven and diversified background in high-profile Sales Reporting, Data Analysis, Customer Focus, Forecasting, and attention to detail.
AT&T - Lead Manager Ecommerce Nov. 2012 – Sept. 2018
Produced weekly Scorecard / Dashboard for Leadership with key Sales Operations metrics
oTo measure the pulse of the Business and maintain historical data for Business questions.
oThe Scorecard is used for meetings with upper management and by the AT&T Back Office management team members.
oWorked with the various user groups to gather requirements to transition to Tableau; led the roll-out effort with the key Business leaders.
Provided a monthly forecast for calls and orders for the Online Channel Call Centers – Wireline and Mobility.
oIn 2017 TV_BB had 900,000+ calls offered, with a call to forecast ratio of 104%.
oOngoing collaboration with vested parties to continually improve the process and identify any reporting gaps between the forecast and actuals.
oDevelop run rates at a Program level and apply seasonality and marketing factors
oTrack actuals to forecast on a daily, weekly, and monthly basis – and report out.
Support Back Office and Call Center Operations – Reporting and Analysis
oPromptly and accurately answered Business questions from Leadership around key measures such as call trends, order fallout rates, and conversion rates.
oDeveloped analysis of historical call volume trends to assist with answering the questions and concerns around significant increases in calls and costs in the call centers.
oHosted Daily Ops call with the Business and Call Center leadership
Sales Tracking, Reporting, Analysis
oBuilt a Partner Scorecard for each vendor to be used in regular performance meetings
oProvided quarterly results to the team for commitment measures
Program Management, Budget, Invoices, and Accruals
oQ1 2018 budget overrun – provided YoY analysis and identified major drivers
oAssist with annual budget-setting process
Sustain a Daily Briefing Report by using Business Objects to generate several daily input reports
AT&T - Senior Online Marketing Manager May 2009 – Oct. 2012
Sales Operations – Lead on Sales Dashboard Reporting to Senior Management
eCommerce Analyst, Sales Forecasting, Sales Planning – Online channel
Created Dashboard to track all key metrics from the top of the funnel (traffic), to Sales.
Presented Dashboard results to team and Leadership weekly
Work with Finance to obtain annual targets on key metrics and track carefully.
DES, Inc. – Contractor for AT&T June 2006 – Apr. 2009
On-line, Wireline sales tracking and reporting for 22 States.
Developed a Dashboard to track and measure key results for the Online Channel.
BellSouth Telecommunications: 1998 – May 2006:
Business Manager – Sales Operations - Reporting, Analysis, and Forecasting 1998 - 2006
Large Business Sales and Compensation
Closely involved in annual Sales Target-setting
oCoordinate with Finance for a “top-down” view and the Sales teams for a “bottom-up” view.
oObtain consensus and track results weekly, and create and publish Ranking reports regularly.
SOFTWARE SKILLS / KNOWLEDGE
MS Excel – look-up, pivots, graphs, Access, Business Objects, Data Warehouse, Sales Operations, Call Centers, Forecasting, Strong Analytical skills, Reporting, Attention to Detail, Timely and Accurate Deliverables.
M.A., Masters in Public and Private Management - Birmingham Southern College B.S., Business Finance - University of North Texas