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Social Media Assistant

Location:
West Palm Beach, Florida, United States
Posted:
August 21, 2018

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Resume:

Fernie Ruano Jr. ● ac6rcb@r.postjobfree.com ● Miami, FL

SUMMARY OF QUALIFICATIONS

● Objective as an active employee, involving responsibility, community and working with others to achieve advancement and growth in a corporate setting, including television or marketing communications

●Skilled professional experienced in creative writing, media publishing, media relations, event production and ad agency environments; looking to apply my skill set, including my writing ability, to standout while becoming an irreplaceable asset across multiple platforms

●Educated in mass communications with expertise in sports, lifestyles, music and pop culture

●Dedicated to meeting and exceeding deadlines in fast-paced environment

●Fully-bilingual with analytical savvy to identify a specific need and support a philosophy

● Proficient in Office Package (Word, Excel & PowerPoint) and HTML Editing (Microsoft FrontPage)

● Detailed storyteller capable of following a niche or directive in line with selling and marketing a product

●Fully-bilingual with excellent written and verbal skills in Spanish

● Self-taught social media manager adapt at branding content on Twitter and Facebook

● Editing proficiency, ensuring the consistency of superior grammar

EDUCATION

● Florida International University, Miami, Florida – Bachelor of Science, Mass Communications, 1994

● Miami Dade College, Miami, Florida – Arts Associate, Journalism, 1992

PROFESSIONAL EXPERIENCE

● March 2013-Present: Wordbyfernie (www.latinbeatsvibe.blogspot.com) – Blogger, Content Producer

● Developed and effectively marketed blog niched in sports, pop culture and culturally-relevant brands in Miami

● Coordinated and wrote related stories, including a Scarlett Johansson Q/A and weekly ‘Weekend in Miami’ column

● January 2015-Present: Vegas Insider - Researcher, Content Producer

● Researched and wrote content on select college basketball and baseball games for sports handicapping website

● Responsible for marketing content on social media platforms, including Facebook and Twitter

● January 2014-April 2014: IMG Sports Agency – Marketing Communications Writer, PR Assistant

● Formed part of a team continuously meeting to conceptualize and strategize marketing initiatives

● Applied creative writing skills to coordinate and develop content for publication geared around marketing brands

● Granted access to professional athletes, including Maria Sharapova, with the idea of conducting niched interviews

● January 2014-April 2014: Billboard – Digital Content Producer, PR Assistant

● Produced time-sensitive content for publication before and during Latin Billboard Music Conference ;Marketing Communications Writer, PR Assistant Applied creative innovation and conceptualizing to complete time-sensitive content (stories) themed with social media strategy● Researched, developed and produced

● Covered and produced a Q/A/profile on Marc Anthony and ‘The Making and Marketing of World Cup Music’ panel

● Covered and produced content on marketing awards panel and awards show

● Transferred notes and bullet points while helping co-worker during conference; marketed content on Twitter and Facebook

● January 2014-April 2014: Hispanicize - Digital Web Producer, Event Coordinator

● Researched, developed and produced time-sensitive content for digital publication

● Suggested and identified talent in group meetings for music portion of the conference’s panel sessions

● May 2014-September2014: Latin Blah - Digital Content Producer, Marketing Liaison

● Researched, developed and produced time-sensitive content for U.S. Hispanic-niched website

● Applied creative innovation and conceptualizing to follow a strategic theme directed at a target audience with the idea of marketing content on social media

●Completed a lead Q/A on Latin pop band Grupo Treo; also published by Mega TV

● April 2011- September2013: Voxxi - Staff Writer, Lead Columnist

● Researched, developed and produced time-sensitive content for U.S. Hispanic-niched website

● Expanded on a self-initiated niche as a culture and sports content producer telling stories about centered around Hispanic influencers, including a profile on Puerto Rican actress Adamari Lopez; coordinated and produced business-toned stories, including how bilingual artists singing in multiple languages increased their marketing power in “Bilingual Artists, Bilingual Success”

●Assisted Sports Editor by lending story ideas and media contacts in order to increase readership

● September-December2013: Latin Heat - Digital Content Contributor

● Researched, developed and produced time-sensitive content for music and entertainment website

● Managed my own content on Twitter to open dialogue based on subject matter

● Made homepage with “The Spanglish Music Generation: Beyond the Conga”, an analytical review of music artists projected to define the industry for generations to come

●Produced a look at the history of Latin music and the significance of each genre has had on the mainstream in ‘Latin Music Stars Looking beyond Facebook and Twitter’, which included interviews with Miami-based publicists and stats to support the financial impact of Hispanic music consumers

September-December2013: Page Q Sports - Digital Content Contributor

● Researched, developed and produced content for Miami-based culture and sports website

● Made homepage with two features including “The Evolution of Female Meteorologists in South Florida”, a detailed expose of the financial impact of female meteorologists in the Miami TV market

February 2008- April 2011: Hispanic Magazine - Staff Writer, Contributor

● Researched, developed and produced Latin music content and relative features on a daily basis for U.S. Hispanic website

● Made cover of publication with profile, long form critique of singer/songwriter Nelly Furtado in “Oh, Nelly” and “Perfectly Paulina”, a profile of Mexican singer Paulina Rubio, both angled around albums

October 2008- May 2009: Gulfstream Park - Marketing, Media Relations Assistant

● Assisted in all event production activities, including creating media lists and setting up pressers

● Organized and conducted walking tours of park attended by spectators on race days

● Developed and produced content promotional content primarily used for monthly newsletter

● Wrote feature stories on jockeys and park executives used for in-house marketing initiatives

● Assisted jockeys with translations during their respective daily media sessions

February 2003- January 2010: Miami New Times - Staff Writer, Contributor

● Researched, developed and produced Latin music content and relative features on a daily basis for alternative weekly and its accompanying media platforms

● Attended press junkets and events such as album releases with the expectation of providing coverage

● Attended concerts of high-profile Latin artists with the expectation of providing written reviews

April 2006- September 2007: Zimmerman - Copy Editor, Creative Assistant

● Proofed, edited and trafficked all ad collateral after ensuring proper grammar and verbiage

●Worked with creative managers of diverse clientele like Auto Nation and the Miami Dolphins to ensure proper guidelines

● Researched and image searched for senior copywriters as assigned by department directors

February 2005-December 2005: Creative Mind Works - Copy Editor, Creative Assistant

● Proofed, edited and trafficked all ad collateral after ensuring proper grammar and verbiage

●Worked with creative managers of diverse clientele like City of Aventura and Florida Marlins to ensure proper guidelines

● Researched and image searched for senior copywriters as assigned by department directors

Additional Experience

● MDC, WTVJ-4, Scouts, Coral Gables Publishing, Miami Herald, Palm Beach Post, Key Biscayne Publishing, Ocean Drive Magazine and VMS



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