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Sales Professional

Mahwah, NJ, 07430
March 08, 2018

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David Alan Luke

Mahwah, NJ *****


Sales Director

Client-centered senior level Sales Executive with more than 15 years of experience driving revenue growth, account management, and technology product implementation in the media and creative technology industries. Demonstrated history of building strong coalitions and buy-in at the top organizational levels. Proven track record of exceeding sales targets, coaching diverse teams, and ensuring exceptional customer service. Expertise in relationship building, forecasting, strategic partnerships and collaboration, and industry networking. Expert in strategizing digital, print and mobile ad campaigns. Revenue generation over $15,000,000. Extensive industry contacts.

Core Strengths

Strategic Planning

Profit Focused

Team Building

Teaching & Mentoring

Salesforce CRM

Enterprise Software

Multimedia Ad Campaigns

Public Speaking

Client Needs Analysis

Business Development

Key Account Management

Multi-level collaboration

Professional Experience

HUNTINGTON, Englewood, NJ 2016-Present

Center Director

Responsible for $750,000 in annual revenue.

Collaborate with senior executives on consultative selling strategies.

Create successful sales and marketing strategies and campaigns.

Sign in new customers, build new relations, liaise with stakeholders, and research the market.

PANTONE, Carlstadt, NJ 2015-2016

National Sales Manager

Cultivate partnerships with executive leaders and key decision makers.

Collaborate with Adobe for Pantone color software sales.

Create successful sales and marketing strategies and campaigns.

Serve as organizational ambassador and SME for industry forums.

Sign in new customers, build new relations, liaise with stakeholders, and research the market.

TIME INC., New York, NY 2014

Sales Force Effectiveness Manager

Assisted in the improvement of the Time Inc. sales process to salesforce CRM.

Became the lead subject matter expert in sales and marketing for salesforce internal implementation.

Trained and mentored the sales team on the use and value of salesforce CRM.

Led the implementation and launch of Salesforce CRM to the entire sales team.

PHOTOSALON.COM, Washington Township, NJ 2010-2014

Director - Business Development

Developed go-to market strategies and build collaborative models.

Managed over 1 million photo assets.

Collaborated with Getty Images to manage photo assets.

Hired, trained, coached, and mentored marketing team and ensured consistent performance in achieving targets.

PICTORIAL OFFSET, Carlstadt, NJ 2008-2009

Vice President, Sales

Strategized and implemented marketing campaign focused on new market segments.

Successfully implemented sales training program to help team increase their market share.

Implemented sales plans to meet set targets

Conducted monthly revenue meetings to ensure that the target revenue is met


East Coast Sales Director

Rebuilt, restructures and revitalized the sales team.

Hired, trained, motivated and managed the sales team.

Secured new profitable lead sources and designed / implemented new sources.

Identified new business opportunities, even in tough market.

THE FORM HOUSE, Bedford Park, IL 2001-2007

NY Sales Director.

Restructured the sales operations with standardized processes.

Hired and trained a high performing sales team to improve overall revenue growth.

Conducted strategic sales and marketing campaigns to prospective and current clients to improve the company’s operations and sales growth.

TIME INC., New York, NY 1999-2001

Advertising Production Manager for Time Magazine

Managed sales of Time magazine, including exceeding targets for revenue growth.

Collaborated with cross-functional teams to coordinate resources and established reputation as trusted advisor to large enterprise clients.

Lead the launch team from start to finish for launching the most successful magazine “InStyle”

Managed and mentored a team of 12 sales people.

Career Notes

CITY UNIVERSITY OF NEW YORK, Adjunct Professor 2012-Present

Over 200 under graduate students and growing. Collaborate with corporates and assist the students in finding internships and employment.

Non Profit Affiliations

President, Past President, Advertising Production Club, Current

Vice President, Advertising Production Club, 2009 - 2016

President, Past President, GC Scholarship Foundation, 2012 - 2015

Vice President, Bergen County Players, Current

Education and Credentials

Bachelor of Arts, Hartwick College, Oneonta, New York

“Outstanding Graduate of the Year”

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