Personal Assistant Communications Manager

Tanya West

adtrha@r.postjobfree.com

Tel Aviv, Israel

*72.50.545.9809

Languages:

English Mother tongue

Hebrew: Conversant

French, Spanish & Italian - Conversant

Technical Skills: Mac OSX; Microsoft Office, HTML6, WordPress, HubSpot, SilverPop, Marketo, SalesForce, Google Analytics, various AI tools to track UX/UI and measure content performance.

Employment History

Current position: Marketing Manager – Expecting.ai

Recently acquired position where I am responsible for all Customer Service and contact in addition to Marketing Management. The company is a small startup but the workload is two intense to be responsible for both positions.

Marketing Manager – Next Insurance – January 2019 – June 2019

Create and execute content creation, editing and publication. Manage content for the website, blog, internal and external publications, press releases, presentations, and internal and external campaigns. I work closely with external media and public relations consultants to create public relations strategies for Q1-Q3 of 2019.

*When I accepted this position, I was aware the commute would be long; however, the Company has decided to relocate the offices in the coming months to a location that severely extends my commute. As a result, I am looking for employment within Tel Aviv.

Content Strategy Manager – Consultant – Brightech August 2018 – November 2018

Created team of Authors and a brand new blog. Created and executed Content Scheduling and Publication Calendar. Created email marketing funnel which became the 3rd highest revenue channel in Company history. Created other content such as Press Releases, new product launch campaigns, product manuals and advertising campaigns.

Content Marketing Manager – Stox.com – November 2017- August 2018

• Created, edited and reviewed marketing campaigns, website content, presentations. Managed logistics for events and roadshows.

• Managed social media profiles and public relations matters. During the first 3 months of my employment with Stox, I grew profiles such as Twitter with followers and interactions by more than 50%.

Freelance Marketing Consultant - 2015 - 2017

I was offered a chance to participate in the creation and launch of very exciting projects in the FinTech and medical sectors. The projects were completed successfully at the end of 2017.

Director of Branding, Content & Public Relations - Trademarker Group - 2013 - 2015

1. Creating content, branding concepts and managing all aspects of public relations across 8 brands owned by one financial services group.

2. Responsible for managing, editing and approving all content across various channels: social media and offline marketing campaigns, in coordination with the media buying manager/team in order to bring quality leads from our websites, blogs, advertisements, trade shows and affiliates across campaign channels. Organized & executed all company events – including trade shows, from setting annual event budget to booth design and on-site execution at trade shows.

3. Received industry recognition and awards for our finance blog under my creation and supervision of the contributing writers.

Marketing & PR Manager - SpotOption - September 2012 - November 2013

1. Created and managed online and offline marketing campaigns for the B2B technology provider.

2. Wrote and edited Press Releases for the company, White Labels and other partners.

3. Responsible for event management, from negotiating space/design, marketing materials and presentations.

*My tenure at this company was as a maternity leave substitute for the Director of Marketing.

Assistant Communications Manager/PR Assistant to Country Head & General Manager - BNP Paribas - 2010- 2012*

• Responsible for trade show events, including tennis tournaments sponsored by the Group (Fed Cup & Davis Cup)

• Extensive coordination with marketing teams on various projects locally and internationally

• Wrote Press Releases and coordinated media events

*BNP Paribas in Israel was reduced to a representative office as of June 2012, staff of 50 reduced to 5.

Assistant Editor - 60 Minutes - 2008 - 2010 (Returned to previous employer/Upgraded Position)

1. Required intense scheduling abilities, independent task creation and execution.

2. Wrote/edited articles for my assigned lead journalist and team.

3. Responsible for fact verification, setting follow up interviews, verifying sources, communicating with technical/production teams on editorial content prior to broadcast.

Marketing Account Manager/Affiliate Manager - LIVEperson - 2007- 2008 Ra'anana, Israel

1. Managed online community and blog, wrote articles for Affiliate’s pages on the website.

2. Coordinated and monitored marketing campaigns.

3. Supervised team of 8 Support Members in answering billing questions for customers, training, writing policies and procedures.

4. Manage affiliate’s accounts, writing ad campaigns/creatives, managed and tracked daily numbers.

Account Executive - Lancôme Cosmetics - 2001- 2007 Los Angeles, CA/Houston, TX

1. Manage daily business, which includes setting counter sales goals for the week/month/year.

2. Interviewing, hiring, and training new associates.

3. Executed special events at various in store locations.

Personal Assistant - "60 Minutes" Journalist - 1997- 2000 Los Angeles, CA

1. Organizing travel and interview/work schedule while in the US.

2. Researching and preparing briefs on US-based reports for broadcast outlets and publications.

3. Managing US based accounts (follow up accounts payable for television and print contracts).

4. Fact-checking manuscripts, wrote introductions to printed articles.

Education:

Arizona State University, Tempe Arizona

Biology Major; English Minor—with Communications focus

References are immediately available and furnished upon request

Writing Samples

www.Expecting.ai

Blog posts & website pages on Next-insurance.com

All Blog posts on stox.com from November 2017 – August 2018

Created entire blog and content schedule for Brightech

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