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Relations Manager Airtel

Lagos, Nigeria
July 31, 2021

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**, ******* ********* ****** ******* Estate, KOSOFE – LAGOS NIGERIA.

Email: Tel.: +234-806-***-**** Objective

To obtain a challenging position with a market leader that utilizes my experience in brand development management product management, marketing management, customer management, account management, and project Management.


Over 13 years’ experience of driving strategic growth and product visibility for leading FMCG companies, corporate and working with the biggest media buying organizations to build strong brands in Africa countries which include Nigeria the biggest continent, Ghana, Kenya. Highly competitive, passionate, persuasive and articulate, able to achieve results others believed to be impossible experienced brand and Trade Marketing, Experienced in Marketing Strategy and Planning, Media Management, Brands Management, Market Research and Strategic Positioning and others related brand activities Talented, result-producing Marketing Professional with a proven track record of accomplishment in Trade Marketing, Brands Management, Planning and leading comprehensive Marketing Strategies in support of business goals and objectives.

Demonstrated success-driving growth in targeted markets through the implementations of Key Projects and Solid Leadership, Self-starter, Able to build and guide middle and junior performing Marketing Teams and adept in communication with management, vendors, and internal departments to coordinate overall marketing efforts. November 2017 – Till Date.

Express Pharmacy Nigeria Plc.

National Trade Marketing Manager

• Provide technical Leadership for all the Utilities and Store teams through coaching and support for their technical development.

• Creating effective house consumers' primary needs and habits in own specific channels, coordinating and aligning or co-creating directions and plans with cross functional Medical/Marketing and Sales organization.

• Developing channel assessment in term of trend, performance and opportunities and determining channel demand creation to achieve sales target and win share.

• Developing effective and creating house strategies related shopper habits and customer customization plan.

• Developing monthly category & channel plan and defining priorities to support customer development teams.

• Maximizing and controlling category and channel budget plan to achieve targets.

• Developing annual budget planning indicating channel priority and focus with action plans to ensure that budget allocation is effective and well-spent.

• Developing the business development plans which are in line with the strategy and implementing its excellence to achieve business growth goal.

• Assisting in developing and monitoring the ongoing implementation and evaluation of organized channel activities, projects and promotions within budget and on-time in order to maximize the return on investment and ensure adequate levels of trade and consumer participation.

• Maintaining a complete understanding of the dynamics and trends within the categories managed with implications and recommendations to Sales/Marketing team and other functions.

• Working proactively to identify business opportunity and developing channel growth strategy under determining channels.

• Understanding Category Visions, Drivers and Strategies so that derived opportunities to grow Company's- Houses are aligned with Channel Strategy.

• Providing Company's-Houses resulting propositions delivered for the shoppers and customers.

• Leading channel strategies, delivering channel plans, implementing customized channel communication based on insights and priorities between the Marketing Teams and the Customer Sales Teams.

• Ensuring alignment among Channel strategies and Customers in all cores works in customer management, i.e. Customer Plan, Demand Management and Category Development and Merchandising.

• Managing customer team to achieve the channel marketing plans and objectives (sales target, market share and distribution coverage by account and profitability in each account) and applicable sales forecasts to the account.

• Motivating and controlling customer’s team to ensure minimize channel diversion and delivering a level of productivity that meets company plans/expectations. December 2013 – October 2017.

Food Concepts PLC

Head Brand Management and Strategy (West Africa)

Managed 4 Marketing lanes - Brand Development, Brand Building, Customer Development & Customer Marketing.

. Consumers Understanding: of hearts and minds of the African Consumer - able to translate into the 6 Ps mix best for Africa.

. Route to Market/Territory Management/Trade Channels/Trade Terms etc. (on the team that set up the RTM for Nigeria).

• Drives the enhancement of brand image and all innovation and upgrade presence of food concepts Brand in West Africa Markets

Drive Top of Mind Awareness (TOMA) and Intention to Purchase (ITR) of all brands in other to increase market share segment for the youth and consumers brand. Managing the digital landscape for all segment both online and offline in other to create awareness for the brand that they are used to consumed

• Creating brand understanding of the marketing process: Consumer insights, strategy, brand positioning, brand communication, brand activation, brand innovation

Manage the Activation for the BTL & ATL in other to achieve the business objective through the third party agency and make sure that the activation increase both the retail and consumer market share.

• Exhibit a category view required in allocating category budget down to brand level based on business priorities

• Clear knowledge and understanding of brand portfolio dynamics and consumer touch points relevant to the category and consumer behaviour traits and trends

• Lead the process required for setting communication objectives and defining target audiences

• Provides the ability to challenge channel implementation strategy against brand and category strategy to ensure optimal fit

• Sufficient knowledge that provides the ability to challenge channel implementation strategy against brand and category strategy to ensure optimal fit

• Manage the sensitivity of price positioning in growing the brand and its role in the portfolio

• Define individual brand roles in the portfolio in order to create integrated portfolio consumer needs state /segment strategy

• Identify and fill in gaps in consumer/market knowledge in order to create new insights

• Brand championing and bring it to live throughout the organization (brand ownership)

• Co-ordinate the implementation of brand plans

April 2012- November 2013.

Olam International

Regional Trade Marketing Manager

• Directed and managed the company’s marketing function to identify and develop new customers, and new markets for Company’s products.

• Researched and Developed strategies and plans which identify marketing opportunities, direct marketing, and New Project and Product Development.

• Developed and managed Marketing budgets, and managed the Development and Management of internal Marketing operations budgets.

• Planned and Coordinated public affairs, and Communications efforts, to include public relations and community outreach, Billboards and other market visibility projects.

• Established and implemented Short and long-range Marketing goals, objectives, policies, and operating procedures in line with corporate Vision and Mission.

• Supervised the planning and development of company marketing and communications materials.

(Banners, Billboards, Signage, Buntings and other POS materials

• Represented the company at various community and/or business meetings to promote the company’s interest.

• Supervised the preparations, issuances, and delivery of sales materials, exhibits, and promotion programs.

• Promoted positive relations with partners, vendors, and distributors.

• Conceptualized, Developed and Executed Events, Sales and Promotions Activities for Olam.

• These included; Cooking Competitions in All regions and Major Festivals in Ghana, Video on Wheels and Market Activations for Brands, ‘Chop Bars’ and Food Vendors Meet and Seminars, Modern Trades in selected Top ranked Malls and Supermarkets, Secondary Sales, Van Sales and many others.

• Market Researches (Quantitative and Qualitative), and Market Activations.

• Media buying from Agencies and Media houses, Media Managing including Spots Planning and placing both Radio and TV, Managing Media Monitoring and ensuring spots bought are played on time and on right channels. Joint Customer Care/ Satisfaction role.

• Drive execution of promotional activities to deliver profitable returns for the company

• Coach & manage a team of Sales Managers to deliver on set Sales objective.

• Identify and harness sales development opportunities within area of coverage.

• Ensure market penetration of products into competitor’s markets.

• Drive the forecasting of future sales volumes to assist with the commercial strategic plan

Jan 2011- March 2012

Airtel Network

Senior Brand Support Manager

• KPIs: TOMA, Bonding scores, Brand Association Indices,

• Responsible for identification, selection, design and implementation of Airtel Nigeria’s Brand Assets, Events & Sponsorships strategy as aligned to Airtel Africa guidelines and objectives.

• This includes Airtel Nigeria Brand Ambassadors and Airtel CSR TV program – ‘Touching Lives’.

• Responsible for the annual /quarterly finance and resource planning, budgeting, management plus reporting for the function at Airtel Nigeria.

• Responsible for the comprehensive internal & external leverage strategy plus execution of Airtel’s investment on these Assets, Events & Ambassadors via PR, Advertising, Merchandising, Sales activations, Channel branding, Digital & Social media, Website update, Intranet and other employee platforms pan Nigeria including the company’s monthly Newsletter.

• Responsible for planning, rotating and approving advert material placements, hypes, scroll messages and promotions on all Airtel owned/sponsored Media assets on Radio, TV and Press Nationwide (Terrestrial and Satellite).

• Responsible for identifying, selecting and managing Event activation agencies to achieve results aligned to Airtel Nigeria’s strategic objectives per Brand Asset Campaign.

• Responsible for briefing and managing Brand, Media, Digital and PR agencies to achieve results aligned to Airtel Nigeria’s strategic objectives per Brand Asset Campaign. Feb 2008 –Dec. 2010

Brand and Customer Relations Manager

Lead Consultant on all marketing and brand strategy issues with responsibility to build value into the retainer- based business through high-level strategic insight, top-level relationship management and business support on all strategic initiatives (local/global).

Hands-on support on Competitive intelligence, marketing analysis and brand strategy distillation on regular basis.

• Dedicated day-to-day management of MTN’s marketing, brand strategy and communication development, as a team leader of a motivated hybrid of 27 Brand Strategy and Creative development professionals.

Key projects include:

MTN Nigeria Brand and Communication Strategy Roadmap: Strategic Planning of all theme, product, segment, Social marketing, retail, Sponsorship and Regional campaigns. MTN Nigeria Channel Re-engineering Project: Extensive analysis and profiling of the Nigerian telecoms channel space with a view to developing a branded engagement platform for the retail end of the value chain (Bizlift initiative)

MTN Nigeria Social Marketing and CSR Roadmap Strategy: Development of an all-encompassing framework to integrate the social equity of the MTN Foundation into the overall MTN brand. Led the strategy team that developed a proprietary measurement system for CSR impact on the overall MTN brand value

-MTN Global FIFA Sponsorship Communication Strategy.

-MTN Ghana Masterbrand Development Strategy.


Oct 2


2003- Jan 2008

Growth and Development Brand Manager

In this role, i am most proud of my business leadership that delivered high double digit growth on the Close up Brand. The growth was based on clear strategic interventions across different elements: product innovation, commercial innovations, pricing interventions, pack extension launches, brilliant marketing and go to market. Detailed scope includes:

Brand development and growth:

Overall responsibility for brands Net outside sales and profit for the Fiscal year and quarterly. Overall responsibility of brands marketing support budgets. Competitive intelligence and response modeling.

Aligning pricing and trade margins.

Qualifying, developing and launching new business developments/ new products Identify Source of volume projects for product growth Winning with consumers and customers:

• Partnership with the Brands’ Global Unit contacts in regional head office to develop brands’ initiative master plan, campaigns and strategies to deliver current business objectives and long term 5 year goals. Leading Digital marketing pilot for all brands in Nigeria. Leading the trial action plan for all brands. Key objective is to design programs that will drive brand trial and awareness.

Building the organization:

Leading and coaching two brand multifunctional teams with 6 team members and 2 direct reports Working with top management as an extended lead team member to address organizational needs. Conducting trainings and lots more.

Market Support Activities:

• Develop different channels in the key distributor’s outlet in other to increase the numeric distribution for the company.

Documentation of competitive activities and reports to Unilever Nigeria Plc. Generating of weekly report through ULTRA and sending it via mail to Head Office Making Unilever Nigeria Plc. products visible and available within the KD territory Monitoring and working with the KD Sales men to deliver the KD target and ensuring customer satisfaction

Training of sales men and merchandisers on effective coverage through their Permanent Journey Plan (PJP)

Ensuring the achievement of sales target.

Planning sales strategies to increase sales targets and generate new sales Ensuring accurate report and data are sent to Head office at the right time (Unilever Nigeria Plc.) Monitoring of Unilever Promotion and ensure that the promo makes an impact in the sales out and give weekly report on the promo to the Head Office (Unilever Nigeria Plc.) Making sure that the Key Distributor abides by the Unilever code of business principle Ensuring discipline in the KD outlet

Ensuring of safety standard in the outlet and educating the sales men through safety talk Inside Sales –

Process incoming orders, coordinate supplies, and handled customers-related issues. Responsible for managing and tracking market advantage allocations for the entire company. WORK EXPERIENCE:

Oct 2


2003- Jan 2008


Growth and Development Brand Manager

Feb 2008 –Dec. 2010

Jan 2011- March 2012


Brand and Customer Relations Manager

Airtel Network Africa

Senior Brand Support Manager

April 2012-Nov 2013

Olam International

Regional Trade Marketing Manager

Dec 2013 –Oct 2017 Food Concepts PLC

Head Brand Management Strategy – West Africa

November 2017 – Till Date. Express Pharmacy Nigeria Plc National Trade Marketing Manager.


1994 – 1999

Makun High School, Shagamu – Ogun State

West African Examination Council (WAEC)

2000 – 2002

Moshood Abiola Polytechnic, Abeokuta – Ogun State

National Diploma Statistics

2004– 2008

University of Nigeria, Nsukka, Enugu State

B.SC (EDU) Statistics

2017-2018 Rome Business School Roma RM, Italy

Strategic Marketing

Professional Association: 2009

Nigeria Institute for Training and Development.

Specialized in Sales and Marketing


Date of Birth:


July, 1978

State of Origin:


Local Government Area:



Playing Cricket and Reading


Mr. Alexander Lawal

Main One Cable

Head Service Provider

Tel.: 070********.

Mrs. Nkechi Omozeje

Unilever Nigeria Plc

Customer Development Service

Regional Manager Sales and Distribution

Tel.: 080********.

Mr. Sushant Mukherjee

Airtel Nigeria

Vice President Sales and Distribution,

Tel: 080********

Contact this candidate