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Social Media Marketing

Location:
LIC, NY, 11104
Posted:
September 28, 2020

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Resume:

Sophia Miller

**** **** **, *** **, Sunnyside, NY 11104

217-***-****

adggzu@r.postjobfree.com

PROFESSIONAL SUMMARY

Marketing professional with 3+ years in social media management, content marketing, and branding. Champion of social media tools and technologies, with a track record of creating and implementing successful social media and marketing campaigns. Possess a MA in Digital Communication and Social Media, as well as a BS in Marketing. Excellent communication skills for outreach and copywriting ensuring a strong brand presence. Passionate for staying up to date on emerging social, digital and marketing trends.

EDUCATION

Master of Arts, Digital Communication and Social Media

The American College of Greece, Athens, Greece July 2019

Gained a systematic understanding of communication theory spanning traditional and digital media, developed critical awareness of current digital and social media issues, methodologies, and solutions.

Bachelor of Science in Business, Marketing

University of Kansas, Lawrence, KS December 2017

Minor in Communications

PROFESSIONAL HISTORY

Marketing Coordinator & Creative Designer

FreightSnap Kansas City, Missouri

January 2020- Present

Create, develop and manage social media campaigns, strategies, and objectives to drive inbound marketing efforts

Create and update both digital and traditional marketing materials to consistently and successfully communicate FreightSnap brand

Overhaul of company website to improve UI/UX, including infrastructure and copy

Provide weekly reports to highlight KPI’s to provide insights and recommendations for continuous improvement

Regularly update company LinkedIn, Facebook, and WP blog to create a stronger online brand presence, increase social media following by 3,000%

Bi-weekly Email campaigns, including creation, execution, and monitoring

Design, create and execute bi-weekly email campaigns. Track and report on KPI’s.

Plan and collaborate with external sources to increase brand collateral in order to develop better marketing materials, product photos, and video content.

Social Media Marketing Intern

Xenos Printing House Athens, Greece

September 2018-August 2019

Performed writing, and editing (photo/video/text) tasks for social media content

Plan monthly content calendar

Analyze, measure and report on social media engagement and KPI’s

Create, execute, and deliver social media strategies based on competitive research

Collaborated with team members on how to improve traffic and engagement

SKILLS AND CERTIFICATIONS

Proficient in all Microsoft Office applications Fluent in all social media applications and channels Adobe Creative Suite Intermediate photo and video editing skills Wordpress and other blogging Hubspot MailChimp Strong written and verbal communication skills Organized Strong Analytic skills Strong interpersonal skills and ability to connect with others Desire to learn from others Copywriting Expert understanding of all major social media platforms SEO SMO SemRush SEM Digital Media Google Campaign Manager Facebook and LinkedIn advertising Paid Media Facebook Ads Manager Media Planning Social Media Marketing Campaign Management Adobe InDesign

Inbound Marketing certified

Google Analytics and Adwords certified

REFERENCES

Anna Coleman 1-913-***-****

Colleague

Mara Xenou +30-695-***-****

Employer adggzu@r.postjobfree.com

Areti Krepapa +30-210-***-****

Dean and Professor, The American College of Greece



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