Sruti Keerthana

Facilitator and Certified Business

Analytics & Intelligence Professional

+91-950*******

adg0as@r.postjobfree.com

Coimbatore, Tamilnadu, IN

SUMMARY

Certified Business Analytics & Intelligence (BAI) Professional adept at utilizing analytical and database tools to scrutinize business operations & deliver client-centric solutions. Highly skilled in deploying statistical models and methodologies for deriving critical insights for the organizational leadership. Proficient in enabling knowledge- transfer via insightful reports & conceptualizing process enhancements for effectively contributing to bottom- line goals.

KEY SKILLS

• Business Analytics • Business Intelligence (BI) • Documentation & Reporting

• Requirement Gathering • Linear & Generalized Regression Modeling • Time Series Analysis & Forecasting

• Database Management • Data Validation • Communication • Client Relationship Management TECHNICAL SKILLS

• R • SAS (Windows and UNIX) • Tableau • SPSS • STATA • MS Office Suite NON TECHNICAL SKILLS

Creativity Communication Leadership Time Management Cooperation Adaptability Problem Solving Flexibility Decision Making Active listening Teamwork Interpersonal Skills EDUCATION Amity University Online & Arizona State University

Jun '19 - May '20

Postgraduate Diploma in Business Analytics & Intelligence

(PGD - BAI)

Coimbatore, IN

School of Distance Education (SDE) of Bharathiar

University

May '13 - May '14

MBA (International Business) Coimbatore, IN

Principles of Management and Organisational Behaviour Managerial Economics Accounting and Finance for Managers Marketing Management Human Resource Management Quantitative Techniques for Management

Research Methods for Management Corporate Communication Operations Management International Human resource management International Business Environment International Marketing Management International Financial Management and Accounting International Business Law International Banking Global Business Ethics Business Environment and Ethics Strategic Management PSGR Krishnammal College For Women May '09 - Apr '12 BBM (International Business) Coimbatore, IN

EXIM Procedures India Foreign Trade Income Tax International Marketing CRM Economics Logistics & supply Chain Management HRM Organsation Behaviour International Financial Management Total Quality Management Entrepreneurship and Project Management Cost and Management Accounting Research Methods for Management International Business Environment International Promotion Management photo_camera

EDUCATION

Key Modules

R Tableau Qualitative/Quantitative Data Numerical Measures Probability Distribution Hypothesis Testing

Data-driven Decision Making Inferential Statistics Predictive Analytics & Supervised Learning Clustering & Forecasting Dimension Reduction Analysis Ensemble Learning Techniques Data Mining INTERNSHIPS May '11 - May '11

M/s.Rydon Industries Pvt Ltd Coimbatore, IN

10 days in the Export and Import Oriented Manufacturing Company FINAL PROJECT May '11 - May '11

PSGR Krishnammal College For Women Coimbatore, IN

Multilevel Marketing (Oriflame)

PROFESSIONAL

EXPERIENCE Assistant Facilitator

Sep '14 - Aug '15

ANAN KIDS ACADEMY Coimbatore, IN

CERTIFICATIONS

AWARDS & RECONGNITION

KEY BUSINESS ANALYTICS & INTELLIGENCE CASE STUDIES

INTERNSHIPS

To know the procedure of day to day business in an import & export manufacturing company To know the highest preferred product for the customer

PROFESSIONAL EXPERIENCE

Responsible for handling a class of 50 students of age group 2.5 -3 - 4 - 5 years old Teaching about basics of regular life eating, talking, behavior and as per performance giving more attention to slow learning children and also responsible for their physical and mental development Maintaining the complete records of students and arranging fields trips Highly skilled in using the various tools to make the teaching interesting,effective and interactive i.e. books, films, music, rhyming games, story telling and acting games and conducting small games Ability to motivate the children, so that they will consider themselves a special personality Taking Parent-teacher meetings to report the growth and progress of children Capability to cope up with the individuals and problem solving attitude

Certificate Course - MULTIMEDIA and DTP PSGR KRISHNAMMAL COLLEGE FOR WOMEN JUNE'10-11 Certificate Course - GERMAN A1-LEVEL PSGR KRISHNAMMAL COLLEGE FOR WOMEN AUG'09-10 Second language - FRENCH 2004-12

Participated in Personality Development Programme (mPower) conducted by Vertical Eye at Coimbatore. I was awarded for displaying exemplary TEAM SPIRIT and succeeding in making the team CHAMPION

Pricing of IPL Players Deployed multiple regression to identify the relationship between price & performance metrics

Customer Analytics at Flipkart Utilized regression models and conducted statistical analysis for managing the organization

Football Betting Predicted match outcomes via logistic regression & chi-squared automatic intercation detection (CHAID)

Improving Customer Engagement & VMWare Predicted models on stream data for digital marketing via ML techniques

Demand Forecasting for Perishable Short Shelf Life Homemade Food at iD Fresh Food Assisted iD Fresh Foods in expanding their outlets across all the distribution centres by building various forecasting models Markdown Optimization for an Indian Apparel Retailer Deployed clustering, forecasting and optimization techniques to identify how products are priced in 'End of Season Sale' Consumer Choice between House Brands and National Brands in Detergent Purchases at Reliance Retail Conducted data analysis via Markov chain model to gain insights on the purchase behaviour of the customer

Predicting Net Promoter Score (NPS) to Improve Patient Experience at Manipal Hospitals Utilized multi-class classification models to analyze NPS data for enhancing processes & boosting customer engagement

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