Franchise Manager / Head

Mr. Alex S. Donato

Unit *, M. Reyes Compound,

Zapote V, Bacoor City Cavite

E-Mail: adeqny@r.postjobfree.com

Cellular Phone Nos.: 097********

Current Specialization:

Sales, Marketing, Franchising, Business Development and Operations.

Highest Educational Attainment: Bachelor’s /College

Degree in Economics

Years of Experience: 14

EMPLOYMENT HISTORY:

FRD FOOD AND SPICES, INC.

MESA Filipino Moderne Restaurant

Current Position: Franchise Administrative Manager (FAM)

July 12, 2018 – Present

Lower Penthouse, Once Corporate Central Building,

768 Boni Avenue corner San Roque Barangka Ilaya,

Mandaluyong City

July 2018 - Present

Specialization : Franchise Sales / Franchise Administration / Business Development / Leasing

Industry : Restaurant

Monthly Basic Salary : P50, 000.00

Position Summary: Acquires new franchisees and sites from different malls such as SM, Ayala Mall, Robinsons and others all over the Philippines. Develops and expands branches of existing Mesa franchises in the country and abroad. Develops international franchise program for Mesa. Works as a Franchise Administration Manager and is responsible for domestic franchise support. Oversees the preparation of franchise documents and ensures compliance; manages the Franchise Agreement Renewal process: manages training/territory deposit and expansion process; defines and prepares Franchise Territories, maintains National Territory Map and potential available markets map. The liaison between FRD Food and Spices, Inc. (Mesa Filipino Restaurant) for single and multiple franchise expansion franchises and or franchise applicants including the management of the filing of required documentary requirements, site negotiation and acquisition preparation of disclosure documents, preparation of multiple and single unit franchise agreements, and territory analysis. Has the responsibility of supervision of Mesa Filipino Moderne Restaurant administrative support staff positions. Prepares franchise agreements, deed of assignments, termination of franchise agreements, etc.

Enhances the business through a combination of prospecting, marketing supported lead generation, direct selling efforts, and channel partners. Extensively travelled all over the Philippines in supervising franchisees, sales and technical people in promoting business and products and services. Formulates and create retail study. Study the market and prevailing rates in the area. Identifies, evaluate and provide recommendation of possible site. Prepares study and site evaluation for board approval. Determines new trade area for possible expansion. Provide direction, guidance and coaching the department to ensure alignment to company's strategies. Develops and deliver plan through research, formulation of plan and accurate reports. Source and prepare feasibility study on a site location. Negotiates rental savings.

MINESKI FRANCHISE CORPORATION

Franchise Head

2nd Floor, CSB Building, 119 Scout Dr. Lazcano Street,

Barangay Sacred Heart, Quezon City, Philippines

June 2016 – June 2018

Industry – Franchising/Consulting (Business & Management)

Specialization - Corporate Strategy/Top Management

Position - Head / Top Management

Monthly Basic Salary - PHP 45,000+

Position Summary: Sells the franchise business to prospective franchisees. Organizes and plans for the Mineski Franchise Corporation franchise department. Ensures that franchisees received the corporation’s message regarding business strategy, promotions and products, franchise packages, support and services that ensure the overall success of the franchising company. Manages a team from site development, franchise sales, franchise relations and after sales service and support. Revised and creates manuals for Store Operation and Franchise Manuals. Conducts store audits in terms of store operations, sales, cleanliness, etc. Assigned to ensure that the construction department also functions accordingly from selection of the site, the rental rate, lease term, the details of construction, the store details and its profile. Ensures that all construction team accomplished their tasks and deadline accordingly. Conducts regular contractors meeting. Leads the team for an ANDON board on a daily basis. Responsible for development of franchising opportunities. Identifies potential franchisees, prepares and signs contracts for the company. Assesses, negotiates for lease and recommends potential sites for approval of higher management.

Prequalifies potential franchisees prior to the application process. Works closely with internal teams to understand the business, assess communication challenges and opportunities, recommend type and content of messaging to ownership groups, and produces communication material. Produces communication, training and reference materials to explain significant business issues and initiatives to internal and external stakeholders in a clear and effective manner. Coordinates between various levels and departments of the organization, across geographies, to address questions from and provide support to Mineski owners and franchisees. Develop and coordinate presentations, agenda and other materials for owner franchise surveys, conferences and meetings. Represents the needs of and provide perspectives of owners in internal discussions relating to major business decisions. Planning and execution of programs supporting the function including conferences/ events, surveys, database and account management. Prepares, reviews and signs contracts (Contract of Lease and Franchise Agreements). Joins trade exhibits in Mega Mall, Mall of Asia, World Trade Center, etc.

PHERICA INTERNATIONAL CORPORATION

1403 One Executive Building, Nayon Kanluran,

Delta, West Avenue, Quezon City

Tenure : January 2013 – May 2016

Position Held : Franchise/Business Development Manager

Industry : Retail / Franchise

Position Summary: Creates, implements Sales and Marketing Plans. Creates and implements SWOT analysis. Assess marketing opportunities and target market, intelligence gathering on customers and competitors. Generating leads for possible sales, sites to put up would-be stores. Creates and makes business proposals and design such as those of letter of intents, complaints, etc.

Evaluates the business and to realize its potential using marketing tools, sales, information management and customer service. Other duties and responsibilities involved the following: Handles franchised food business at PUREGOLD PRICE CLUB, INC. investigate the economic conditions surrounding the business activity such as trends and competition; Conduct extensive market research prior to starting a business and continue gathering information throughout the life of the business. Prepares detailed business plan; Secure sufficient financial resources for business expansion; Attends workshops, trade shows, and seminars to keep up-to-date on changes on the industry; Adopt a team approach; works with other people in pursuing common goals. Handles people, office and other deliverables.

QUICKSTOP CONVENIEINCE STORE, INC.

301 Gold Hill Tower Condominium, Annapolis St.,

Green Hills, San Juan City

Tenure : July 2008 – March 2012

Position Held : Franchise and Sales Head

Roles : Executes all sales, franchising, operations and marketing plans and deliverables.

Industry : Retail / Franchising

Position Summary: Creates, implements Sales and Marketing Plans. Creates and implements SWOT analysis Handles sales and franchising departments. Responsible in soliciting new leads and closing new franchisees. Responsible at handling sales people and the franchise officers respectively. Oversees the total operations of all franchised stores nationwide. Creates programs and deliverable for the franchised outlets as outlined by the franchise contract. Responsible at reporting directly to the president of the company on issues relating to franchise concerns, improvements, suggestions among others.

Sets standards and disciplinary measures based on the standards set forth at the franchise agreement against erring franchisees, their employees and contractors. Conducts regular meetings and updates from my immediate subordinates, the franchisees and the management. Oversees in the conduct of business opportunity seminars and franchise meetings. Oversees in the creation of all in-store promos (localized and nationalized). Oversees in sourcing of suppliers, store product offerings, pricing and competition. Responsible and oversees in the creation of franchise related standards, franchise packages and limitations. Conducts regular meeting with the franchises relative to their royalty fees and other deliverables. Regularly visits/checks franchised stores relative to the store performance and adherence to the standards.

Formulates and create retail study. Study the market and prevailing rates in the area. Identifies, evaluate and provide recommendation of possible site. Prepares study and site evaluation for board approval. Determines new trade area for possible expansion. Provide direction, guidance and coaching the department to ensure alignment to company's strategies. Develops and deliver plan through research, formulation of plan and accurate reports. Source and prepare feasibility study on a site location. Negotiates rental savings.

AQUAHEALTH PURE DRINKING WATER, INC.

Unit 1103 OMM – Citra Building, San Miguel Avenue,

Ortigas Complex, Pasig City, M. M.

Tenure : December 2006 – May 2008

Position Held : Senior Manager for Sales and Marketing; Franchising and Operations Head

Roles : Executes all sales, franchising, operations and marketing plans and deliverables.

Industry : Retail /Manufacturing / Franchising

Position Summary: Managing the Sales, Marketing, Franchising and Operations functions for a prestigious head office and store outlets accommodating more than 400 staff and more than 80 franchisees located in various parts of the country. Handling and overseeing of franchising, sales and marketing and operations departments. Creates/reviews/approves operations and franchise schemes, sales and marketing programs, budgets, execution and implementation. Creates, implements Sales and Marketing Plans. Creates and implements SWOT analysis

Creates/designs policies, standards, operating procedures, implementing rules and guidelines on proper standards in operating water refilling stations, new standards, policies and procedures on administrative works and dealings. Creates policies and standard operating procedures in terms of dealership and distributorship of all finished and support products. Creates Training Manuals on Salesmanship, Customer Service, and Personality Development. Creates new franchise system (Area Master Franchisee/Single Unit Franchise), Franchise and Operations Manuals.

Conducts trainings and workshops on AQUAHEALTH Franchisees. Attends on legal proceedings, conducted negotiations with several erring Franchisees. Develops and implements LSM (Local Store Marketing). Manages 84 single unit franchisees nationwide, 12 account executives and supervisors (full time, part-time), and more than 400 operations staffs, store crews, store supervisors/managers and franchise officers nationwide.

Enhances the business through a combination of prospecting, marketing supported lead generation, direct selling efforts, and channel partners. Extensively travelled all over the Philippines in supervising franchisees, sales and technical people in promoting business and products and services.

AQUASOFT WATER SYSTEMS, INC.

(ATT Group of Companies), 5th Floor King Center Building 57 Sgt. Rivera Avenue,

Barangay Manresa, Quezon City

Tenure : February 1998 – November 2006

Positions Held : National Head for Sales (Promotion)

Franchise Head (Promotion)

Account Executive

Roles : Executes all sales, franchising, operations and marketing plans and deliverables.

Industry : Retail / Manufacturing /Franchising

Position Summary: Creates implements Sales and Marketing Plans. Creates and implements SWOT analysis. Overseeing and handling of sales people from Regional Sales Managers, Division Managers, Sales Supervisors and Account Executives. Handling of numerous key accounts for bottled water, franchised and independent water refilling stations, bottling and pet bottle manufacturing plants.

Creates and implements all franchising schemes for Aqua Soft Franchised Water Refilling Stations and Aqua Soft Franchised bottling plants. Oversees and implements sales and marketing methods and techniques. Conduct and oversees sales and marketing training, workshops and seminars. Motivates, trains and manages sales people to meet their sales targets. Focuses on account retention and growth through strategic planning, project management, forecasting and analysis. Identifies marketing improvement opportunities and presents formal findings to clients and to the management. Oversees in the development and improvement of some sales and marketing approaches such as dealership, distributorship, retailing, pricing and competitions. Extensively traveled all over the Philippines in soliciting and maintaining accounts, promoting the company’s products and services.

SEMINARS/TRAININGS ATTENDED:

1.Collection Techniques - Department Of Justice, Manila Philippines

Justice Reuben T. Reyes - July 5 – 8, 2001

2.Effective Sales and Marketing - Asian Institute of Management

Mr. R. Martin and Associates, Makati, City Philippines – October 15 – 30, 2006

Professional Licensure: National Police Commission (NAPOLCOM) Examination

Social Security Number (SSS): 33-19494-676

Tax Identification Number (TIN): 176*********

Phil Health Number: 03-050195470-1

HDMF Number: 109*********

EDUCATION

AKLAN COLLEGE, A Catholic Institution,

Kalibo, Aklan

Level: Bachelor’s/College Degree

Field of Study : Bachelor of Arts (AB)

Major: Economics

Date Graduated: March, 1995

SKILLS: Business Operations, Sales and Marketing

Franchise and Business Development and Consultancy

Computer Literate: MS Office

This is to certify that the above information is true and correct to the best of my knowledge and credibility. Any misrepresentation stated therein shall be grounds for the termination of my employment with the company.

Mr. Alex S. Donato

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