Institutional Sales Key Account Management
Medical Devices / Healthcare Capital Equipment Industry
Meticulous, a Sales & Marketing Professional with commendable experience in managing the Sales Life Cycle including Product and Headquarter Launch, driving Sales, Key Account Management, and achieving Sales Targets.
Consistently among the best performers all throughout with expertise in managing Key Accounts for both Rx Trade Sales, and Institutional Sales covering both Government Hospital Tender Business and Corporate Hospitals.
Enthusiastic, Self-Motivated with an Entrepreneurial Approach; maintain excellent relationship & market reputation among all KOL’s & Decision Makers in the Medical fraternity, and Procurement / Tender Managers in Hospital Sector.
Experience: 5+ years Sales, Marketing, Business Development, Key Account Management, Institutional Sales, etc.
Industry: Medical Devices, Medical / Clinical, Capital Equipment, Healthcare, Pharmaceuticals, Aesthetics, etc.
Companies worked with: Abbott Healthcare Zydus Cadila Ajanta Pharma Skinnovation etc.
Customer Segment – Senior Private Practitioners, Corporate / Private Hospitals, Stand-alone Clinics; all Central, State, other Govt. & Semi-Govt. Enterprises, PSUs, Railways, Defense and other Medical / Healthcare Institutions / Hospitals.
Geography: Upper North India viz. Chandigarh Punjab Haryana Himachal Pradesh Jammu & Kashmir etc.
Core Skills: Key Account Management, KOL Relationship Management, Institutional Sales, Sales Planning, Rx Trade Sales, Government Tenders, Corporate Hospital Sales, Liaison, Channel / Distributor Management New Product Launch, Go to Market Strategy, Competition Analysis, Market Research, Conducting CME’s, Patient Camps & Doctor Conferences, etc.
SKINNOVATION PVT LTD. since May’2018 till date
Skinnovation offers aesthetic & surgical treatments in aesthetic dermatology. https://www.skinnovation.in/
Area Sales Manager HQ. Chandigarh Region: Punjab, Haryana, Himachal Pradesh, Jammu & Kashmir
Efficiently managing the entire sales for the region by gaining market share in respective categories; registering higher growth every year, achieving and surpassing sales targets through extensive field work and Customer Relationship.
Maintaining relations with Key Opinion Leaders, Trendsetters, Doctors, and other Business Associates in the entire Hospitals, Institutional Customer Segment in the region.
Technical Demonstration of devices; Training of aesthetic technicians and doctors; Negotiations and Independent order finalization; interfacing with KOL’s and distribution channel to cultivate relations with them and securing repeat business.
Managing entire distribution network; appointing new Distributer / Liaison / Business associates for various Govt. Institutions to register products of the company through effective promotional activities in various sales institutions.
Launched the zone, stabilized the business; sold first solid-state dye laser Quanta 585 in pan India; first PICO by Quanta in North India; as a new launched territory sold highest number of Ultracel in 1 year;
Achieved budgets; maintained highest demo conversion rates in territory (45%). Conducted an International speaker Program for HIFU, first time in Chandigarh.
ZYDUS HEALTHCARE LTD. Oct’2017 to May’2018
Business Manager HQ. Chandigarh EVA Division Aesthetics Therapy
Was primarily responsible for promoting and generate prescription for company’s products by implementing defined strategies, conducting product campaigns; organizing CME programs and medical events; implementing brand objectives.
Developed & maintained a strong relationship with KOLs and suitable distributor management to increase the sales productivity; cultivated customer relations to develop new business consistently.
Conducted Workshops for effective product demonstration and training of product – Grofactor; organized Laser workshops, patient awareness camps to generate awareness about the product and Therapy available in the market
ABBOTT HEALTHCARE PVT LTD April’2016 to Oct’2017
Area Sales Manager – Aesthetics HQ. Ludhiana
Achieved the top line & bottom line through effective implementation of sales and marketing strategies with maximum exploitation of market potential, also responsible for new product launch & growth of existing brands.
Registered robust growth ever, gained market share in all brand categories including 2 International Brands DUCRAY and A DERMA; brought a turnaround in sales all across the geography with 72% YoY growth.
Instrumental in New Product Launch of KERACNYL PP with 120% target achievement; launched NUTRICERAT Shampoo and Mask in 2016 in the region as first in India.
Organized Doctor Conferences/CMEs to explore Market potential for new products and plan necessary launch activities; 3 CMEs per quarter followed by sales promotion to meet targets on monthly / yearly basis.
Performance was widely recognized; got first position in yearly sales, rewarded with a foreign tour in 2016.
AJANTA PHARMA LTD Nov’2014 to April’2016
Sales Officer HQ. Ludhiana Derma-Cosmetics
Ethical Clinical Selling (Detailing and Retailing); demonstrating and presenting products to Dermatologists and Plastic Surgeons and Paramedical Staff; meeting the business and scientific needs of Healthcare Professionals.
Ensured growth in market share & Rx trend; achieved desired revenue targets with profitability.
EDUCATION ACADEMIC PROJECTS CERTIFICATION
B.A. Kalinga University 2016-2019 55%
Diploma in Pharmacy GHG Khalsa College; PCTE Board 2012-2014 65%
D. Pharm Project: Company - CICIL Hospital Topic – Dispensing of Drugs 4 Months
Trained Application Specialist for Aesthetic Laser Machine.
Date of Birth: 3rd October 1993 Languages Known : English, Hindi and Punjabi
Address: 128-C Crescent Homes, Sigma City Extension, Zirakpur, Mohali 140603, Chandigarh IN
SUITABLE / IDEAL FOR: Key Account Manager / Area Manager role at Chandigarh HQ for Upper North India
Industry / Product Category: Medical Devices, Capital Equipment, Healthcare, Critical / Intensive Care, ICU Products viz. Ophthalmic Devices; Phaco Machine, Microscopes, Medical Lasers, Endoscopy, Endoscopic Ultrasound, Bronchoscopy, HD-Imaging systems, Surgical Products, Energy Devices, Radiant Warmers, Neonatal Resuscitation Unit, Infant Incubator, Phototherapy System; Cardiac Stents, Respirators, Ventilators, Dialysis, Transfusion, Aesthetics, etc.