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Brand Designer

Berkeley, CA
March 10, 2020

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University of California, Berkeley

Cognitive Science, B.A.

August 2016 - Fall 2019


design skills: Adobe Illustrator, Adobe InDesign,

Adobe XD, Adobe Photoshop, Adobe Creative Suite,

Sketch, Figma, UI/UX Design, Human-Centered De-

sign, Branding, Illustration

angela liu (925) 596 - 3759 experience

Graphic Designer

Innovative Design

• Designed logos, graphics, illustrations and merchandise for on-campus clients.

• Taught 20+ students an introductory course on Adobe Illustrator at HEX, a design conference at UC Berkeley.

• Worked with a team of nine designers to create branded merchandise for internal use. Berkeley, CA

September 2019 - December 2019

Graphic Design Intern


• Researched key changes in B2B industries due to digitization.

• Collaborated with a team of researchers, writers, and project managers to create internal and external assets for production.

• Designed logos, white papers, infographics, product brochures, and other marketing materials for clients in a variety of industries.

Berkeley, CA

May 2019 - August 2019

Campus Ambassador

LifeGyde (now PlusPlus)

• Conducted market research on competing peer-learning, SaaS platforms for enterprises.

• Collaborated with the company’s product designer and product manager to conduct user research by interviewing UC Berkeley students to gain insights.

• Gathered research findings to ideate key features needed our platform. San Francisco, CA

September 2018 - May 2019

Visual Designer


• Work with clients in the non-profit sector to design websites, illustrations, and graphical assets.

• Create wireframes, low-fidelity prototypes, high-fidelity prototypes, and mockups of web pages.

• (Clients: HERO Philly Unlimited, Center for Reproductive Rights and Justice) Berkeley, CA

December 2019 - Current



Designed flock, a mobile app that allows for seamless, intuitive scheduling for social events, meetings, and more. I used human-centered design principles for this project and conducted market research, user research, created personas and user stories, thought critically about information architecture, conduct user testing, and created both low-fidelity and high-fidelity prototypes and mockups.

Center for Reproductive Rights and Justice (CRRJ) Created graphics and illustrations for the center for reproductive rights justice, an organization at BerkeleyLaw that bridges the academic-legal divide. I collaborated with the organization to ideate and design visual assets to convey the organization’s mission, ideals, and projects.

Five Loaves, Two Fish - HERO Philly Unlimited Gave the organization’s original website a user experience and user accessibility audit. Restructured the organization’s information architecture and content for easier readability. Designed graphics and illustrations for the website. Created wireframes, low-fidelity mockups, and high-fidelity mockups before implementing live changes. brand storyteller &

mobile/web designer.

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