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Social Media Marketing

Location:
Tampa, FL
Posted:
February 28, 2020

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Resume:

EXPERIENCE

MARCH **** – CURRENT

MCKINNON MATERIALS, SALES AND MARKETING SPECIALIST

•Initiated and directed new company social media campaigns on multiple platforms including YouTube, Facebook and Instagram

•Regularly updated and maintained the company website

•Responded to all leads from social media, magazine advertisements and the website in a timely manner

•Increased social media presence and organic customer interactions on social media by 200% and follower count by 50%

•Online marketing campaigns created and managed by me helped increased overall sales by

$10,000

•Created concepts, wrote copy and designed brochures, magazine ads and email

•Organized and marketed monthly training sessions on the materials sold at McKinnon Materials

•Helped determine appropriate flooring systems for clients and provided accurate estimates

•Established new and maintained existing relationships with clients

•Maintained hazmat documents in accordance to state and federal regulations SEPTEMBER 2018 – MARCH 2019

SELF-EMPLOYED, MARKETING CONSULTANT

•Developed a social media and marketing strategy to help improve web content, lack of visibility and SEO

•Successfully spearheaded campaigns on social media platforms including Facebook, Twitter, YouTube, LinkedIn and Instagram for local surgical offices

•Wrote and edited articles, blog posts, media posts for all social channels

•Recorded, edited and posted surgical videos compliant with HIPAA regulations

•Photographed and edited content relevant to client needs

•Monitored online presence of company’s brand and engagement with users, thus strengthening customer relationships

•Created a regular publishing schedule using Hootsuite

•Created content based on market changes in the medical and surgical industry JAGNOOR KAUR

adb1r1@r.postjobfree.com · linkedin.com/in/jagnoorkaur · 239-***-**** 2

NOVEMBER 2017 – FEBRUARY 2018

CLIENT ENGAGEMENT AND MARKETING SPECIALIST, DOCCHARGE

•Brainstormed and developed ideas for creative marketing campaigns

•Wrote, edited and published press releases

•Collaborated with marketing and other professionals to coordinate brand awareness and marketing efforts

•Assisted in analyzing marketing data to help shape future marketing strategies and campaigns

•Created rich content for social media platforms such as Facebook, Twitter, LinkedIn, Google+ and Pinterest while using Hootsuite

•Wrote copy for doccharge.com website and created other marketing materials through Canva and Adobe Photoshop/Illustrator

•Helped set up and work on CRM Intercom platform

•Acknowledged customer issues and resolved their problems efficiently in a timely manner

•Assisted customers in understanding available options on the platform and helping them select the right service plans for their needs

•Contacted existing and new customers to discover their needs and to explain how certain products could be useful to them

•Spoke with clients via email, phone call and conducted in person visits to further answer questions about the platform and teach them how to use it effectively JUNE 2017 – SEPTEMBER 2018

PROJECT MANAGER, INDEPENDENT PHYSICIANS ASSOCIATION OF LEE COUNTY

(IPALC)

•Created and edited organizational publications for internal and external audiences, including newsletters and organization communications

•Wrote articles, bulletins, posts, and other related informative, marketing and promotional material

•Monitored Google Analytics and website analytics via WordPress program designed by developer

•Responded to questions and comments in a timely manner to members and customers of the organization via social media channels, email and phone calls

•Identified, developed, and evaluated marketing strategy based on knowledge of establishment objectives

•Developed graphics and layouts for product illustrations, company logos, and Internet websites through Adobe Photoshop/Illustrator and Canva

•Conducted online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, and viral marketing campaigns on social media websites such as Facebook, LinkedIn and Twitter

•Implemented online customer service processes to ensure positive and consistent client experiences

•Directed the planning and execution of events (including meetings and fundraisers) for members and interested patrons

•Assisted in fundraising efforts through social media campaigns, donor events and procurement of sponsorships

3

EDUCATION

MAY 2017

B.A COMMUNICATION, CULTURE AND MEDIA

UNIVERSITY OF SOUTH FLORIDA

SEPTEMBER 2016 – MAY 2017

STUDY ABROAD

OXFORD BROOKES UNIVERSITY, UK

SKILLS

Photography/Videography

Extensive knowledge of Microsoft Word and

PowerPoint

Hootsuite

Lead Prospecting

Editing and Proofreading

Social Media posting and Content Creation

Public Speaking

Customer Service and Online Community

Engagement

Meeting Facilitation



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