BETTY JULIE ESTRADA, MS
Miami, Florida (Telecommute, available for 50% travel)
BUSINESS DEVELOPMENT STRATEGIC PLANNING DIGITAL PRODUCT MANAGEMENT Digital Media & Sales Team Leadership Communication Dynamic, bilingual Business Development Executive highly regarded for more than 15 years of success translating consumer needs into sales increases in the digital space, driving multimillion-dollar gains in revenue and expanding market share. Accomplished media, sales, business development, and training professional with the capacity to manage clients, develop tailored solutions, oversee projects, generate strategic plans, and guide analytic efforts that elevate performance and maximize resources. A dedicated manager and collaborator known for communicating effectively across multiple stakeholder groups and providing targeted training and mentorship to build strong teams. An out-of-the- box thinker with a proven track record of exceeding aggressive business goals in fast-paced, competitive environments. SELECTED HIGHLIGHTS
Generated over $8MM in revenue as a Senior Manager at Expedia Inc. by developing new markets and revenue streams, diversifying risk in the portfolio of clients, and increasing existing investment of clients
Fostered long-term relationships across multiple stakeholders while developing, supporting, and managing LATAM operations including sales initiatives, market and client development, publisher relationships, client relationships, and campaign optimization and success for YuMe, Inc.
Brought in more than $2MM in revenue from new sources and by introducing and adding Online Revenue streams to the business model as Vice President, Sales for Morales305Media.
Produced 50% profit increases and opened up new markets by pioneering the new Hispanic Sales Department at LIN Digital (RMM Online).
Raised performance 100% on key metrics for corporate office employees at MPG Media publishing by designing, developing, and delivering dynamic online and classroom training in sales, leadership, soft skills, and technical and information sessions as the Director of Advertising & Sales. CORE COMPETENCIES
Digital Product Management Strategic Planning Team Building/Leadership
Business Development Project Management Market Positioning
Digital Marketing Research & Analytics Relationship Building
Cross-Functional Collaboration Revenue Growth P&L Management
Media Sales Growth Optimization Staff Training & Development PROFESSIONAL EXPERIENCE
BOATS GROUP MIAMI/FORT LAUDERDALE, FL 2018 TO PRESENT National Digital Business Development & Sales
Orchestrate nearly 60% annual growth through new business development, leveraging technology to deliver more value to industry partners and investing in new digital innovations.
Increase market shares 80% and achieve 90% conversion by creating a world-class shopping experience for more than 65MM boaters each year.
Coordinate and lead a team of 10 staff in conducting market analysis, marketing material creation, investor relation establishment, and continuous business and process development.
Showcase creativity and superior work ethic across concept development, service deployment, and localization coordination, supporting all aspects of digital business development nationally. Betty Julie Estrada, MS, Resume – Page 2-305-***-**** firstname.lastname@example.org EXPEDIA INC MIAMI/FORT LAUDERDALE, FL 2017 TO 2018 Senior Manager, Business Development, Digital Ad Sales, Media, Leadership
Generated over $8MM in revenue by developing new markets and revenue streams, diversifying risk in the portfolio of clients, and increasing existing investment of clients.
Grew and developed existing business 30% year over year, consistently exceeding expectations and earning recognition throughout the organization and members of the executive team.
Successfully introduced several new product lines with an emphasis on reducing churn while increasing customer brand loyalty.
Oversaw the planning and implementation of product launches, promotions, business development, sales planning, budgeting, developing and delivering proposals, and long-term relationship building.
Worked with cross-collaborative teams to analyze complex projects and develop product requirements to successfully lead business development efforts.
YUME, INC CITY, ST 2014 TO 2017
Manager, Business Development
Exceeded quota by 50% with a combination of superior sales leadership and client relationship management.
Introduced new revenue streams into the business totaling $10MM and expanded the revenue sources and LATAM market by over 70%.
Fostered long-term relationships across multiple stakeholders while developing, supporting, and managing LATAM operations including sales initiatives, market and client development, publisher relationships, client relationships, and campaign optimization and success.
MORALES305MEDIA MIAMI, FL 2014
Vice President, Sales
Achieved impressive 100% growth by designing, implementing, and managing multimarket strategies, offering full- scale media planning and media buying.
Pinpointed areas for improvement through research, campaign optimization, and conducting thorough evaluation and post-buy performance reports by market.
Brought in more than $2MM in revenue from new sources and by introducing and adding Online Revenue streams to the business model.
Expertly multitasked and delivered hands-on leadership across Advertising Sales; selling digital media to US advertisers and Agencies; New business development; Educating and training; Growing and up-selling existing accounts; Client services; Research; Proposal writing; Idea and creative campaign development. MEDULA NETWORKS MIAMI, FL 2013
Management Expert & Senior Sales Consultant
Quickly established a reputation as a top producer for the online ad network by generating over $3MM in revenue.
Managed $4MM in annual Advertising Sales and sold $4MM in digital media to US advertisers and Agencies.
Achieved 100% growth through new business development and expanding existing accounts.
Provided exemplary outcomes for clients through research, proposal writing, and idea and creative campaign development and targeted education and training.
LIN DIGITAL (RMM ONLINE) AUSTIN, TX 2011 TO 2013 Head, US Hispanic Sales
Produced 30% profit increases and opened up new markets by pioneering the new Hispanic Sales Department.
Successfully deployed digital media to US advertisers and agencies and doubled the existing account portfolio within 14 months.
Generated over $3MM in new business development as well as growing and up-selling existing accounts.
Advanced business objectives, improved sales, and ensured continued growth and profitability in carefully managing client services, research, proposal writing, and idea and creative campaign development. Betty Julie Estrada, MS, Resume – Page 3-305-***-**** email@example.com UNIVISION INC MIAMI, FL 2010 TO 2011
Manager, Business Development
Dramatically increased new business and exceeded quota by 500% through a combination of strategic thinking and relationship building, delivering over 300 new sources of revenue.
Maintained robust partnerships directing Univision’s online business recruiting & selling publishers on joining the network and overseeing advertising goals, strategies, implementation.
Expanded business in the USA&LATAM over 100% by successfully closing deals and managing ad technology, marketing research, publisher recruitment, and mobile apps. MPGMEDIA PUBLISHING MIAMI, FL 2008 TO 2010
Director, Advertising & Sales
Earned a reputation as a persuasive seller with a hunter mentality, bringing in over $1.2MM in revenue by introducing and maximizing new clients.
Accomplished 100% growth via new business development in advertising sales to regional advertising agencies and clients in the health and sports nutrition industries.
Built and sustained a winning team by hiring, training, developing, and managing 8 sales team members.
Identified opportunities for 35% savings and 17% profit increases in administrating the $12MM sales budget.
Optimized workflows and increased efficiency 25% by researching and implementing a new sales software program to better manage leads and revenue.
Boosted productivity 100% by helping to create sales tools such as media kit, flash presentation, rate card, and prospecting database.
Raised performance 70% on key metrics for corporate office employees by designing, developing, and delivering dynamic online and classroom training in sales, leadership, soft skills, and technical and information sessions.
Developed programs to fill gaps by regularly coordinating with members of corporate leadership to assess existing courses and plan the annual training schedule.
Additional Experience: Terra Networks, MIAMI, FL, Manager, International Sales Vix (Batanga Media), MIAMI, FL, Manager, Regional Sales WPP PLC, Miami/Fort Lauderdale, FL, Sr Executive, Media Research, Young & Rubicam Nextel International, RESTON, VA, Training Manager, Marketing & Sales Loews Hotels & Co, Miami/Fort Lauderdale, FL, Marketing Manager & Regional Delphi Training Manager EDUCATION
Florida International University, Miami, FL
Master of Science – Business Management, Organizational Diagnosis, Finance & Marketing Bachelor of Science – Business Management, Finance & Marketing concentrations ADDITIONAL CREDENTIALS
TECHNICAL SKILLS Google Analytics / Google AdWords / Facebook / Microsoft Office (Word, Excel, PowerPoint, Outlook, Access, Publisher) / Microsoft Visio / Microsoft SharePoint / Adobe Photoshop / Google Docs / Google Drive / QuickBooks / Dropbox / Salesforce Google Analytics / Google AdWords / Facebook / Microsoft Office (Word, Excel, PowerPoint, Outlook, Access, Publisher) / Microsoft Visio / Microsoft SharePoint / Adobe Photoshop / Google Docs / Google Drive / QuickBooks / Dropbox / Salesforce / LANGUAGES English / Spanish
ORGANIZATIONS IAB, Miami Marketers
VOLUNTEERISM St. Theresa Catholic School, Room Mother / Key Biscayne Elementary, Room Mother INTERESTS Running, Cooking, Travel, Fishing, Hunter Jumper Equestrian Events DETAILED REFERENCES AVAILABLE ON REQUEST