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Marketing Sales

Scarborough, ON, Canada
January 09, 2020

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Kesha Patel

Scarborough, Ontario +1-647-***-****


A Dedicated, Resourceful and Team Oriented Marketing and Business Administrator offering successful career with 7+ years of Customer Service, Integrated Marketing and General Office Management within IT and Retail Sector.

Proven ability to create compelling marketing campaigns and penetrate new markets.

Experience to manage multiple corresponding projects and cross-functional teams to deadline.

Posses exemplary organizational Skills complimented by an acute attention to details in order to prioritize daily tasks within intense environments and competing demands and heavy workloads.

Maintained and developed Client Accounts for their Marketing and Sales support needs.

Core Skills:

Strong attention to detail

Ability to solve complex problems, work through difficult issues and recommend innovative solutions that bring clear, actionable communications to consumers

A quick learner, adaptable to new technologies and environments

Strong proficiency in business applications

Exceptional organizational skills

A self-starter who is good at assessing new growth opportunities

Strategic marketing experience, with significant ability to spearhead, lead, and manage the development of marketing and communications programs

Excellent writing / editing and verbal communication skills

Proficient in Microsoft Word, Excel and PowerPoint; other creative platforms

Highly collaborative, resourceful, entrepreneurial, and enjoys creating and implementing new processes and introducing new initiatives.

Project & Accounts Management.

Employment Experience


CPS Peripherals, India. Feb 2010 - Feb 2012.

Developed and implemented integrated marketing campaigns including branding, direct mail, print and web advertising, Social Media Marketing, sales collateral materials, PR, promotions and events.

Develop marketing team to successfully implement program and deliver on organizational objectives.

Ensured high-impact, timely, cost-effective and compliant execution of promotional materials.

Strong working knowledge of databases, list management and lead qualification and nurturing.

Partnered closely with the Sales team in identifying target opportunities and to formulate performance metrics.

Provided Administrative Support for the Office and Store Which in turn saved almost 27% in the administration costs.


Neoteric Infomatique ltd., India. (Parent Company of CPS Peripherals) Nov 2007 – Oct 2009.

Lead the marketing plan process across all touch points, working with domain experts across the marketing organization to develop integrated, end-to-end marketing plans.

Conceptualize and develop advertiser-specific marketing solutions– from ideation to execution utilizing various brand assets (print, online, social, research, etc.) on different Hardware components like Speakers, Mouse, Keyboards, Hard-drives, Storage devices, Gaming components.

Work closely with sales staff and marketing colleagues to strategize, create, and write integrated marketing proposals and custom presentations for select accounts.

Set objectives and development plans, review performance and provide feedback on a regular basis

Drive localization and creation of PAN India campaigns and lifecycle programs to maximize performance in local markets

Partner with Different channel leads to execute local campaigns across email, push, in-product, display, and other marketing channels

Partner with local and HQ teams to define and prioritize calendar of local campaigns and Local campaign/lifecycle program improvements in these markets

Developed and executed marketing plan targeted at Multi-city consumers to increase adoption of products by 5%

Executed targeted Marketing for an In-house brand UMAX, monitored conversion rate, optimized campaign scheduling to increase client acquisition by 28% and deepen customer relationships.

Provided Marketing Support to XPLORE. (Sister concern for Product promotions and showcasing latest IT Products)

Provide Administrative Support like Record Maintenance, Customer Support, Data Entry, Filing Expenses for the projects, Organizing the Files, Answering the Calls diverted to the Department, Maintaining Staff Records of the Department.

Calendar Management and Travel Bookings for Various Events for the Staff and the Clients.


Minawala Gems & Jewels Pvt. Ltd., India. Dec 2004 – Oct 2007

Recruited, Hired, and trained over 18 sales staff in stores improving overall sales targets over 30%.

Developed national TV, radio, print, and online media assets, targeted at Multi-Cultural consumers

Handled all Head office sales marketing including emails, web banners, and creating Store and sales collateral.

Oversaw events strategy and execution for various Trade shows globally, collaborating with PR and digital ad agencies

Monitor, interpret and report integrated marketing campaign performance and provide strategic direction and guidance based on analysis of results

Work within established budget guidelines and manage costs

Managed agency, Digital, and Creative teams to create insight-driven print and digital advertising

Wrote, proofed and edited advertising copy writing for print as well as online

Customer Retention and Customer Development plans maintained and executed within the guided budget.

Developed and Administered Various Office Work Like Filing, Expense Maintenance, Store Administration, Travel Booking and Calendar Management for the Owners of the Company, Ordering for Stationery and Office Materials as required

Educational Qualifications

University of Mumbai

Bachelors of Management Studies – Marketing & Administration.

Graduated April 2007

University of Toronto

Certificate in Marketing

Graduated January 2017

University of Toronto

Certificate in Digital Marketing.

Graduated January 2017

University of Toronto

Certificate in Advanced Marketing.

Graduated January 2017

Additional Significant Experiences

Part-Time Work Experiences:

Worked with SIFY Ltd., Mumbai India. As a Customer Service Associate.

Worked with ABHILASHA;s TRUE TELECOM, As a Store executive PART-TIME Handling Store display, Marketing & Sales Activities, and Maintenance of Records.

Worked for SUPER KIDZ INDIA, As Marketing & Sales Development as a Freelancer, for a startup company, Providing Marketing Support through Various Media ( Social Media, print Media & Digital Media) Selling Ad Space, and its initial sales.

Worked as a Central Poll Supervisor, Supervising 2 Polling Stations for Elections Canada 2019.

Volunteering in TDSB School in Scarborough.

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