Kesha Patel
Scarborough, Ontario +1-647-***-**** ada9at@r.postjobfree.com
Profile
A Dedicated, Resourceful and Team Oriented Marketing and Business Administrator offering successful career with 7+ years of Customer Service, Integrated Marketing and General Office Management within IT and Retail Sector.
Proven ability to create compelling marketing campaigns and penetrate new markets.
Experience to manage multiple corresponding projects and cross-functional teams to deadline.
Posses exemplary organizational Skills complimented by an acute attention to details in order to prioritize daily tasks within intense environments and competing demands and heavy workloads.
Maintained and developed Client Accounts for their Marketing and Sales support needs.
Core Skills:
Strong attention to detail
Ability to solve complex problems, work through difficult issues and recommend innovative solutions that bring clear, actionable communications to consumers
A quick learner, adaptable to new technologies and environments
Strong proficiency in business applications
Exceptional organizational skills
A self-starter who is good at assessing new growth opportunities
Strategic marketing experience, with significant ability to spearhead, lead, and manage the development of marketing and communications programs
Excellent writing / editing and verbal communication skills
Proficient in Microsoft Word, Excel and PowerPoint; other creative platforms
Highly collaborative, resourceful, entrepreneurial, and enjoys creating and implementing new processes and introducing new initiatives.
Project & Accounts Management.
Employment Experience
MARKETING & ADMINISTRATIVE MANAGER
CPS Peripherals, India. Feb 2010 - Feb 2012.
Developed and implemented integrated marketing campaigns including branding, direct mail, print and web advertising, Social Media Marketing, sales collateral materials, PR, promotions and events.
Develop marketing team to successfully implement program and deliver on organizational objectives.
Ensured high-impact, timely, cost-effective and compliant execution of promotional materials.
Strong working knowledge of databases, list management and lead qualification and nurturing.
Partnered closely with the Sales team in identifying target opportunities and to formulate performance metrics.
Provided Administrative Support for the Office and Store Which in turn saved almost 27% in the administration costs.
MARCOM EXECUTIVE
Neoteric Infomatique ltd., India. (Parent Company of CPS Peripherals) Nov 2007 – Oct 2009.
Lead the marketing plan process across all touch points, working with domain experts across the marketing organization to develop integrated, end-to-end marketing plans.
Conceptualize and develop advertiser-specific marketing solutions– from ideation to execution utilizing various brand assets (print, online, social, research, etc.) on different Hardware components like Speakers, Mouse, Keyboards, Hard-drives, Storage devices, Gaming components.
Work closely with sales staff and marketing colleagues to strategize, create, and write integrated marketing proposals and custom presentations for select accounts.
Set objectives and development plans, review performance and provide feedback on a regular basis
Drive localization and creation of PAN India campaigns and lifecycle programs to maximize performance in local markets
Partner with Different channel leads to execute local campaigns across email, push, in-product, display, and other marketing channels
Partner with local and HQ teams to define and prioritize calendar of local campaigns and Local campaign/lifecycle program improvements in these markets
Developed and executed marketing plan targeted at Multi-city consumers to increase adoption of products by 5%
Executed targeted Marketing for an In-house brand UMAX, monitored conversion rate, optimized campaign scheduling to increase client acquisition by 28% and deepen customer relationships.
Provided Marketing Support to XPLORE. (Sister concern for Product promotions and showcasing latest IT Products)
Provide Administrative Support like Record Maintenance, Customer Support, Data Entry, Filing Expenses for the projects, Organizing the Files, Answering the Calls diverted to the Department, Maintaining Staff Records of the Department.
Calendar Management and Travel Bookings for Various Events for the Staff and the Clients.
MARKETING & ADMINISTRAIVE ASSISTANT. (Full time with Studies)
Minawala Gems & Jewels Pvt. Ltd., India. Dec 2004 – Oct 2007
Recruited, Hired, and trained over 18 sales staff in stores improving overall sales targets over 30%.
Developed national TV, radio, print, and online media assets, targeted at Multi-Cultural consumers
Handled all Head office sales marketing including emails, web banners, and creating Store and sales collateral.
Oversaw events strategy and execution for various Trade shows globally, collaborating with PR and digital ad agencies
Monitor, interpret and report integrated marketing campaign performance and provide strategic direction and guidance based on analysis of results
Work within established budget guidelines and manage costs
Managed agency, Digital, and Creative teams to create insight-driven print and digital advertising
Wrote, proofed and edited advertising copy writing for print as well as online
Customer Retention and Customer Development plans maintained and executed within the guided budget.
Developed and Administered Various Office Work Like Filing, Expense Maintenance, Store Administration, Travel Booking and Calendar Management for the Owners of the Company, Ordering for Stationery and Office Materials as required
Educational Qualifications
University of Mumbai
Bachelors of Management Studies – Marketing & Administration.
Graduated April 2007
University of Toronto
Certificate in Marketing
Graduated January 2017
University of Toronto
Certificate in Digital Marketing.
Graduated January 2017
University of Toronto
Certificate in Advanced Marketing.
Graduated January 2017
Additional Significant Experiences
Part-Time Work Experiences:
Worked with SIFY Ltd., Mumbai India. As a Customer Service Associate.
Worked with ABHILASHA;s TRUE TELECOM, As a Store executive PART-TIME Handling Store display, Marketing & Sales Activities, and Maintenance of Records.
Worked for SUPER KIDZ INDIA, As Marketing & Sales Development as a Freelancer, for a startup company, Providing Marketing Support through Various Media ( Social Media, print Media & Digital Media) Selling Ad Space, and its initial sales.
Worked as a Central Poll Supervisor, Supervising 2 Polling Stations for Elections Canada 2019.
Volunteering in TDSB School in Scarborough.