Shawn Memone

Ph:647-***-****

Email: ad4o2n@r.postjobfree.com

OBJECTIVE

Results-driven professional with expertise in Software development, Digital marketing and Project management. Adept at creating and implementing client-centered successful campaigns aimed at improving brand awareness and presence. Experienced in leading team to meet and exceed marketing goals. Seeking a challenging role where I can leverage my skills to assist the organization in achieving its goals.

EXPERIENCE

Web and Digital Marketing Manager Canadian Software Agency Inc. (2/2021-present)

Oversaw the development of responsive and user-friendly softwares, ensured compliance with industry trends and best practices.

Managed a team responsible for creating and implementing digital projects that boosted the online brand presence and customer satisfaction.

Utilized project management tools such as JIRA and Trello to effectively delegate tasks, collaborate with team members and clients, streamlined workflows and enhanced collaboration.

Consulted with clients to define project details, including requirements, scope, timelines and KPIs. this collaboration ensured successful delivery of project that surpassed client expectations.

Actively participated in the development of web, mobile and AI projects, specializing in HTML5, CSS3, WordPress(Divi, Elementor, Gutenberg), PHP, Bootstrap, Jquery, React.js and JavaScript, Python and using CMS such as Wordpress, Shopify, Magento, Webflow, Sitecore, Contentful and others which resulted in successful delivery of high-quality web applications.

Work in cross-functional teams, mentor new team members and defined project specifications.

Led the design of the company website, optimizing user experience and incorporating SEO and social media, resulting in a 20% increase in organic search traffic.

A/B tested landing pages to improve conversions resulting in 20% increase in click-through rates and a 15% increase in conversion rates.

Formulated and executed a content marketing plan, leading to a 25% increase in user engagement and a 15% uptick in organic website traffic.

Web and Digital Marketing Specialist Rogers (1/2017-12/2020)

Assisted in the development and execution of digital marketing campaigns, resulting in a positive impact on the company's overall performance.

Managed websites, Configured and Managed CRM systems, Integrated Google Analytics and optimized websites for search engine.

Created and launched email marketing campaigns and used marketing automation tools to drive customer engagement.

Performed web Audits on websites, Debugged code for testing and error identification.

Implemented SEO and SEM strategies, resulting in a 20% increase in organic search traffic and a 15% increase in paid search conversions.

Created and posted online content for use on multiple channels including websites, emails, social media, blogs and others.

Developed and implemented a content marketing strategy, resulting in a 25% increase in engagement and increase in organic website traffic.

Revamped corporate website and created partner’s sites using JavaScript, HTML, CSS. Enhanced user experience and implemented SEO best practices.

Web Developer CIBC

(2/2015-01/2017)

Developed and maintained company’s and partner’s websites resulting in enhanced user experience and delivery of high quality responsive site.

Improved page load speed and responsiveness of website which resulted in better user experience.

Used Div Tools and Debugged code to remove site errors resulting in improved website performance, enhanced user experience and increased overall site reliability.

QA sites to ensure its consistent and responsive on all devices and optimized for faster reloading.

Created custom forms on sites and landing pages resulting in generation of leads.

Created SEO centred content strategy and updated meta data and Researched keywords relevant to marketing efforts of clients resulting in 15% increase in organic website traffic.

Managing online channels and associated tools(websites, CMS platforms, Google analytics

Social Media) The seamless coordination of these tools resulted in a cohesive online presence.

EDUCATION & TRAINING

Artificial Intelligence with Python, EDX, 2024

Amazon Cloud Practitioner 2023

Certificate in Digital Marketing, Google, 2022

Certificate in Web Development, Code academy, 2019

Honors in Business Administration, University of Windsor, August 2009

SKILLS

Software Development

Search engine optimization

Agile/Scrum

Organizational skills

E-Commerce

Technical

Time management

Leadership

Problem-solving

collaborative

Communications

Quality Assurance

Information technology

Attention to detail

Marketing campaigns

Marketing strategy

Networking

Project management

Analytical

Continuous improvement

Data analysis

Email marketing

Web Design

Consulting

SOFTWARE KNOWLEDGE AND TOOLS:

Web development knowledge and tools: HTML, CSS, Content management systems, WordPress, Bootstrap, Git, PHP, JavaScript, React, C panel, SQL database, Shopify, Woocommerce, Visual Studio, Contentful, Webflow, Adobe suite, GPT-4, Bing AI, Zapier, Figma, photoshop

Digital Marketing knowledge and tools: Mailchimp, Salesforce, Marketo, Hubspot, Unbounce, SAMrush, PowerPoint, Excel, Google Analytics, google tag manager, hot jar, ahref, canva, buffer, Meta business suite, GMB, Google Ads.

Project Management knowledge and tools: Trello, Jira, Monday, slack, Gantt.

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