JENNA G. BENNETT
**** ***** ***, ******, ** ***** C: 805-***-**** acxwjy@r.postjobfree.com
http://www.linkedin.com/in/jennagbennett
Professional Overview
Extremely Versatile 10-year Chief Operations Officer and effective leader. Spearheaded Hawaii's only streamline all-in-one vacation rental search engine. Exclusive in-depth database index library and unsurpassed dynamic sales tool. Delivering ability to hand-tailor entire vacation, start-finish including all vacation additional bells and whistles. Seamless Accurate pricing, availability calendar, personalized filter results and instantaneous online secure booking capability. Host to over 10,000+ individual vacation rentals and condos and more than 600+ resort rental properties, rental homes and villas located throughout the Hawaiian Islands.
Sites Managed
www.MauiHawai iVacat ions.com
www.MVRBO.com
www.TheRoyalMauian.com
www.MauiVacationRentalByOwner.com
Co-founder/Co-Creator
Areas of Expertise
Ability to both learn and contribute quickly Intuitive emotional intelligent awareness Big picture innovator Knack for process & performance Accurate observation of minute details improvement Hawaiian travel expert & tourism specialist Extensive personal network Strategic tactical planning Ability to inspire, influence motivate, engage Keen eye for market trends and encourage
Professional Experience
Chief Operations Executive Officer 04/2006 to 11/2016 Maui Hawaii Vacations Maui, Hawaii
Business Development
Cultivated strategic business partnership with HomeAway SoftwareTM initiated and monitored company merge with HomeAway resulting accurate pricing, live availability search, customized results filter with instant online booking capability. Advised business partners, communicated site developers company vision and ultimate business goals.
Business Innovation
Identified strategic business partnerships by research, gathered market information gaining a vast competitive advantage increasing revenue 55% in 2 years. Developed innovative sales marketing strategy for enhanced new website. Ranked #1 in the market place after only 10 months from initial launch. Enhanced exposure through effective website content management Authored all original new content ranking Google page 1 for 78% all key search terms Cultivated new business partnerships on each island optimizing industry connections. Dictated production of company wide emails, newsletters, blog updates, social media and web content.
Implemented policies, procedures with process improvement initiatives for retention rates and increase customer satisfaction.
Cultivated optimal communications tactical strategies to reach target audiences in both US
& Canada.
Generated new accounts implementing effective networking and content marketing plans Contacted new and existing customers to discuss specific implementations that could meet their needs better.
Added value to marketing material by introducing creative advertising concepts such as becoming a ‘one-stop-shop' for entire vacation itinerary start-to-finish. Partnered various local businesses supplying direct marketing channels and streamlined company operations.
Extensive experience with Google Business, Webmaster Tools, Analytics alongside several other google business affiliates.
Human Resources & Staff Development
Grew and developed a team of 5 customer service representatives increasing profitabili ty, simplifying booking process, streamlining productivity, enhancing reservation call center operations both in record efficiency and effectiveness Determined training manuals targeted at resolving even the most difficult customer issues. Operations Management
Facilitated day-to-day business activities including information flow between customer service, account management operations, quality assurance training and payroll department guaranteeing sale center objectives.
Resolved customer questions, issue, conflicts and complaints. Developed brand identity, including distinctive content verbiage, company slogans, graphic style and tone, for all company communications.
Affiliations
Biggest Competitors & Channel Partners
www.HomeAway.com
www.vrbo.com
Leading Travel Review Sites
www.tripadvisor.com
www.fl ipkey.com
Business Partners
www.BlueSkyTours.com
www.expiry.com
www.WestinKaanapal i.com
www.aaoceanfront.com
www.ali iresorts.com
www.chasenrainbows.com
www.mauiresorts.com
www.TheSnorkelStore.com
www.GuestStream.com
Sister Sites
www.MauiVacationRentalByOwner.com or aka www.MVRBO.com www.TheRoyalMauian.com
Personal Interests
Astrology, painting, traveling, writing, reading, psychology, body language, color psychology, history, researching and collecting data, cooking, design, horseback riding, hiking, collecting books. References
Fernando Nolan
Director of Leisure Sales at Starwood Resorts Maui 808-***-**** Erik Dahl
Lead Travel Agent Specialist at Travel Leader 207-***-**** Micah Wolfe
TheSnorkelStore.com (Owner/CEO) 808-***-****
Additional References Furnished Upon Request