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Sales Marketing

Commerce Charter Township, Michigan, United States
October 23, 2016

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**** ***********

West Bloomfield, MI 48324

248-***-**** Cell E-mail

Available for Relocation and Extensive Travel




My objective is to obtain a position where I can maximize my sales and management skills to make a sizable and positive contribution to the company. If new business development and excellent sales performance is what you are looking for, we may be a great match.

Being a sales specialist is what I do and where my passion lies; I am a hunter. Trailblazing new markets keeps my interests flowing. Building new relationships with new clients is a constant goal of mine; I am a people person. As you review my resume I have had various job titles, but I was always selling, or teaching someone sales and marketing techniques and strategies.

I am a problem solver, team leader and client liaison. With a career of positive client achievements. My sales skills, backed up with a strong understanding of marketing challenges, puts me in a unique category to help resolve client problems with the products and services I am selling. These skillsets helped me to be consistently a top performer.


Close Sales

New Business Development

Strategic Planning

oAble to absorb the “big picture” and offer a total solution package

Increase company ROI through negotiation skills

Turnaround & High-Growth Strategies

Customer Relationship Management

Staff Training & Development

Contract Negotiations

Budgeting & Forecasting

Specializing in new business development and major market expansion

Combine entrepreneurial drive with business-management skills to drive gains in revenue, market share and profit performance.

Communicate a clear, strategic sales vision, effectively training and coaching both veteran and junior sales team members.

Cultivate excellent relationships with new prospects and existing customers.

Able to turn around lagging operations and prepare companies for fast growth and profitability.

Digital Image L.L.C.

Farmington Hills, Michigan

Vice President New Business Development

June 2015 – July 2016


Helps clients leverage the full range of communications platforms to create award-winning solutions that maximize ROI.

oPromoting digital branding and marketing communications programs defining their products and services through:


CGI 3D animation

Web development

Social marketing development

Marketing problem solver; specialized in finding untapped niche opportunities.

“Client Champion,” create unique, one-stop solutions that increase profits, expand client base, and evolve with an ever-changing marketplace.

I have developed into a visionary leader who drives transformation through digital branding and marketing communications programs, including video, 3D animation, web content and performance, graphic design, and social marketing. An experienced strategist with a team of 40 digital specialists, I helps clients leverage the full range of communications platforms to create award-winning solutions that maximize their ROI.

oPartnered with other vendors to develop a tremendously successful marketing program for Meritor Corporation.

oAucotec had no presence in the USA. Through a branding and marketing campaign we gave Aucotec an American Presence. Tesla became a client after watching the Aucotec video.

I bring extensive experience as a marketing problem solver managing sales teams at Xerox and other blue-chip corporations, where I specialized in finding untapped niche opportunities that expanded closing rates to 80% and increased annual profit margins by more than 40%, eventually quintupling sales.

At Digital Image Studios, I acts as our “Client Champion,” spearheading our vast digital resources to create unique, one-stop solutions that increase profits, expand client base, and evolve with an ever-changing marketplace. The net result is a healthier bottom line for every client served.

Formerly a client of Digital Image, I was hired to expand their client base, and increase revenue in all products and services categories. Extremely successful in introducing new prospective clients to my “Lunch and Learn Program”. Successfully attracted 1,100 new contacts within the first eight months and continued to generate new leads every day. Used social media, trade shows and other networking functions to generate interest in Digital Image. Market concentration was in the Manufacturing and Defense industries.

Increased sale by $500,000 with the first six month with all new clients.

Joliva Creative L.L.C.

West Bloomfield, Michigan


June 2013 – June 2015


Administrative, sales, marketing, writer, director of videos, marketing campaigns

Worked with vendors to reduce overall costs by 30%

Developed turn-key solutions to reduce client fatigue

Create a web-based asset management program using CGI 3D

Provide web-based e-learning training programs

Classic marketing and communications company focusing on manufacturing, medical and defense industries. Company focus was to bring result oriented products and services to my clients on a global scale.

Created brand identities including marketing and advertising campaigns.

Identified and promoted company culture through print and video products.

Created assets for e-learning programs with quantifiable results.

oCreated e-learning videos for MSXi and Mopar

Refreshed existing client websites introducing them to responsive technology (hand-held devices and allowing for great SEO results.

Introduced and promoted CGI 3D animation to major corporation’s engineering departments to view their innovations in “Photo Real” technology.

Created speaker support for trade shows and events

Clients included:


Link Engineering


Power Techniques

Jessup Engineering


Power Techniques, Inc.

Berkley, Michigan

Vice President Sales and Service Sales

December 2009 to December 2013


Negotiate contracts with vendors to reduce costs and increase level of service

Negotiate and close multi-million dollar client contracts.

Developed strategies including “cradle-to-grave” equipment strategies.

Review current client contracts, looking at opportunities to grow business, relieve client pain and increase the contract dollar value and their contract length

Power Techniques is a manufacturer’s representative company for hi-voltage gray and white space electrical rooms and closets. Our major clients were in the IT Data Center model. I was responsible to develop our client base, sell new and replacement UPS equipment and develop service programs through end of life programs.

My past skill sets and employment with two Fortune 50 companies prepared me for the successes I have outlined below.

Significant Success Include:

Henry Ford Health system

“A multi-million dollar UPS and service program that eventually encompassed all HFH campuses.”

GM Tech Center

“Put together a multi-million dollar sale for rotary-mega-watt 2-rotary-mega-watt UPS, Power Distribution Units (PDU) and other components to make the 40,000 foot data center operational.”

GM Tech Center

“Masterminded a turn-key, cradle to grave solution for the UPS equipment at the over 50 buildings on the Tech Center campus.”


Livonia Michigan

Regional Sales Manager

March 1999 to December 2009


Develop relations with key accounts,

Training of Sales and Service Staff

Benchmark Sales Campaigns

Increase New Product Sales by over 300%

Benchmark Service Campaigns

Increased Service Program by over 500%

Negotiated Contracts with vendors

Established Propitiatory Vendor Status of over two dozen Hospitals and Businesses

Increased overall Regional ROI by 40% using "turn-key" solutions

Responsible for all Marketing strategies and implementation of marketing campaigns

Worked with my team of sales professionals in a five state region that included Michigan, Illinois, Indiana, Ohio and Wisconsin. I provided my team with sales training and marketing tools to make them the top the industry.

“Developed the strategy that took the ASSA Abloy business from $3 million dollars to $15 million dollars.”

“Put together over 15,000 automatic doors under contract. Critical for ASSA’s corporate service program.”

“Provided turn-key solutions that made our client’s reliant on our services.”

Provided consulting and assessed our clients existing and new equipment to determine future needs. Worked closely with architects and contractors--new construction, partnerships and built long-term relationships with clients.

Maintained risk management seminars

Kept clients current on product maintenance and liability

Included speaker support materials.

Networking in business related organizations

Put together a series of CEU (Continuing Education Units) that were accepted by the AIA (American Institute of Architecture). Over my tenure over one hundred Architectural box lunches were given.

To develop business within the branches, my team put together “lunch and learn” programs that were given for the benefit of the Hospital and Building Facility Directors. We brought in ASSA Abloy engineers to deliver the message. The seminars were “bench-mark” and always resulted in significant new business.


Rochester, New York

Sales and Marketing Manager

September 1988 to March 1999


Develop relations with National accounts,

Training of Sales Staff

Developed Benchmark Sales Campaigns

Negotiated Contracts with vendors, introducing more of their products and services--Increased company ROI by 45% as a result

Strategies include researching clients total print/copy device population using strategies to reduce hard and soft costs that often paid for the solution

Developed team marketing strategies and marketing campaigns

Territory: Southeast Michigan.

Developed my team into the top performing team of Southeast Michigan. We put together top ranking marketing campaigns that yearly led our team to Presidents Club. Among our accomplishments were networking the VA hospital in Ann Arbor, the Novi School System, Bloomfield Hills School System.

“Put together the largest print-on-demand, multi-functional sales contract to the VA Hospital’s.”

“Created a print on demand system for Borders Books.”

“Put together a bench mark program for selling multiple color copiers, at a single event.”

During my tenure with Xerox, the IT people held the purse strings and my efforts were often directed to developing relationships with the corporate IT personnel.


1991 Oakland University BA Business Administration.

Xerox University Sales and Management program.

Volunteer work:

Shoot for a Cure

Habitat for Humanity

Professional Organizations:

NDIA (National Defense Industrial Association)

WID (Women in Defense)

AUSA (Association of the United States Army)

APACC (Asia Pacific Association Chamber of Commerce)

Detroit Chamber of Commerce

Automation Alley


Marty Hetherington

Marketing Manager


2135 West Maple

Troy, MI 48084


Andrew Madonna

VP Sales

Part D Advisors

17199 Laural Park

Livonia, MI 48152


Thomas Engler

VP and COO


Oldenburger Allee 24

Hannover,30659 Germany


Contact this candidate