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Sales Social Media

Beeville, Texas, United States
June 19, 2019

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Billy Rodriguez - 210-***-****

Sales - Special Events - Event Management – Marketing

Recruitment - Hospitality – Conventions & Conferences

Sales and marketing focused professional with over 20 years of experience in the hospitality industry. Expert at steering innovative and profitable sales that simultaneously assure guest enjoyment and elevate the industry reputation and image of the host. Acknowledged for capacity to harness the talents of individuals and teams, project-manage at both micro- and macro-levels, adjust to the challenges presented, and deliver on customer expectations. Vast experience steering high-impact campaigns, restoring relationships, and competing in a highly competitive industry. A hands-on participative leader; proficient of image turnarounds and enhancing profits.

* Group and Event Sales * Audio/Visual Consulting * Event Production Management * Event Creation and Execution

* Food & Beverage Management * Project Management * Client Relationship Management * Profit Margin Improvements

* Vendor Negotiations * Marketing/Promotion

* Conflict Mediation and Resolution * Operational Planning

* Staff Recruitment and Training * Contract Negotiations

* Competitor Monitoring * Budget Management


Special Event Sales, Operations & Marketing

BEPS/SEEM Management - San Antonio, TX - January 2012-June 2014 January 2015- Current

* Manage, consult and coordinate daily sales, planning and marketing strategies as well as day to day operations for clientele.

* Responsible for maintaining SMERF, Group, National and Corporate accounts as well as prospecting and acquiring new accounts to build portfolio and generate revenue.

* Recruiting, hiring, evaluation and management of all staff and staff events.

* Responsible for the budget preparation and on-going financial management of client special events.

* Development of partnerships with companies, vendors and organizations in the community to increase brand awareness and loyalty participation.

* Consult with clients' representatives to discuss details such as budget, attendance, event space requests, food-service selection and schedule including strategy, execution and post wrap-up.

*Research, recommend and hire event vendors consisting of catering, security, hospitality, transportation, production, audio visual and entertainment for clients as part of services offered.

* Create and manage scheduled assignments of event staff and convention personnel to execute detailed arrangements for all types of special events, group meetings, conferences and conventions.

* Supervise all aspects of special event, conferences, meetings and conventions, providing quality control within clients' budget.

* Direct staff in preparing banquet and convention rooms and erecting displays and exhibits.

* Inspect rooms and displays for conformance to needs and desires of client.

* Maintain close personal contact with client always before, during and after event while meeting and exceeding clients’ goals

* Maintain highest standards of excellence always.


Customer Service, Business Acumen, Social Networking, Microsoft Office, POS & PRS systems,

CRM Operations, Social & Digital Media, Ticket Reservation Systems, Sales Pro Software

Special Event Sales & Operations Manager

Pleasanton Country Club/Lew's Patio & Grill - Pleasanton, TX - June 2014 to December 2014

* Planned, coordinated, and executed all internal and external events in restaurant, golf course and special events venue, from prospecting to contract execution through entire planning stages and post event communication. Addressed client needs while pursuing tailored event enhancements such as A/V and entertainment driving incremental event revenue.

* Recruited, hired, trained, supervised and evaluated all staffing for events.

* Responsible for day to day contact and follow up with clients as well as prospecting for new clientele.

* Drove sales by creating brand awareness, hosting site visits, attending trade shows, special events, golf tournaments, hospitality. Networking with local and regional businesses, CVB and COC, social and civic clubs, charitable organizations, schools and vendors.

* Communicated event details to all internal departments to ensure team delivers the highest level of service and assist with all components for a successful event.

* Generated all necessary documents/reports for special events.

* Functioned as main point of client contact to ensure event exceeds client’s expectations.

* Ensured all deposits, payments, insurance certificates, credit applications, tax exemption forms and other mandatory event elements are received and fully executed prior to event.

* Completed post event processes including finalizing billing details, departmental revenue and event evaluations.

* Conducted special events meetings to include all internal departments.

* Managed daily venue operations and staff of over 20 including scheduling, supervision and customer service.

Event Sales & Marketing Manager

Emerald City Management - Dallas, TX - October 2008 to January 2012

* Managed and coordinated daily sales activities as assigned by Sales Director.

* Reviewed market analysis to determine customer needs, volume potential, price schedules and product rates.

* Increased social media brand awareness by 308% in first year.

* Developed sales campaigns/blitzes to meet sales goals of company.

* Collaborated on creation and marketing strategies / promotions of company products.

* Wrote, designed and produced marketing collateral for company products and events.

* Applied knowledge of event sales, A/V production and management in entertainment and hospitality industry.

* Executed daily operations of event production and promotions.

* Advised vendors, entertainers and clients concerning sales and advertising techniques.

* Assisted in recruiting, training and management of personnel.

* Assisted subordinates and supervisors in identifying and resolving problems.

* Recommended and approved budget, expenditures, appropriations for research and development work pertaining to marketing and promotions of events.

* Demonstrated effective presentation skills.

* Identified problems, diagnosed causes and determined corrective actions.

* Represented company at social networking, trade association meetings to promote company.

* Responded to written and telephone requests for events and promotions.

* Restructured and improved social media networking reach which doubled brand awareness.

* Assisted CEO in creation, planning and execution of company events that led to partnership of annual New Year's Eve Gala successfully selling out each year for 5 years running.

Director-Special Events & Entertainment

Gaylord Texan Resort & Convention Center - Grapevine, TX - May 2006 to October 2008

* Objective was to drive room sales by acquiring new local, regional and national clients for convention events, meetings and conferences. Maintained current client base to assure repeat business.

* Successfully opened the resorts first nightclub, a $12 million investment. Achieved revenues in excess of $7.2 million that produced net profits of $2.6 million in the first year, equivalent to 36% profit.

* Scheduled attractions for season, considering such factors as entertainment policy, budget and tastes of patrons, establishment represented such as convention space, restaurants and live music venue.

* Executed daily operations of special events & entertainment department, including supervision of assistant managers and administrative staff.

* Negotiated with booking representatives and producers of attractions to arrange terms of contract, play dates and fees to be paid for engagements.

* Supervised all aspects of special events & entertainment performances for convention center & resort restaurants & nightclub.

* Selected and rented production equipment to be used on basis of potential box-office sales, entertainers, advertising allotment allowed by promoter / client and similar factors.

* Trained and managed 15 audio / visual technicians and achieved significant improvements in their productivity.

* Interviewed and hired departmental and production staff.

* Supervised 20 employees, scheduled work hours, resolved conflicts and conducted annual evaluations.

* Actively participated in trade shows and exhibits promoting company services

* Responded to written and telephone requests for prospective clients.

* Demonstrated skillful communication and negotiation skills.

* Demonstrated effective leadership and encouraged team concepts.

Event Production Assistant/Consultant

American Airlines Center - Dallas, TX - November 2000 to May 2006

* Assisted Audio Visual Manager in planning and execution of arena events audio visual production needs.

* Developed production ideas based on assignment.

* Setup, adjusted and operated video equipment, sound mixers and recorders during event production.

* Responded to written and telephone requests for all arena events.

* Expedited communication between upper level management and general personnel.

* Demonstrated effective presentation skills.

* Maintained high standards of excellence.

* Identified problems, diagnosed causes and determined corrective actions.

* Maintained inventory of arena audio visual equipment.

* Applied knowledge of entertainment and special events production for arena public and private events.

* A/V services and game day production management for in-house arena events

* NHL Dallas Stars Games, Events and Press Conferences

* NBA Dallas Mavericks Games, Events and Press Conferences

* Conventions, Conferences and Breakout Sessions

* Live Major Concert Tours-Paul McCartney, Billy Joel, Rolling Stones, Luciano Pavarotti, Coldplay, Elton John, Bruce Springsteen, Tim McGraw & Kenny Chesney, Aerosmith, The Who, Pink Floyd, Bon Jovi,

Lady Gaga, Prince, Beyoncé, Madonna etc.

* Rodeos: PRCA, Pro Bull Riders Association, Texas Stampede, UPRA

* Ice Shows: Stars on Ice, Disney on Ice & Holiday on Ice

Production & Tour Manager

Emerald City Entertainment--Dallas, Texas May 1990-November 2000

*Primary duties as A/V Production & Tour Manager for Emerald City Band, considered the premier corporate show band in the United States performing from the White House to Hollywood and The Caribbean to Europe, every show had its challenges and Emerald City never let their client and audiences down.

*Travel Logistics: Air Flights, Tour Bus Rentals, Car Rentals

*Production Crew Staffing and Management

*Expense Accounting

*Tour Support Rentals

*Tour Scheduling

*Accommodations planning

*Advancing of all A/V & BOH production requirements for all performances

*Liaison between band and client and A/V Company

*Hire and manage all labor and additional vendors

*Close out all shows with follow up with client to ensure customer satisfaction

*Manage band personnel music equipment inventory


High school or equivalent

Texas Education Agency-San Antonio, TX

AC Jones High School - Beeville, TX

1979 to 1983


Gaylord Texan Resort Employee of the Month--August 2007

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