Jai Raja P Mobile: +91-969*******

Digital Marketing Analyst Email: ac9h8g@r.postjobfree.com

EXPERIENCE: -

7.2 years of experience in Online Digital Marketing with Google Analytics, web research, organic search engine optimization for a broad range of clients and a reputation for knowledge, insight, attention to detail, and integrity.

PROFESSIONAL EXPERIENCE

Manage a team of SEO analysts to deliver against the defined SEO strategy and web research.

Define and work towards achieving set traffic growth targets and evaluate the team against those targets.

Communication to team and management on project development, timelines, and results.

Experience in Organic Search and having an Analytical sense to be able to drive data-driven projects for SEO growth.

Support the planning and execution of marketing campaigns across various channels, including digital marketing, SEO/SEM, email, etc.

Proven success in Content Marketing for improving domain authority of the various brand(s) handled.

Implement link building campaigns in coordination with client SEO goals.

Experience with confidently interact at the CXO level and present data/trends/strategies / SEO Roadmap during regular reviews and as required.

Experience with website analysis using a variety of analytics tools including Adobe Analytics and Google Analytics as well as internal reporting tool.

Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.

A solid grasp of how Blogging, Press Releases, SMO Social Media and related strategies go together for growth in SEO traffic.

Outstanding ability to think creatively, strategically and identify technical / non-technical SEO issues to foresee and resolve problems.

Keep pace with the latest trends in SEO, Search engine algorithms, Social Media and Internet Marketing industry practices.

Perform keyword research/analysis to optimize existing content and uncover new opportunities.

Coordination with elements - websites architecture, navigation web pages and URL Structures, etc.,

Experience in email marketing tools – Marketo, Pardot, Mail chimp etc.

Administer search engine programs (XML/HTML sitemaps, shopping feeds, Robot.txt, webmaster tools) for purposes of diagnostic reporting

Strong knowledge of website analytics tools (Google Analytics, Semrush, Net Insight, Web Trends, Moz, Screaming Frog, Majestic SEO, and Webmaster Tools).

TECHNICAL SKILLS

HTML5, XHTML, XML, PHP, CSS3, Adobe Photoshop, Dreamweaver, CMS, Drupal, My-SQL, DB2,

Web Content Management, JavaScript, Word press, Microsoft office, SEO Tools - Google, Bing, Yahoo.

TECHNICAL CERTIFICATIONS

Google Analytics Certification HP-Social Media Expert Certification

Inbound Certification Hub Spot Google Ad Words (Keywords Research)

Google Tag Manager Certification (Fundamental) Content Marketing Certification Hub Spot

PARTICIPATION

Participated in g India for the year 2012 conducted by the Google team on various topics like Google+ for business, Ad Words, Ad Sense, YouTube and Analytics.

Participated in Google GDay, Chennai on November 2013

WORKING EXPERIENCES:

Senior SEO Analyst, Vectone Mobile India Services Pvt ltd (Sep 2016 – Present)

Perform keyword research & selection in coordination with Vectone Mobile objectives to optimize existing content in websites.

Provide SEO analysis and recommendations in coordination with elements and structure of websites to build a Search Engine friendly website.

Revamping the Vectone Mobile websites with SEO friendly design and URL structures.

Optimize Vectone Mobile websites to bring then top ranking in major search engines for new customer acquisition and to increase website traffic.

Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.

Collaborate with internal teams to create landing pages and optimize user experience.

Experience in responsive landing page optimization to increase Click through Rate (CTR) and improve search engine rankings.

Monitor and evaluate search results and search performance across the major search channels.

App Store Optimization (ASO) for both the Google Play Store and the Apple App Store for Mobile Apps.

Tracking keyword ranking reports and performance reports at desired timelines for all Vectone Mobile projects

Canonicalization for duplicate pages & checking for W3c validation errors

Managing Robot.txt files, Google Webmaster Tools and XML/HTML Sitemaps

Implementation of schema.org in websites for rich snippets in SERP results

Strong knowledge of website analytics tools (Google Analytics, Semrush, Net Insight, Web Trends, Moz, Screaming Frog, Majestic SEO, Webmaster Tools)

Search Engine Keyword Ranking Reports, Weekly/Monthly/Quarterly/Yearly Analytics reports (Detailed)

Worked on Google Tag Manager, Google Content Experiments for improved the website loading speed.

Analyze web traffic metrics - measure and optimize content on a regular and ongoing basis.

Researching on the Google Voice Search for implementing.

Online Reputation Management (ORM) for Vectone Mobile Brands.

Senior SEO Analyst, India property Online Pvt ltd (July 2014 –Sept 2016)

Competitive Analysis, Keyword Analysis and traffic analysis of major competitors.

Worked on SEO activities like on page & off page tasks for improved keywords ranking in SERP results.

Manual testing for new and modify pages & indexing and crawling status specifications.

Implementation of content marketing strategy for brand promotions & off page promotions.

Measuring performance through metrics and analytics with an emphasis on optimizing conversions & return on investment (ROI).

Using of Social Media Marketing (SMM) - (SMO) Social Media optimization for India Property profiles for promoting.

SEO Analyst, Umm Studios & Technologies Pvt Ltd (August 2013 – July 2014)

Analyzed potential client sites and generate proposals for SEO activities.

Performed keyword research for client projects.

Improved client sites’ search engine keywords rankings, traffic and conversions.

Cleaned up HTML and CSS for W3C validity, cross-browser compatibility, semantic markup, search engine friendliness and page speed.

Worked with content management systems including Drupal and Word Press.

Optimized content for chosen keywords including titles, Meta data, on-page text and link anchor text

Advised on logical site architecture for usability, indexation and canonicalization.

Generated, submitted and tracked XML sitemap files.

Optimized sites and profile pages for local search, e.g. Yelp, Google Places.

Develop and present detailed recommendations including optimized website architecture, internal link structure, server and other factors for an optimized website.

SEO Analyst/Webmaster, Contempo Technologies Pvt Ltd (October 2011- July 2013)

Managed FTP server files and edited, designed and monitored for promoted Contempo tech web site & their USA, UK, CA client web sites.

Keyword analysis and research, usability optimization for landing pages.

Responsible for all search engine optimization functions for external clients including but not limited to site architecture, keyword analysis, on-page optimization, on-site optimization, link development, SEO-friendly coding standards, ranking reports, and web traffic analysis.

Handled projects on Landing Page optimization, content optimization, conversion optimization and website optimization.

Technical SEO: Robots, XML sitemap, HTML sitemap and URL structure optimizations.

ACADEMIC QUALIFICATION

MPhil (Computer Sciences) from PRIST University, Chennai with 80% in (2015).

MCA (Computer Application) Dhanalakshmi Srinivasan Engg College, Trichy with 75.5% in (2011).

B.SC (Computer Sciences) from PRC Arts & Science College, Thanjavur with 72% in (2008).

12th HSC from Pattukottai Alagiri Matric. Hr. Sec. School, Papanasam with 60% (2005).

10th SSLC from Pattukottai Alagiri Matric. Hr. Sec. School, Papanasam with 55% (2003).

PERSONAL DETAILS:

Name : Jai Raja P

Nationality : Indian

Date of Birth : 26-07-1988

Marital Status : Married

Languages Known : English, Tamil and Hindi

Passport No : H8368719

DECLARATION:

I hereby declare that given information are true to the best of my knowledge. If anything, find wrong I will be responsible for it.

Place: Chennai

Date:

Yours faithfully

(Jai Raja P)

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