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Digital Marketing

Bloomfield, Connecticut, United States
May 08, 2019

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Rayah Mashood



Seeking an associate level marketing role to use as well as build on my experience with Search Engine Optimization (SEO), content creation, social media, and event planning. Eager to learn and grow within the company.

Relocating to Bloomfield, CT June 2019. Relocation assistance not necessary.


University of Massachusetts Dartmouth, Dartmouth, MA

Charlton College of Business, AACSB Accredited Expected May 2019

B.S. in Marketing

Management Minor

GPA 3.4, Dean’s List every semester since Fall 2016


Microsoft Outlook

Microsoft Word, Excel, PowerPoint

SPSS - Statistical Analytics Software

Exposure to WordPress with Yoast plugin, Google Analytics, Constant Contact

Event Planning (recruitment, receptions, corporate luncheons)

Communication campaign planning using print and social media

Avid user of popular social media platforms (Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest)

Survey construction

High level of organization

Attention to detail


Plum Direct Marketing, Dartmouth, MA Fall 2018-Present

Digital Marketing Intern

Assist in keyword research for client websites

Create initial keyword-based documents for copywriters

Create 500-word search engine optimized copy

Enterprise Bank, Lowell, MA

Marketing Intern Summer 2018

Teller/Customer Service Representative Summer 2017

Create content with digital marketing tactics on various social media platforms

Provide marketing team with monthly Google Analytic reporting

Plan, promote, and attend corporate events

Plan marketing campaigns for specific account types with strict deadlines


Vice President of Recruitment, Alpha Sigma Tau, Dartmouth, MA Fall 2015-Present

oThoroughly plan, organize, and execute 10 recruitment events per semester

oOngoing promotion of sorority throughout campus using social media and face-to-face interaction

Student Ambassador, Charlton College of Business, Dartmouth, MA Fall 2018-Spring 2019

oPromote Umass Dartmouth’s business school at campus events

oSpeak upon my experience at Umass Dartmouth in front of prospect and accepted students

Hospice Companion, Ascend Health Care, New Bedford, MA Spring 2018

oActively listen and talk through concerns on weekly visits to patients

Market Research for Accounting Professor Chris Jacobsen, Dartmouth, MA Spring 2019

oConduct surveys on the effects of the new tax law through phone calls and emails to CPAs in the New England area

oAnalyze data collection through SPSS software

oPresent full report of findings with visual aids for client

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