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Sales Marketing business development distribution food Industry

Miramar, Florida, United States
September 06, 2019

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Date of Birth : 03/11/1970

Phone : 954-***-****

Address : ***** ** **** ******

Miramar. Florida

Religion : Christian

e-mail :

Career Objectives:

Looking forward to work in a competitive and challenging work environment and strive to develop myself along with the organization to assume wider responsibilities by applying my acquired knowledge and skills to achieve organizational objectives with the principles of teamwork and honesty.

Professional Summary:

Professional sales, marketing and culinary person with 19 years of progressive experience in Horeca,Retail and Baking products in FMCG field. Possessing passion and skills to drive business growth, Capitalize on new revenue potential and manage all aspects of daily business. Experience in understanding the operations and requirements of customers in order to effectively cater to their needs. Performer with the talent to make decisions which reflect positively on corporate well-being and client satisfaction. Ambitious self-starter who demonstrates superior attention-to-detail and sharp problem-solving and negotiation skills.

Well determined, confident, well presented interpersonal communication skills, able to work both independently and as a team member. Result oriented professional.

~Manage Distributors Sales Strong negotiation skills Professional work ethics

~Operations Management Client relationship Chefmanship and HACCP trainning.

~Market reasearch Team Leadership Product launches. PROFESSIONAL EXPERIENCE.

Business development Manager.

BAKEMATE Bahrain Co. : August 2017 --July 2019



Developed and established new showroom and Distribution Company for baking ingredients. Managed credit, cash vans and showroom Sales team. Provided supervision, training and guidance to associates in newly built store. Implemented appropriate pricing strategy for new range of baking products for Bahrain doing comparative study.

Developed customized products to the international chains like Fuddruckers and Caribou café. Introduced Dawn USA range of products to IKEA to their Middle east stores. Acquired dealership for Zeelandia chocolates and baking Products, Sub distribution ship for DAWN USA. Bakbel, Copykake USA,,Monin USA. KEN Spain. Introduced Nestle professionals, Doucello, Carlex baking range, Cargil German, and Nestle Horeca range. Launch of Rich's whip cream USA and Distributorship for Beryl’s chocolate Singapore. Established PATISSERIE chocolate brand from SINGAPORE, Cuss Cheese cream Holland. Saputo Argentina.

Worked Part time as Freelance consultant.


Dealing with Meat byproducts ingredients for Burgers, Nuggets, and Sausages etc. Tvp, Enzymes, fibers and proteins, bamboo-potato starches, meat replacers, flavors and seasonings. Dealers for FSL DUBAI CO.

Developed the Recipes for commercial range of meat byproducts etc. Unilever Food Solutions (UFS) 2013-2017

Brands – Lipton, Hellman’s, Colman’s, Knorr, Carte dor, Flora etc. Position --- Customer Development Consultant.

Reporting Gulf sales manager Dubai.


Manage three existing distributors and develop the market presence by recruiting new DSR, Worked closely with regional UFS sales and marketing team to drive business growth to achieve company’s goals by implementing and executing sales objectives and action plans. Provided UFS solutions to HORECA channel through professional service combined with culinary chefmanship skills.

Managed UFS brands by appointing multiple distributors. Maintained strong and productive relationship with Global and local chains business partners like STARBUCKS COFFEE, CARIBOU COFFE, KFC, PIZAHUT, PFCHANG, CHEESE CAKE FACTORY ETC. Identified opportunities with franchises and implemented it to the regional level for eg Hellmans, Knorr, Colman’s etc. Identified new product opportunities after doing the survey and feasibility study, then to advise regional level MCO.

Launched new products in the competitive marketing environment and planed marketing events and activities to increase brand awareness.

MIS reporting to the regional office, monthly distributor’s sales reports on categories and brands, as well as responsible for the monthly forecast.

Strategically coordinated and executed kitchen demos and food sampling on UFS products through culinary chefmanship to build positive relationships with Executive Chefs and decision makers directly. Responsible for developing improved strategies to increase sales metrics on monthly basis. Planed and proposed new promotions and budgeting initiatives based on market needs and situations. Set targets and incentive schemes to the distributors and distributor sales team, Propose monthly promotions, conduct sales cycle trainings, demos to the distributor’s sales team. Attended monthly sales and marketing implementation meetings and trainings in regional office Dubai as well global conferences.


Sustainable Consistent 60% growth of UFS sales in 4 year as well as strengthened company revenues within Gulf and MCO sales record.

Established new line of business in Institutional sales with Lipton range. Corporate regional deals with Al Shaya, Lulu, Yum Yum tree, Rotana, Starwood and Accord hotels group. Handled Bahrain International food show according to the global standards. Awarded training in USA for 15 days in New York for the best Gulf sales. Honors

Arabia top performer award 2106.

Arabia highest number of active customer’s award 2016. Awarded HACCP and food and safety training in NEW YORK for 1st year achievement. Awarded Chef training courses continuously for 4 years. Al Jazira Group. Bahrain 1995-2013

Position held – Imports Officer. 2010-June 2013

Reporting to – Imports and General Manager.

LINE OF BUSINESS:Super Market operators, Wholesale distributors FMCG products, Apart from operating super markets it also holds agencies of major Blue chip companies like General Mills, Sara lee, L’Oreal, Heinz, Betty Crocker, Pillsbury, Yoplait and Green Giant,Lurpak, Volvic, Bahlsens, Mcvities,, Lavazza, Hero, Walls ice creams, Reastelli brands.


Liaising with foreign suppliers to source new opportunities and Brands. Analyze competitive HORECA and retail products. Plan and execute promotions to meet Agency and Company objectives within Budget.

Dealing with consolidators like Paramount, Suma trading USA. Procuring various items For Key accounts like 5 stars, ruling family palaces and for own super markets from overseas multiple suppliers from USA, EUROPE, and AUSTRALIA etc after doing comparative market studies.

Agency sales monitoring, MIS reporting, cumulative monthly reports, Stock and sale, ageing and Re-ordering reports etc.

Co ordinate with the sales team for promotional Events and brand launching. Dealing with global food franchises like Blaze Pizza, IHOP, and Raising Cane’s, Cheese cake ETC. Al Jazira Group SALES CO-ORDINATOR FSD AND RETAIL 2003 TO 2009. Working with the team of sales persons looking after A and B class retails and Horeca customers. Interacting between Imports and warehouse on sales promotions, providing new updates on trade deals to the sales team along with active participation in completing monthly volumes. Providing feedback on various promotional activities of various Agencies and brands. Prepare daily delivery schedules, reports like Share of Shelf comparison, Pricing etc to the management. In charge of invoicing, Daily reporting of completed work status to immediate managers, maintaining daily/weekly/monthly reports as well as responsible for local purchase for FSD division and retail. Handling major blue chip companies like volvic, Heinz, Loreal, Lurpak, Mcvities etc 1995 - 2002 -WOOLWORTHS AND TRUWORTHS (FOOD AND CLOTHING DIVISION of AL JAZIRA) Joined as an EDP and imports coordinator - A well known famous Fashion brand from S.Africa. Educational Qualifications.

BA. Economics-Graduate Mangalore University.India. PROFESSIONAL Qualifications.




Playing musical instruments, Cricket, football and badminton. I declare that the above particulars filled in by me are correct and true to the best of my Knowledge and belief.

References will be provided on your request.


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