Executed account management responsibilities for *5 SMB accounts in the healthcare, hospitality and finance industries.
Led strategic development of internet marketing (SEO/SEM) campaigns to improve clients' website ranking, traffic and brand awareness. As a result, organic traffic for the top 3 accounts increased by approximately 15% compared to previous year.
Performed keyword research, competitor analysis, backlink analysis, on-page, and off-page optimization for assigned accounts to improve performance and increase sales leads.
Created and presented client facing reports using Raven Tools which included Google Analytics data, social media statistics, and overall website performance.
Met with clients monthly to review the performance of internet marketing campaigns and opportunities for improvement.
Led a team of marketing coordinators assigning and supervising projects to ensure client's marketing goals were met.