GRACE E. MANGUM
Webby and MIN Award-honored, Data-driven Digital Product, Content and Marketing Executive with over 17 years’ experience in analytics, product, program management, UX and content strategy, Sales and integrated marketing strategies and execution for media & entertainment companies.
A+E Networks, New York, NY 2015 – 2018
Director International Digital Media
Developed and managed products and marketing campaigns (apps, web sites, social, email) for all A+E International brands; developed and distributed content for Web, Social and Short form video. Managed and developed team of three (producer, product manager and content distribution).
Conceived, managed and launched global programming tentpole digital marketing activations; visits generated by 175+ countries globally, 57M social media fans and generated $1.5M in revenue
Launched robust Analytics tracking for consumer, B2B web sites, social media and marketing campaigns and activations to manage ROI resulting in deeper audience insights that informed overall digital strategy
Slashed 10% of overhead costs by renegotiating contracts and vendor rates
Redesigned B2B web sites supporting Global Content Sales and International Channel Partners increasing engagement with the site by 200%
Streamlined sales and content distribution processes by conceiving, scoping and launching tools (video sampling and offline sales app) to support Sales and Channel Partners
ROAR (a Publicis Groupe Solution), New York, NY 2014 – 2015
Managed new and existing business for four lines of business within JP Morgan Chase.
Defined scope and staffed $8 million in projects
Managed team of three project managers and scrum masters
SourceMedia, New York, NY 2011 – 2014
GM Digital Operations
Developed and managed products and marketing campaigns (apps, web sites, social, email) for all SourceMedia brands. Managed and developed team of eight (producers, product managers, UX, design and audience development).
Developed and managed products including:
oHTML5/Hybrid app roll out to 14 key-industry sector brands resulting in wider audience reach and new revenue stream
oThree flagship sites resulting in 30% growth in traffic
Generated $2 million in revenue via Ad Sales programs, Digital Display, Remarketing, Native Advertising and Custom Newsletters
Freelance Consulting, New York, NY 2008 – 2011
Digital Marketing, Executive Producer Consultant
Managed and developed products, content, marketing and sales marketing strategy and execution, UX/UI as well as audience and business development. Clients included: The New York Observer; The Independent Film Channel; ArtInfo/Louise Blouin Media; Bartle Bogle Hegarty – Cadillac, British Airways, Westin, Google; HUGE – CNN.com, Advance Publications, NAR
BBC Worldwide America, New York, NY 2005 – 2008
Director of Online
Developed and managed products and marketing campaigns (apps, web sites, social, email) for BBC America; developed and distributed content for Web, Social and Short form video. Managed and developed team of eight (producers, product managers, technologists, UX/UI and audience development).
Generated $100,000 in revenue in 14 months from custom video player for program sampling
Increased e-commerce profits by 12% in 12 months
Increased advertising revenue by 15% year upon year
Cut department running costs by 10% in 12 months
Grew traffic from 300,000 uniques to 500,000+ in 18 months
Redesigned and relaunched BBCAmerica.com in 4 months
Rainbow Media/Cablevision, New York, NY 2004 – 2005
Digital Marketing Director/Digital Media Consultant
Developed and managed products and marketing campaigns (web sites, social, email, OLA, Analytics) for World Picks On Demand VOD service; developed and distributed content for web and affiliate sales teams. Managed vendors and negotiated contracts and media rates.
Increased VOD usage by 5% in 6 months
Redesigned and relaunched VOD support and marketing site in 2 months
Launched the first World Picks On Demand sweepstakes. In its 30-day life-cycle acquired 12,000 unique entrants and 5,000+ Get the Channel requests
Lifetime Television, New York, NY 2002 – 2004
Digital Marketing Business Development Manager
Developed and managed products and marketing campaigns (web sites, social, email, OLA, Analytics) for Mylifetime.com; ad sales marketing and business development supporting programming and digital priorities. Managed vendors and negotiated contracts and media rates.
Launched the Lifetime Membership and Rewards program, gaining 4,000+ new fully registered users monthly
Created Lifetime Research Panel resulting in 3,000 panelists in 3 months
Partnered with national ad sales to win business and partnerships with Sony, Epic, Island Def Jam, eBay, etc.
Launched first ever online auction, partnering with eBay to raise money for breast cancer. Raised $50,000 for breast cancer research - 15% increase over the previous year’s
Adjunct Professor/Graduate Program, NYU; Courses: Digital Analytics and Search Marketing (2013 – present)
Instructor, IFP; Courses Search Marketing (2016 – 2017)
Corporate Trainer/Instructor, MediaBistro; Courses: Web Analytics; Digital Marketing (intro and advanced); Social Media, SEO & SEM (2012 – 2016)
Bachelor of Arts, double major English and French, Salem College, Winston-Salem, NC
Advanced course work in French conversation and literature, Alliance Française, New York, NY & Dublin, Ireland
The Writers Studio: Poetry award nominee and published author
NYU School of Continuing Education – completed course work in NYU’s publishing program
Microsoft Office, DFP, Adobe Analytics, Google Analytics, Google Ad Sense, Google AdWords, Survey Tools, JIVE, CMS (Vignette, WordPress, Drupal), Blogging software (Moveable Type, Blogger, Word Press), @Plan, Insight, Salesforce, comScore, A/B Testing (Optimizely), Marketing Automation (Marketo)