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Vice President Marketing

Newtown, Pennsylvania, 18940, United States
April 30, 2019

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Gene Morra

* *** **** *******, *****, Pennsylvania 19063

Home: *** – 565 – 0336

Mobile: 215 – 432 – 3654


Vice President Marketing

Traditional and Digital Marketing Domestic & International Sales

Resourceful executive who has propelled diverse lifestyle consumer product companies to record profits through; strategic business development, progressive traditional and digital marketing strategies with disciplined brand management. Effective corporate representative who builds strategic alliances with the decision makers required to support key business initiatives and build highly productive partnerships.

Skill Highlights

- Domestic & International branding - Well versed in retail, Internet, e-commerce & direct marketing

- Long-range strategic planning - Innovative digital marketing KPI, ITPS and SEO management

- Licensed product marketing expert - Diverse market, industry and manufacturing knowledge

- Skilled CRM management analysis - Translating Brick & Mortar to E-commerce and back

- Multi-faceted negotiations skills - Proficient with all business software programs

Career Accomplishments

•Extensive experience in marketing, merchandising and selling through all channels of distribution. Including; the Internet (websites, cloud and mobile), domestic & international markets, business to business, mass merchant, big-box, specialty and directly to consumers

•Twenty-five years of success in the Gift, Toy, Home Décor, Indoor and Outdoor recreation industries with unique experience specializing in character based, entertainment driven licensed properties

•Resourceful business development professional and the driving force behind the management of world known brands, hundreds of product lines and thousands of proprietary products

•Cross-Function management between; Design, Product Development, Manufacturing, Marketing and Sales

•Well versed in various statistical procedures for monitoring success to refine current and future strategies

Professional Performance

SRM Entertainment Products ltd. – Jenkintown, PA January 2012 – Present

Vice President of Marketing

At one time SRM was a pioneer in electronic light/sound and role play toys but corporate focus shifted to their OEM business and SRM let the toy division go fallow by minimizing the investment and attention to innovation.

•To bring back innovation, organized a mass solicitation to the inventing, engineering and inventor community

•Established entirely new relationships and channels of distribution with grocery and drug store chains

•Created SRM’s first disciplined, reporting and comparative spreadsheet documents and systems

PLAYWORLD SYSTEMS - Lewisburg, PA 2009 – 2012

Vice President Marketing

Playworld Systems is 50 years old family run company and a premier player in outdoor recreation systems. The economy made their traditional tactics obsolete so I was brought in to create an entirely new business strategy.

•Created the most successful sales event in the history of the company, during the worst economy they had ever experienced at what had historically been their slowest time of the year

•Reevaluated, revised and improved every marketing system to double their efficiency and effectiveness

•Reduced all overhead by 20% while tripling productive sales leads and increasing customer retention 16%

CORNERSTONE PRODUCTS - Hong Kong, China 2001 – 2009

Vice President International Marketing

Cornerstone is a Far East investment group with factories and consumer product companies all over the world. I represented the ownership and moving between the divisions. These companies are owned by Cornerstone.

•Techno Source, the hottest toy company of 2007 with the Toy of The Year award for Rubik’s Revolution

•Grand Toys was a group of International companies; Grand Toys; Canada, International Playthings/Wham-O; United States, Smoby/Berchet/Majorette; France for which I coordinating design, marketing and sales

•RAC Designs (my company) specialized in seasonal candles, accessories and home décor was sold to Cornerstone

PLAYMATES TOYS - Costa Mesa, CA 1998 – 2001

Vice President of Marketing and New Business

Manufacturing based company internationally known for their diverse and innovative toy and gift products

•Doubled submissions, reduced time to market 25% and improved success ratio from 64% to 81%

•Orchestrated the entire process of soliciting, reviewing and developing proprietary products

•Established new policies to improve the corporate bottom line 7.5%

BANDAI AMERICA - Tokyo, Japan 1994 – 1998

Vice President of Marketing

Known as the “The Disney of Japan” with complete entertainment and product integration

•Built an entirely new Product Development, Design and Packaging Departments

•Orchestrated the entire process of soliciting, reviewing and developing proprietary products

•Renegotiated all existing product development partnerships and policies to create lasting profit improvements


Montclair State University: MBA - Graduated Magna cum Laude with a double major Marketing/Management


U. S. Army, Vietnam Era Veteran honorably discharged as a decorated E-5

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